SmartBug Media

APRIL 30, 2020

Because ultimately, the sales and marketing teams need those reviews as social proof that your company is the solution provider that your prospects need. The information your prospects can view about your company on a third-party review site will validate (or invalidate) the messaging you present on your own site.

Lead Generation 97

Lead Generation Work Management Paid Search Agency Marketing Management 97

Heinz Marketing

JULY 11, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. As we record this, there’s maybe a little bit more economic headwinds, we’ve got a lot of companies just making sure like, “Hey, am I doing the right thing? Do you judge the company? Am I preserving cash?

Terms and Conditions 101

Terms and Conditions Amazon B2B Sales Paid Search Agency 101

Nuvi

SEPTEMBER 22, 2020

The lowest-performing residential locations underperformed in all review categories, particularly star rating average, review volume, review recency, and review response. Property managers need to focus on requesting reviews to increase and improve their star average and review recency. . AVALON Companies. BH Management.

Work Management 52

Work Management Marketing Management Lead Scoring Lead Ranking 52

Vidyard

OCTOBER 10, 2018

Whether you were looking for a place to eat dinner or making a purchase on Amazon, there’s a good chance it wasn’t too long ago. For example, when I’m at Target trying to decide which printer to buy, I go to Amazon to check the reviews on my top choices. And, as it turns out, I’m not alone.

Peer-to-peer 90

Peer-to-peer Terms and Conditions Outreach Guidelines 90

Modern B2B

AUGUST 15, 2019

When I was a whippersnapper it was recency, frequency and value (RFV) modelling to pull out those that were likely to generate the most revenue from or more likely to purchase again. Look at Facebook, Amazon and Netflix. It’s happening all the time. Propensity modelling is not new. For programmatic….

Intent Data 45

Intent Data Intent Campaigns Privacy Policies 45

Porch Group Media

NOVEMBER 14, 2019

(Sources: Kissmetrics, Bain & Company). Even Amazon, with its 90% retention rate and 100 million customers, loses around 10 million subscribers a year to churn. They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. The results.

Webinar Metrics 40

Webinar Metrics Marketing & Strategy Case Study Case Studies 40

PathFactory

JUNE 5, 2019

But somewhere along the line, for some (thankfully not all) B2B companies, content marketing and demand generation started to drive into quicksand. They’re simply stacked by recency. Have you ever thought about merchandising your content the way Amazon actively merchandizes books (and…all non-book products)? A major cause?

Merchandising 40

Merchandising Demand Generation Content Demand 40