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Intentional inventing: own the intellectual property that leads the future

Biznology

If the startup receives an M&A offer, the patent may decide why they are bought and how much they are paid. But often, they buy early stage startups to acquire their people, products, and patents. Resources: Use brainstorming, Google , or another source like an industry association.

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What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

Marketing Insider Group

The high-end audio company, Sonos, partnered with Google and set up isolated sound chambers in select cities where patrons could experience exciting 3D soundscapes. Today, lots of startups launch as a consumer product with the long-term goal of going B2B. Take Perfect Day – a California-based vegan food startup – for example.

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Top 10 SaaS Conferences to Attend in 2021

accelerate agency

For these reasons, SaaS conferences deserve a lot of attention right now. Below, we’ll look at the reasons why SaaS conferences are worth it, together with getting prepared for your own attendance, plus our top 10 must-attend festivals for the remainder of 2021. Why attend an SaaS conference? Why attend an SaaS conference?

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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

Ars Technica YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023 Google’s YouTube property has published its annual selection of the top advertisements on the video platform, including a guide for marketers highlighting some of the elements that made the ads on the list the top successes in 2023, YouTube recently announced.

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This Month in Email: A Recap of Email Marketing News in September 2023

Litmus

Amazon shoppers: with Prime Day around the corner , keep a keen eye on potential phishing emails from senders posing as Amazon. Newsletter startup beehiiv acquires ad platform Swapstack. Police are investigating the source of student email hack from a junior high school in Lindale, Texas. Fort Lauderdale, Florida made a $1.2

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13 influential marketing technology leaders

ClickZ

Scott is the editor of the popular Chief Marketing Technologist blog, where he covers topics at the intersection of marketing and technology, and is the program chair of the MarTech conference series. Werner Vogels (Amazon). Her reputation for creating powerful digital brand recognition is unparalleled. Ann Lewnes (Adobe).

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5 Strategies for Success with Real Time Marketing

Oktopost

Tip: Note below how Microsoft specifically calls out Amazon and Google. Conferences are real-time events which you can build a real-time marketing campaign around. You could have a social campaign targeting everyone in a five mile radius of the conference with a message on how your software can help them become “Big in Japan.”.