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Amazon sellers battle the giant’s algorithm-based policy and decision making

Martech

“Their alogrithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm which helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs (a kind of ISBN number Amazon assigns to products. Riverbend is heavily staffed by former Amazon employees.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. However, the growth in the number of Amazon sellers and resulting increased competition are pushing up CPCs for Amazon ads, putting pressure on sellers’ margins — and forcing them to explore off-Amazon advertising.

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

About the Author Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships, and boost conversions.

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5 Alternatives to Facebook, Google, and Amazon Ads

Hubspot

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Although most marketers and agencies spend huge chunks of their budgets on Google, Facebook, and Amazon, 65% of them want alternatives. Microsoft Advertising.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. He is also a PPC speaker and teaches at Lynda.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business.

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Interview with Sam Hurley

Onalytica B2B

I spent 5 years in employment (specifically Digital Marketing), covering everything from affiliate management through to SEO, Social Media and PPC — plus everything in between. My roles spanned work at brands through to digital agencies, from hands-on tasks to consultancy and managerial positions. Amazon is king!