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| | GROW - PRACTICAL MARKETING SOLUTIONS
MARCH 29, 2011 [Amazon, Differentiation] Is Twitter for Everybody?
Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your initial frustrations, you may be wondering … is Twitter really for me? This is a customer who would be perfect for Twitter: Small business-owner. Selling differentiated personal services.
| | PAUL GILLIN
JANUARY 24, 2013 [Amazon, Differentiation] Attack of the Customers Press Release
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. “A lot of attention has been focused on social media’s capacity to aid in awareness, marketing and positive brand perception,” said co-author Paul Gillin, “but little has been written to date about its dark side. Twitter: @pgillin. It was more difficult than I expected! 508-656-0734.
JANUARY 24, 2013 | PAUL GILLIN
[Amazon, Differentiation] Attack of the Customers Press Release
JANUARY 11, 2013 | HUBSPOT
[Amazon, Differentiation] The Marketer's Guide to Pinterest SEO
JUNE 30, 2011 | WEBBIQUITY
[Amazon, Differentiation] Enterprise Social Media and Personal Branding
MARCH 29, 2011 | GROW - PRACTICAL MARKETING SOLUTIONS
[Amazon, Differentiation] Is Twitter for Everybody?
MARCH 7, 2011 | DIGITAL B2B MARKETING
[Amazon, Differentiation] Four Insights for Cloud Computing Marketers
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| | WEBBIQUITY
JUNE 30, 2011 [Amazon, Differentiation] Enterprise Social Media and Personal Branding
Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. So, big companies have an interest in making those individual interactions as positive as possible. Oh yeah. Not at all.
| | HUBSPOT
JANUARY 11, 2013 [Amazon, Differentiation] The Marketer's Guide to Pinterest SEO
So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? 4) Differentiate Your Pinboards. Hashtags are no longer just for Twitter. Optimization! 1) Choose an Optimized Company Username. 3) Include Links Back to Your Website.
| | DIGITAL B2B MARKETING
MARCH 7, 2011 [Amazon, Differentiation] Four Insights for Cloud Computing Marketers
Each is an opportunity for marketers to differentiate their offerings or position in the cloud marketplace. Telecom companies like Verizon, AT&T and Qwest are positioned to address infrastructure concerns. Although telecoms are busy marketing their own cloud offerings, will we also see them offer services optimized for providers like Amazon or Google?
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