Paul Gillin

JANUARY 24, 2013

Links and tweets are appreciated, but Amazon reviews will get you undying devotion. “A lot of attention has been focused on social media’s capacity to aid in awareness, marketing and positive brand perception,” said co-author Paul Gillin, “but little has been written to date about its dark side. Twitter: @pgillin.

Press 50

Press Peer-to-peer Amazon BtoB 50

Hinge Marketing

DECEMBER 25, 2013

As in any market, competitors modify their positioning, products and services to adapt to market needs. Think Kodak and digital cameras, or any retailer versus Amazon. According to our latest research , team expertise/skills is the top reason that buyers choose a management consulting firm. On Twitter or Facebook?

Consulting 48

Consulting Analysis Marketing Management Blogger 48

Mailmunch

APRIL 6, 2021

Research done by Salesforce on the state of customer experience says that as many as 76% of consumers are increasingly willing to take their business elsewhere – the rise of online shopping has brought increased competition and elevated customer expectations. They wouldn’t be able to provide the same level of service without automation.

Paid Search Agency 59

Paid Search Agency Marketing Automation Services Work Management Automation 59

Marketing Insider Group

MARCH 28, 2024

A bit more personal than ratings, testimonials are an opportunity for buyers to tell others an engaging story about their positive experience with your brand. An easy way to do this is to include a message on order confirmation pages and emails that encourages buyers to share their purchase on Facebook or Twitter.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Convert

FEBRUARY 2, 2022

No matter if you run your business on Amazon or have a multi-million dollar company, these tips are effective for all kinds of businesses. How can you differentiate your brand from the rest? Once you reach that position, it becomes much easier to defend yourself from the sharks. Discounts: A Different Perspective.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

Hubspot

DECEMBER 29, 2015

It’s common sense to not go after direct competitors, but there is a gray area where a partner’s products are differentiated enough to where you might want to engage in a co-marketing relationship. The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn.

Advertising Agencies 28

Advertising Agencies Buyer Personas Paid Search Agency Deliverability 28

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. By including keyword research tools in your content marketing toolbox. Interested in a specific keyword research tool?

Keywords 77

Keywords Paid Content Traffic Research 77

Marketing Insider Group

JULY 15, 2015

You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! 44% of consumers consider customer loyalty to be a relic of the past (Source: Avaya and BT Research). The customer experience is your next competitive battleground.

Top of Funnel 100

Top of Funnel Marketing Automation Services Cross-Selling Differentiation 100

Launch Marketing

MARCH 18, 2020

Unlike B2C audiences, B2B audiences are typically making much larger, more invested purchases from a B2B company, compared to smaller personal B2C purchases like a refillable product on Amazon. Are they following influencers on LinkedIn or having conversations with them on Twitter?

Lead Generation 78

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 78

Webbiquity

MAY 13, 2014

Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode. Compared to the typical b2b purchase—there is no comparison.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

Sprout Social

FEBRUARY 16, 2021

Customer service is also a differentiator for brands, and 44% of consumers say that strong customer service is what makes a brand’s social best in class. Juniper Research estimated that bots saved consumers and businesses 2.2 Amazon Alexa is one of the most famous examples of this kind of bot. Enter chatbots. AI chatbots.

Work Management 138

Work Management Social Media Service Ideal Customer Profiles 138

Content Marketing Institute

JANUARY 17, 2019

Over the holidays, our team came together to stage a Christmas parody video about Amazon’s HQ2 arriving in Arlington sung to the tune of Santa Claus is Coming to Town. Employees @KeriShullTeam used the Amazon HQ news to make an innovative video: [link] @AnnGynn Click To Tweet. Send them to Quora (and more).

Work Management 91

Work Management Content Marketing Marketing Management Planning 91

Single Grain

APRIL 20, 2023

Social media marketing: Using social media platforms like Facebook, Twitter or Instagram to engage with potential customers, share your content and build your audience. The company wanted to focus on differentiating itself from competitors without the pressure of traditional marketing techniques.

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Single Grain

OCTOBER 27, 2020

Competitor research has always been and will always be a core part of marketing, and this is the perfect example. You can use this type of research to get new ideas, steal the competition's best strategies, find new ways to differentiate yourself, and (of course) make sure that they aren’t one-upping you to become the best deal in town.

Paid Content 136

Paid Content Research Acquisitions Lead Ranking 136

Single Grain

NOVEMBER 20, 2020

In this article, I have listed the top SEO agency software to efficiently manage all your tasks, research and data collection, improve collaboration among your employees, and increase your overall team productivity. Keyword Research. Keyword Research. to refine your keyword research. What Software Do SEO Agencies Need?

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Outgrow

MAY 30, 2023

Saksham Sharda: One thing you want to say to Elon Musk for having bought Twitter? But most of the time, if you’re in if you’re operating from a position of strength, and you actually believe in your own company, and believe in your team, you should kind of tune out copycats, but you should always observe the competitive landscape.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Hubspot

JULY 20, 2016

The most important steps for launching in a new channel: Do your research and spend personal time on the platform. According to Convince&Convert , Snapchat has more users than Twitter or LinkedIn and they grew more in the last year than Twitter has in 4 years combined. 4) Amazon Self Publishing. 1) Snapchat.

Marketing AI 28

Marketing AI Advertising Channels Work Management Marketing Management 28

Single Grain

NOVEMBER 3, 2020

Unlike traditional companies whose main aim is usually to get a sale, most SaaS companies use content marketing to differentiate themselves from their competitors and attract trial subscriptions or demo sign-ups. Most software in this space is designed to provide tools to eBay, Amazon or Shopify sellers to help them automate their business.

Marketing Budget 98

Marketing Budget Marketing & Strategy Marketing Strategy Sales Management 98

Single Grain

NOVEMBER 16, 2023

Moreover, producing high-quality content positions your SaaS company as an authority in your industry, which leads to higher organic rankings and traffic. Buyer Persona Development A buyer persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

JANUARY 11, 2013

So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? 4) Differentiate Your Pinboards. Hashtags are no longer just for Twitter. Optimization! 8) Incorporate Hashtags.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Referral Rock

NOVEMBER 7, 2019

If you are a service business, then often times that IS your product, but should be differentiated from your customer service.). You never know who might be researching what you have to offer. Customer Experience will overtake price and product as the key brand differentiator by the year 2020”. Think of Amazon Prime.

Word of Mouth 55

Word of Mouth Ideal Customer Profiles Paid Content Examples 55

Referral Rock

NOVEMBER 7, 2019

If you are a service business, then often times that IS your product, but should be differentiated from your customer service.). You never know who might be researching what you have to offer. Customer Experience will overtake price and product as the key brand differentiator by the year 2020”. Think of Amazon Prime.

Word of Mouth 40

Word of Mouth Ideal Customer Profiles Paid Content Examples 40

Webbiquity

OCTOBER 4, 2016

Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode. Compared to the typical B2B purchase—there is no comparison.

Marketing Automation Services 229

Marketing Automation Services B2B Sales Lead Gen Lead Ranking 229

Referral Rock

NOVEMBER 1, 2019

Brands such as Visa and Amazon. Our research team suggested Giftbit and we gave it a try. Overall our experiences with LoyalZoo have been very positive compared to our last loyalty program. When I first did research, a lot of software seemed overly complicated. With Giftbit, you have access to hundreds of top brands.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Influencers are targeted most notably on Twitter.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Influencers are targeted most notably on Twitter.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Directive Agency

JULY 8, 2019

It doesn’t differentiate us. I’ve seen a number of pieces of research about Gen Z, the pivotal generation. Now, we have about 120, 130 people on our team, and I would say 100 of us record video for some use in our position on a very regular basis. Blake Emal : Right. Two, we do have a video guy in-house.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

It doesn’t differentiate us. I’ve seen a number of pieces of research about Gen Z, the pivotal generation. Now, we have about 120, 130 people on our team, and I would say 100 of us record video for some use in our position on a very regular basis. Blake Emal : Right. Two, we do have a video guy in-house.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Digital B2B Marketing

MARCH 7, 2011

The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. There is a lot of great data in the research, if you market cloud computing services, it is worth downloading and spending a few minutes with the slides.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

TrustRadius Marketing

NOVEMBER 2, 2022

Advertise open positions across 25,000+ Job Sites with JobTarget. ClickUp boasts millions of users and over 200,000 teams at companies like Samsung, IBM, Twitter, Uber, and Ubisoft. Fully-automated Amazon EC2 backup and DR using native Amazon EBS snapshots for frequent recovery points and lightning-fast full- and file-level recoveries.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Advertise open positions across 25,000+ Job Sites with JobTarget. ClickUp boasts millions of users and over 200,000 teams at companies like Samsung, IBM, Twitter, Uber, and Ubisoft. Fully-automated Amazon EC2 backup and DR using native Amazon EBS snapshots for frequent recovery points and lightning-fast full- and file-level recoveries.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Advertise open positions across 25,000+ Job Sites with JobTarget. ClickUp boasts millions of users and over 200,000 teams at companies like Samsung, IBM, Twitter, Uber, and Ubisoft. Fully-automated Amazon EC2 backup and DR using native Amazon EBS snapshots for frequent recovery points and lightning-fast full- and file-level recoveries.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52