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How to Optimize Your Content Strategy for YouTube in 2023

Scoop.it

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 101
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The Top 9 Social Networks For Businesses

Marketing Insider Group

Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees. YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience.

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Innovations in Search and Social [September 2023]

QuanticMind

06] As TikTok Shop was introduced to users across the US this month, the platform has taken steps to educate marketers, brand representatives, and agencies on their ability to drive sales directly through the app. What’s Happening with TikTok Shop? [:06] Impulse buy, retail therapy… YOLO, right?!

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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

RELATED: 5 Emerging Marketing Channels for B2B In recent years, Artificial Intelligence (AI) has emerged as a game-changer in the field of digital marketing. Enhanced Customer Experiences In the digital age, customer experience is a critical differentiator for businesses. Its significance is only expected to grow in 2023 and beyond.

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The Potential Impact of Gen Z on SEO

Moz

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Reports from IBM in association with the National Retail Federation found that, for Gen Z, brand loyalty must be earned. Who is Generation Z?

SEO 73
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3 Short-Form Video Trends Online Marketers Should Watch in 2021

Hubspot

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101
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Clubhouse vs. Podcasts: Which Should Marketers Use? [Data + Expert Tips]

Hubspot

Ah, Clubhouse versus podcasts — an age-old debate. citizens between 12 and 34 listened to a podcast in the previous month — followed by 40% of people ages 35 to 54, and 22% of people ages 55 and above. This provides you with a ton of opportunity for increasing brand loyalty and, ultimately, conversions. Just kidding.