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The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

Facebook, Twitter, and LinkedIn were social networks started by entrepreneurs. OppSource’s sales engagement platform helps sellers execute more of the right touch points, with the right contacts, at a higher velocity than they could using their legacy CRM tools. .” They are that, but also much more. They’re creative.

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I put my Sales money where my CRM mouth is

Biznology

No matter what I did, I couldn’t cotton to the universally-adored customer relationship management (CRM) and ended up just giving them money. When I bought into this most-respected CRM I thought I bought myself a Millennium Falcon to play with; instead, I bought a big box full of Legos. Then, my mind went to CRMs.

CRM 80
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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

The days of creating inbound programs and waiting for prospects to get in touch with you first are becoming less effective. For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have the intent to purchase services related to those intent topics.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

A prospect needs to see your message at least seven times before they convert. . Even within social media feeds, prospects are split between Stories, Reels, IGTV, posts, etc., Amazon has fine-tuned its algorithm to reach people everywhere. Amazon finetunes it based on seasonality too. Remember “rule of 7”?

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Sales Experts and Communities to Follow in 2022

Vidyard

He shares his insights on how to attract your ideal customer and book more meetings on his blog and podcast, Inside Selling , and posts helpful articles and tips for SDRs on LinkedIn weekly. John Barrows John Barrows provides sales training and consulting services to some of the world’s biggest brands (think Salesforce, LinkedIn, and Okta).

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Sales Pipeline Radio, Episode 253: Q & A with Kris Rudeegraap @rudeegraap

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. As always, actually as of this year, we are doing these on LinkedIn Live. You can even ask Alexa!