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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. What are B2B eCommerce Marketing Tactics?

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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

The reality is that most eCommerce websites suffer from the inevitable customer churn. A study by Omniconvert found that the average churn rate in eCommerce ranges from 62–82%. Amazon , Nordstrom , and Costco are brands that offer a seamless return experience. Take, for example, Fulfillment by Amazon (FBA).

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How Consumer Behaviors Shape Digital Marketing

Scoop.it

Think about how Amazon compels you to spend more than you intended every time you open the website–that’s the power of understanding consumer behavior. These interviews can also be an incredible tool for understanding the existing needs of the customers and current market trends.

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Subscription Management: What It Is & Why You Need It

Hubspot

Monitor important metrics such as churn rate, revenue, customer retention, and engagement trends. Amazon Web Services (AWS) uses a usage-based subscription billing model for its cloud computing services. Then, use these insights to make data-driven decisions, refine your subscription offerings, and maximize revenue generation.

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Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

ClickZ

The ecommerce industry has been growing at a rapid rate of 13% each year and is a trillion-dollar industry. Also, the fact that Amazon eats up more than half of the online sales. You have noticed an increase in customer churn rate over time. However, that led to an increase in the competition. The analytics dashboard.

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The age of customer acquisition 3.0

ClickZ

Examples of KPIs are customer acquisition costs (CAC), return on ad spend (ROAS), daily active users (DAU), monthly active users (MAU), retention, churn rate, and so on. Lomit’s new book Lean AI , which is part of Eric Ries’ best-selling “The Lean Startup” series, is now available at Amazon.

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8 Data Points about the Importance of Customer Experience

Paul Gillin

Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. How much does the market reward companies that deliver excellent customer experience?