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| | GROW - PRACTICAL MARKETING SOLUTIONS
MARCH 29, 2011 [Amazon, Differentiation] Is Twitter for Everybody?
Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your initial frustrations, you may be wondering … is Twitter really for me? This is a customer who would be perfect for Twitter: Small business-owner. Selling differentiated personal services.
| | PAUL GILLIN
JANUARY 24, 2013 [Amazon, Differentiation] Attack of the Customers Press Release
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. “A lot of attention has been focused on social media’s capacity to aid in awareness, marketing and positive brand perception,” said co-author Paul Gillin, “but little has been written to date about its dark side. Twitter: @pgillin. It was more difficult than I expected! 508-656-0734.
DECEMBER 29, 2015 | HUBSPOT
[Amazon, Differentiation] How to Find the Right Co-Marketing Partner
AUGUST 12, 2015 | GROW - PRACTICAL MARKETING SOLUTIONS
[Amazon, Differentiation] Three uncomfortable lessons about criticism I learned from publishing my book
JULY 15, 2015 | B2B MARKETING INSIDER
[Amazon, Differentiation] 10 Customer Experiences You Need To Deliver Today
FEBRUARY 19, 2015 | HUBSPOT
[Amazon, Differentiation] Copywriting Lessons From Companies Doing It Right
FEBRUARY 7, 2015 | JUNTA 42
[Amazon, Differentiation] This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience
MAY 13, 2014 | WEBBIQUITY
[Amazon, Differentiation] The Most Important Force for Increasing Leads and Sales
| | B2B MARKETING INSIDER
JULY 15, 2015 [Amazon, Differentiation] 10 Customer Experiences You Need To Deliver Today
You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! Think Amazon’s user experience setting expectations for a B2B software company, or that Apple sets expectations for a retailer, and you start to connect the dots. 5 Key Customer Experience Facts. 80% of U.S.
| | GROW - PRACTICAL MARKETING SOLUTIONS
AUGUST 12, 2015 [Amazon, Differentiation] Three uncomfortable lessons about criticism I learned from publishing my book
self-published on Amazon. Still, the only way forward is to become better tomorrow than today, so after moping for a day, I collected my courage and soaked up the positive lessons from the review. If you can differentiate between the two, your writing will improve but you can also stay true to yourself. His latest novel Fear the Liberator is available on Amazon for just $2.99!
| | WEBBIQUITY
MAY 13, 2014 [Amazon, Differentiation] The Most Important Force for Increasing Leads and Sales
Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode. The Amazon experience is clearly starting to impact the world of b2b purchasing. Low online visibility.
| | IT'S ALL ABOUT REVENUE
JANUARY 9, 2014 [Amazon, Differentiation] 5 Customer Experience Cues From Retail
Follow Alicia on Twitter @AliciaFiorletta. . The success of online retailers like Amazon confirms one simple fact: Consumers want to feel like their favorite retailers know — and deliver upon — their unique wants and needs. As soon as consumers have one positive experience, it becomes the expectation. Imagine you’re walking around your local mall or shopping center.
WEBBIQUITY | THURSDAY, JUNE 30, 2011 [Amazon, Differentiation] Enterprise Social Media and Personal Branding
Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. But isn’t it different in large enterprises where there’s already a strong corporate brand associated with high quality, great value, outstanding service, prestige or some other positive attribute? So, big companies have an interest in making those individual interactions as positive as possible. Oh yeah. MORE >>
JUNTA 42 | SATURDAY, FEBRUARY 7, 2015 [Amazon, Differentiation] This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience
We also dig into Gap’s decision to eliminate two CMO positions in favor of a more integrated approach to customers. Rants and raves include my discovery of a key factor that differentiates successful content marketers and Robert’s thoughts on how Nationwide could have done a better job of executing its controversial Super Bowl ad. By producing original content, Snapchat is following the model set by Netflix, Amazon, LinkedIn, and others. has eliminated its global CMO positions for the Gap and Banana Republic brands, effective immediately. This week’s show. MORE >>
HUBSPOT | TUESDAY, DECEMBER 29, 2015 [Amazon, Differentiation] How to Find the Right Co-Marketing Partner
It’s common sense to not go after direct competitors, but there is a gray area where a partner’s products are differentiated enough to where you might want to engage in a co-marketing relationship. The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn. Pro Tip: When you're on Twitter, check out “Tweets & Replies” as well as “Photos & Videos” to better determine what your future new partner is up to. 4) Assess the company’s overall web and content reach. The same goes for Twitter. Let's get to it. MORE >>
HUBSPOT | THURSDAY, FEBRUARY 19, 2015 [Amazon, Differentiation] Copywriting Lessons From Companies Doing It Right
out 5 stars on Amazon (with 375 5-star customer reviews). when talking about a product has reframed Squatty Potty’s positioning. But how is Huckberry differentiating themselves from the other gear and clothing sites out there? Before: Facebook Breakup post: After Facebook Breakup post: That’s a ridiculous 29,000 shares on Facebook, over 5,000 shares on Twitter, 1,400 shares on Google+ (which is incredible considering no one is on Google+), and 1,400 shares on LinkedIn. For the Ad Men and Women: R/GA’s Twitter Feed. For the B2C Marketers: Red Bull. Ah-yes! MORE >>
HUBSPOT | FRIDAY, JANUARY 11, 2013 [Amazon, Differentiation] The Marketer's Guide to Pinterest SEO
So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? Going the “business” route also makes it easier to verify your website, add links to your Twitter and Facebook accounts, and add Pinterest buttons and widgets to your company site or blog. Hashtags are no longer just for Twitter. Optimization! If your full company name fits -- fantastic! Furthermore, be sure to verify your website. and more! That's right! MORE >>
- [Amazon, Differentiation] Why Your Management Consulting Firm Should Consider a Competitor Analysis HINGE MARKETING | WEDNESDAY, DECEMBER 25, 2013
- [Amazon, Differentiation] Four Insights for Cloud Computing Marketers DIGITAL B2B MARKETING | MONDAY, MARCH 7, 2011