Marketing Insider Group

OCTOBER 11, 2011

But how do the leaders in marketing and advertising train their staff for marketing in this new age? According to Eloqua Chief Marketing Officer Brian Kardon , marketing is changing like never before. According to Eloqua Chief Marketing Officer Brian Kardon , marketing is changing like never before.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

ANNUITAS

MAY 28, 2015

Alignment needs to happen across all aspects of the organization including People, Process, Content and Technology. But collaborating will ensure that both teams reach agreement on the Process and then they work on alignment with the other critical components- People, Process, Content and Technology. How to build alignment?

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

Convince & Convert

APRIL 29, 2012

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and content marketing are not inexpensive, they’re just different expensive. And that takes time. Flickr Photo by Doc_Brown. And that’s where the problem starts.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Ledger Bennett

MARCH 12, 2020

In this digital day and age, there’s no reason a live event can’t be broadcast via digital channels. Build an event hub where all your event content is housed. Distribute valuable content with a podcast . With a lot of people stuck at home, it’s the perfect time for them to find some time to engage with great quality content.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Kapost

DECEMBER 12, 2016

The Age of Inbound. Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. These tools enabled marketers to share interesting content and collect customer information regarding their interests and interactions—all at a scale that was never before possible.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . Interactive experiences have come of age. This year, people came up to our booths and asked how we could help them deliver their content in new, engaging ways.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

TrustRadius Marketing

DECEMBER 16, 2019

And while tools do offer personalized email and dynamic content, marketers aren’t always satisfied. . Consider features like AI-powered emails, dynamic content, triggered emails, segmentation, nurture campaigns and more. You may need to talk directly to a salesperson to cut through the marketing jargon.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

ViewPoint

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Complicates content marketing goals. Kate Maddox.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Litmus

JUNE 4, 2021

Choose a template to edit with your content. Snippets are great for things like buttons, content sections, and even CSS styles. The Image option allows you to upload image content to include in your email. Set a project name to easily identify the project, then select Build. Import HTML from a cloud sharing solution.

Enterprise Management 104

Enterprise Management Template Work Management Marketing Management 104

PureB2B

JUNE 13, 2017

The new technological age has also brought about the inception of the internet. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

SnapApp

OCTOBER 28, 2016

Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). It’s the age-old question that still troubles many companies: are your teams marketing or are they selling? Ashley Taylor Anderson, Content Marketing Institute.

Eloqua 48

Eloqua Banners Training Creativity 48

SnapApp

SEPTEMBER 11, 2015

In the new Responsive menu, we’ve added preconfigured Displays for mobile and tablet that you can add with one click: Clicking any of these buttons will create an additional Display with appropriate dimensions for a mobile/tablet device and automatically adjust your content to fit the new Canvas size. We hope you think so too!

Eloqua 48

Eloqua Marketo Display Knowledge Base 48

PureB2B

JUNE 13, 2017

The new technological age has also brought about the inception of the internet. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Leadspace

JANUARY 4, 2017

Real-time content/offer management. Category #3: The age of the Influencer. The age of the influencer (Earned media) is upon us – we can’t advertise (Paid media) or promotional campaign (Owned media) our way there. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. The omni-channel reality connects consumer behavior across your tech stack through data, content, and a planned integrated experience.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Kapost

MARCH 13, 2017

On the content side of things, we at Kapost are constantly encouraging B2B teams to focus on overcoming the chaos of ongoing content creation—encouraging teams to streamline their marketing operations and focus on quality over quantity. These are all essential strategies marketing teams must employ to thrive in the digital age.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. The omni-channel reality connects consumer behavior across your tech stack through data, content, and a planned integrated experience.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Vidyard

NOVEMBER 12, 2015

From broadcasting customer events to scaling internal training and sharing executive communications, more companies are turning to live streaming to connect remote audiences with compelling content. Vidyard’s HTML5 player supports all devices and screen sizes.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

From broadcasting customer events to scaling internal training and sharing executive communications, more companies are turning to live streaming to connect remote audiences with compelling content. Vidyard’s HTML5 player supports all devices and screen sizes.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

From broadcasting customer events to scaling internal training and sharing executive communications, more companies are turning to live streaming to connect remote audiences with compelling content. Vidyard’s HTML5 player supports all devices and screen sizes. About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Will Content Strategy Save Marketing?

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. So how do you become an effective content marketer?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Tony Zambito

APRIL 10, 2011

As we continue to experience the evolution of the social age, one thing we can be sure about is the march of progression will pick up its’ steady beat.  Image by daniel_iversen via Flickr.   The evolution or as some may call it – the revolution – will continue to happen and most likely at an increasing rate. 

Buyer Personas 100

Buyer Personas Organization Buying Cycle Buyer's Journey 100

DivvyHQ

AUGUST 7, 2018

Fortunately, we have two decade’s worth of experience navigating the new digital age. Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. They already had a big owned audience. . What is an owned audience?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Varicent

MAY 31, 2018

A quick look at your career path shows an impressive list of companies including Eloqua (Oracle), Intelex, and Day Software (Adobe). Notably, Day Software, an enterprise content management company that is now Adobe Experience Cloud. Why make the leap from these leadership roles to starting your own consultancy?

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. ” Earlier this month, however, Ad Age reported that Oracle was starting to adopt social selling by integrating social media into its sales process.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

6sense

MAY 10, 2016

New sales and marketing tactics (programmatic ad buying, audience targeting and retargeting, account based marketing, content marketing, sales and marketing alignment on accounts, etc.) But they are, in my opinion, evolutions of the lead-based sales and marketing tactics that were developed at the the beginning of the internet age.

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

Industrial Marketing Today

MAY 11, 2010

I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. Wait a minute, isn’t that what Content or Inbound marketing is all about? This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Convince & Convert

OCTOBER 26, 2013

The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. of these new content devotees have not embraced Youtility in the least, and are instead making content they think they need, rather than content real people actually want.

Long Tail Marketing 156

Long Tail Marketing Top of Funnel Marketing Automation Services Eloqua 156

Sales Engine

DECEMBER 6, 2016

In our experience, here are the top 5 mistakes B2B companies make when trying to build their demand generation engine: #1 Starting with marketing automation Without question, marketing automation tools such as Hubspot, Marketo, Pardot, Eloqua, etc., A demand generation program requires a consistent drum beat of content.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. Then, the asset goes into the marketing automation platform, which integrates with the content management system and other tools that drive traffic to that piece of gated content. Over 75% of GenZers age 15-25 watch YouTube. Being admin for a Salesforce instance.

Paid Content 104

Paid Content Marketing Automation Services Work Management Marketing Management 104

Heinz Marketing

SEPTEMBER 3, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. And they know the content that we put on the stages. I came of age in the Hulk Hogan, “Say your prayers and eat your vitamins” years. I think that, you mentioned Content Marketing World coming up.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Customer Experience Matrix

JANUARY 3, 2013

Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. It is used for segmentations such as RFM (recency, frequency, monetary value) cells, age/gender/cluster cells, branch or dealer assignments, and product splits.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120