The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode. The Amazon experience is clearly beginning to impact the world of B2B purchasing. High perceived risk.
Is Twitter for Everybody?
grow - Practical Marketing Solutions
MARCH 29, 2011
Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your initial frustrations, you may be wondering … is Twitter really for me? This is a customer who would be perfect for Twitter: Small business-owner. Selling differentiated personal services.
Attack of the Customers Press Release
JANUARY 24, 2013
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. “A lot of attention has been focused on social media’s capacity to aid in awareness, marketing and positive brand perception,” said co-author Paul Gillin, “but little has been written to date about its dark side. Twitter: @pgillin. It was more difficult than I expected! 508-656-0734.
10 Customer Experiences You Need To Deliver Today
B2B Marketing Insider
JULY 15, 2015
You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! Think Amazon’s user experience setting expectations for a B2B software company, or that Apple sets expectations for a retailer, and you start to connect the dots. 5 Key Customer Experience Facts. 80% of U.S.
The Most Important Force for Increasing Leads and Sales
MAY 13, 2014
Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode. The Amazon experience is clearly starting to impact the world of b2b purchasing. Low online visibility.
5 Customer Experience Cues From Retail
It's All About Revenue
JANUARY 9, 2014
Follow Alicia on Twitter @AliciaFiorletta. . The success of online retailers like Amazon confirms one simple fact: Consumers want to feel like their favorite retailers know — and deliver upon — their unique wants and needs. As soon as consumers have one positive experience, it becomes the expectation. Imagine you’re walking around your local mall or shopping center.
How to Find the Right Co-Marketing Partner
DECEMBER 29, 2015
It’s common sense to not go after direct competitors, but there is a gray area where a partner’s products are differentiated enough to where you might want to engage in a co-marketing relationship. The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn. The same goes for Twitter. but it's not always an easy job.
This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience
FEBRUARY 7, 2015
We also dig into Gap’s decision to eliminate two CMO positions in favor of a more integrated approach to customers. Rants and raves include my discovery of a key factor that differentiates successful content marketers and Robert’s thoughts on how Nationwide could have done a better job of executing its controversial Super Bowl ad. This week’s show. Content Marketing in the News.
Copywriting Lessons From Companies Doing It Right
FEBRUARY 19, 2015
out 5 stars on Amazon (with 375 5-star customer reviews). when talking about a product has reframed Squatty Potty’s positioning. But how is Huckberry differentiating themselves from the other gear and clothing sites out there? For the Ad Men and Women: R/GA’s Twitter Feed. Clark’s messaging platform for his Twitter account? For the B2C Marketers: Red Bull. Ah-yes!
The Marketer's Guide to Pinterest SEO
JANUARY 11, 2013
So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? Hashtags are no longer just for Twitter. Optimization! If your full company name fits -- fantastic! Furthermore, be sure to verify your website. and more! That's right!
Why Your Management Consulting Firm Should Consider a Competitor Analysis
DECEMBER 25, 2013
As in any market, competitors modify their positioning, products and services to adapt to market needs. Think Kodak and digital cameras, or any retailer versus Amazon. On Twitter or Facebook? The Value of Design in Brand Differentiation When was the last time your management consulting firm conducted a competitor analysis? Why is this important, you ask?
Four Insights for Cloud Computing Marketers
Digital B2B Marketing
MARCH 7, 2011
Each is an opportunity for marketers to differentiate their offerings or position in the cloud marketplace. Telecom companies like Verizon, AT&T and Qwest are positioned to address infrastructure concerns. Although telecoms are busy marketing their own cloud offerings, will we also see them offer services optimized for providers like Amazon or Google?