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9 Chatbot builders to enhance your customer support

Sprout Social

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

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How to Map Your Ecommerce Customer Journey [Template Included]

Hubspot

We've talked a lot about the customer journey -- how it impacts sales, service, and marketers. But one segment that feels a little different is the ecommerce customer journey. The customer journey is different from service based companies, because it can be much quicker (buying from Amazon or an Instagram ad).

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How to Send Effective Order Confirmation Emails [Examples + Template]

Hubspot

At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly. We've also included templates to help get you started on your own order confirmation email.

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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. A buyer persona is a detailed profile of a company’s ideal customer. Sometimes, knowing your customers can enact social change as well as increase brand affinity.

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Craft a Positioning Statement With This Template & Examples

Hubspot

It identifies only the primary customer benefits and points of competitive differentiation. What's the promise your brand provides customers? Positioning Statement Template. The template above can be used to help you form a positioning statement for your startup or small business. Source: Giphy, Amazon.

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FAQ This! Why Should I Care About Amazon AI?

Hubspot

One of the latest was last week's AWS re:Invent , where Amazon announced a new suite of AI-enabled technology designed with businesses in mind. Is Amazon trying to creep into Google's territory? What's Amazon Web Services Doing With AI? What Is Amazon Comprehend? What Is Amazon Transcribe? What Is AWS Re:INVENT?

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13 influential marketing technology leaders

ClickZ

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Des Cahill is head Customer Experience (CX) evangelist at Oracle. Tamara McCleary (Thulium).