Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. Backed by stories, the purchasing manager decided it was time to reconsider buying habits. Articles were created in real-time for selling conversations rather than to gain brand awareness. According to CSO Insights, 54.9%

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

NuSpark Consulting

MAY 4, 2023

Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device. Sequential retargeting: Show a series of ads to users that tell a story or reveal more information over time, aiming to nurture leads and guide them through the customer journey.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

BenchmarkONE

DECEMBER 28, 2022

If you’ve ever shopped on Amazon, noticed a suggestion for a more expensive version of a product in your cart, and then replaced your cart item with the more expensive version, congratulations. What Is The Difference Between Upselling And Cross-Selling? Some businesses use bundling as a cross-selling strategy.

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. An Amazon sale is completed in as few as two or three clicks. What is B2B SaaS Marketing? It’s that simple.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

ClickZ

APRIL 2, 2020

Voice-based interfaces to intelligent assistants like Amazon Alexa represent an area of growth and exploration in the marketing world. Here are five key marketing areas ripe for innovation now: Automated media buying. Cross-channel marketing orchestration. Cross-channel marketing orchestration.

Marketing AI 134

Marketing AI Work Management Marketing Management Paid Search Agency 134

Martech

OCTOBER 16, 2023

They’re tied to a customer’s action and deliver value that should lead to a conversion. For example, I might order one or two things at a time from Amazon. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Email Marketing Automation 134

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 73

Promotion Cross-Selling Bundling Advertising Agencies 73

Vision Edge Marketing

JUNE 6, 2023

Buy Your Best-Practices Workbook Customer-centricity is the Only Way to achieve sustainable, profitable growth.because it drives customer loyalty and advocacy. Cross-functional collaboration : Breaking down silos and fostering collaboration across departments to deliver seamless and consistent customer experiences.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

KoMarketing Associates

SEPTEMBER 10, 2019

Create and maintain cross-functional alignment/agreement about the company’s B2B ecommerce strategy. If you want an example of a company that does this right, look to Amazon. 40% of revenue for leading B2B’s comes from mobile. Should B2B ecommerce marketers sell on Amazon, or not? Amazon accounts for 40% of U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Optinmonster

AUGUST 30, 2021

Drive MORE Conversions: Grow your email list, get more webinar attendees, or reach any of your marketing goals by offering content tailored to your individual client or lead. Upsell, Cross-sell, & Downsell at (& after) Checkout. Ecommerce Personalization Example #1) Amazon. 13 eCommerce Personalization Examples.

eCommerce 104

eCommerce Personalization Examples Webinar Metrics 104

ClickZ

FEBRUARY 21, 2020

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. Werner Vogels (Amazon). Her reputation for creating powerful digital brand recognition is unparalleled. Katrina Lake (Stitch Fix).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Top Rank Marketing

OCTOBER 19, 2023

Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approach to all things B2B marketing. By providing ongoing value and personalized experiences, ABM helps drive post-sale up-sells, cross-sells, and renewals.

Rules 112

Rules B2B Marketing Work Management Customer Satisfaction 112

Valasys

MARCH 20, 2024

If you sell camping gear, find affiliates focused on outdoor activities like hiking, climbing, and survivalism. This incentive gives their followers extra motivation to click through and buy. The goal is to make customers feel like VIPs for buying through your affiliate links. Cross-promotion can be a win-win.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

ClickZ

DECEMBER 14, 2020

Our partners for this forum include Capgemini, Fila, eBay, BigCommerce, Shopify, Amazon, and Burrow. We saw that consumers immediately shifted their online buying habits with roughly 75% of our consumers at eBay buying more items online,” explains Kelliher. A permanent shift from physical to online purchasing.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Sprout Social

JULY 13, 2021

If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly $5.6 Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. While still relatively new in the US, the livestreaming market is expected to surpass $25 billion by 2023.

Video Marketing 121

Video Marketing eCommerce Cross-Selling Buyer's Journey 121

DiscoverOrg

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Technographic intelligence promotes new sales, upselling, and cross-selling opportunities. Historically, salespeople spend just 33% of their day selling. Remember the Sony Betamax ? Us either.).

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Velocity Partners

JULY 26, 2023

Despite their versatility, most folks only ever realize a fraction of their potential (whether that’s slicing open Amazon packages or storing lead data). Let’s say you create two cohorts — one for your best prospects (with the highest buying intent), another for the rest (lower buying intent).

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking CRM Lead Scoring 52

Convert

AUGUST 20, 2020

They report that: “87% of consumers say it’s important to buy from a brand or retailer that “understands the real me.” For example, you have an ecommerce site that sells shoes. Key #5: Cross-Selling and Upselling. Key #5: Cross-Selling and Upselling. Made a purchase on Amazon?

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Sharpspring

AUGUST 17, 2021

Cross-industry averages are $1.03 For example, Power Tank sells portable AC units for off-road vehicles — a product that appeals to a very niche audience. One chief problem is that many PPC platforms will simply serve the ads according to your audience, with no way of distinguishing qualified leads from unqualified ones.

Marketing Budget 88

Marketing Budget Cost per Acquisition Cost Per Click Cost Per Thousand 88

Sharpspring

MAY 25, 2022

For years, online retailers have leveraged social media to drive leads to their e-commerce websites. Rather than starting with a pitch, marketers can engage leads via social media messages. The latter even sells virtual sneakers that can be “worn” in the metaverse. It’s a great time to be a digital marketer. Let’s take a look.

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

ClickZ

JUNE 1, 2020

All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Enter buy-side AI.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

Contently

JULY 24, 2019

When Jordan Belfort appears on stage as a motivational speaker, he pulls something out of his pocket, picks out one person from the audience, and gives a simple command: “Sell me this pen.”. He was really good at selling. This path can at least lead to a meaningful conversation. Too good, actually. Marketing, sales, and content.

Ad brokers 122

Ad brokers Cross-Selling Content Cold Calling 122

Heinz Marketing

MAY 16, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Tune in to hear more about prioritizing the customer experience and learn: the difference between the infinite loop of prospect experience and lead management. You can even ask Siri, Alexa and Google! the risk of aggressive over-marketing.

Top of Funnel 97

Top of Funnel Lead Ranking Lead Scoring CMO 97

Heinz Marketing

MARCH 16, 2022

There are other apps on your phone that are also using this technology like Facebook, Instagram, Amazon, Spotify, Netflix, and more. By building more intelligent solutions, B2B marketers can minimize that friction in the buying cycle. Smart chatbots lead to higher efficiency in sales and customer service and help lower your costs.

Marketing AI 109

Marketing AI Digital Transformation B2B Marketing Top of Funnel 109

ClickZ

JANUARY 24, 2020

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. At the MarTech conference in 2019, Jason Mestrits (senior data science and analytics officer at Nordstrom) shared how leading marketing organizations are winning because of their renewed focus on data, customer analytics, and AI-driven innovations.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Convince & Convert

SEPTEMBER 18, 2015

Without fail, each one of them has a Buy button that takes the user to the business’ website and leads (hopefully) to a sale. Upsells and Cross Sells. Once a potential customer has moved on to being a regular customer, the time is ripe to cross sell them an item related to their original purchase.

Email Marketing 167

Email Marketing Planning Cross-Selling Business 167

NetLine

OCTOBER 2, 2023

6 types of customized content Today’s consumers anticipate that brands will utilize the numerous data points they’ve collected over time—like alert preferences and purchase history—to better understand and reflect their buying needs and provide them with a more tailored shopping experience. Enter content personalization marketing.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Sprout Social

SEPTEMBER 22, 2021

Through messaging apps, chatbots and other automated tools, brands are able to balance personalization and efficiency for a better buying experience. Fact: nearly half of millennial shoppers that regularly engage their virtual assistants (such as Amazon Echo or Google Home) have used them to make purchases. Route leads immediately.

Conversion 87

Conversion Cross-Selling eCommerce Paid Search Agency 87

Hubspot

AUGUST 30, 2023

Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. 79% reported that AI helped them focus more on the selling part. AI augments lead scoring and qualification. In 2024, conversational AI will play a huge role in lead qualification.

Marketing AI 61

Marketing AI Top of Funnel Lead Ranking Work Management 61

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. B2B Customers are Buying Big Online. B2B Customers are Buying Big Online. – B2B Decision Maker Pulse. – B2B Decision Maker Pulse.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

DealSignal

NOVEMBER 1, 2022

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. B2B buyer behavior has shifted dramatically to independent, online research. What is B2B intent data?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

ConvertKit

OCTOBER 29, 2021

Start selling within minutes. ConvertKit Commerce is ready-made to help you sell digital products. Isn’t it just for big ecommerce giants like Amazon? ConvertKit Commerce lets you upload digital products to sell —like ebooks, courses, coaching programs, and subscriptions—and collect payment. In short: absolutely!

Creativity 98

Creativity Landing Pages Cross-Selling Template 98

Porch Group Media

JANUARY 14, 2023

Emails that contain personalized offers are 26% more likely to be opened Personalized emails have 6x higher transaction rates Segmented and targeted emails generate 58% of all revenue Personalized CTA leads to an increase in conversion rates by 202% as compared to non-personalized CTA. What Email Personalization Strategies are Most Effective?

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Mereo

MAY 11, 2023

Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle. The sellers in Mereo’s research also did not want models that created buyer confusion and objections to closing a deal — in essence not adding friction to the buying journey.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Convert

OCTOBER 26, 2020

The majority of leading eCommerce retailers have been effectively using social proof tactics to drive more transactions on their websites for years. Not everyone that buys a product will leave a review, so this is a great workaround. Amazon takes full advantage of this by placing its Best Sellers category before any others.

Examples 105

Examples eCommerce Validation Cross-Selling 105

ClickZ

AUGUST 6, 2020

30-second summary: M assive popularity translated into the explosive surge in CTV media buying. Such massive popularity translated into the explosive surge in CTV media buying. Furthermore, provided the CTV ad-buying keeps growing at its current pace, in 2023 the total amount of money invested in CTV ads will comprise 14 billion. .

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

LeanData

OCTOBER 5, 2021

Hybrid/virtual selling is an accelerant. Engagement is important – Rosenberg coined the term, “engageability,” to understand what leads and accounts to prioritize. . B2B buying experiences are morphing into being synonymous with B2C experiences. Rather, it’s time to merge disparate stacks and adopt the RevTech stack.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92