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[Book Review] A Thought-Provoking Guide to Creating a Successful Content Marketing Strategy

B2B Marketing Directions

"Your content will never provide competitive advantage. But your content strategy just might." Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades. Today, virtually all B2B companies use content marketing in some form.

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The 2 Big Commitments Marketers Must Make in 2024

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. We’re swimming in an ocean of data, and content is the biggest fish in the sea. Commitment 1: Prioritize content creation despite economic headwinds Why?

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How to use customer data to develop marketing insights

Biznology

As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal. Before we start, you may be wondering if collecting customer data is in any way illegal.

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Scanning the faces that scan the mobile screens

Martech

This matters as people “swipe, skip or scroll” past ads to get to content. Then there is online shopping, for example on Amazon. It has had to work on adjusting its face-reading app to work in low-light conditions while remaining accurate, Kalehoff pointed out. Did the ad get through? There are also some upsides. Get MarTech!

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

In microeconomics terms, there are two types of scarcity: absolute and relative. Lack of clean air and good climate conditions aren’t going to create an immediate economic problem. But discounted iPhones sold only during a 2-day Amazon Prime Day sale have buyers clawing for them like there’s no tomorrow. Here’s another example.

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The email marketer’s guide to effective marketing automation

Martech

3 categories of marketing automation: Transactional, triggers and journeys Admit it: email marketers are brilliant at using terms that have either lost their original meaning or mean different things for different people in different circumstances. For example, I might order one or two things at a time from Amazon.

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AI and Marketing Relationship Status: It’s Complicated

Litmus

Today, modern, innovative marketers are leading the charge in evaluating a potential long-term relationship with AI to empower their businesses to be more competitive and boost performance. Meaning—they can automatically increase spending under high-performance conditions and drop spending back if campaign performance lags.