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Leads are Hard 

ViewPoint

A Story From Yesteryear About Reader Service (aka Bingo) Cards. According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card.

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AI copyright could lead to new Marketing opportunities

Kevin Indig

Aggregators like Google would lose power since content platforms could train models on their data and provide superior AI experiences. UGC platforms like Facebook, Yelp or IMDB don't technically own reviews but can use them in many ways as specified in their terms of service (which no one reads). Who owns AI training data?

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The right social media listening tools for the right jobs

Biznology

Photo credit: Wikipedia. But whenever you are trying to answer questions that require aggregation of data, the free tools become a lot more difficult to use, because you won’t have the right data to aggregate in the first place. Human analysts can do it. So, it’s not that you can’t use free listening tools.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This would be a major step beyond using aggregate social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today.

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What’s next? Social Media and the Information Life Cycle

Biznology

Image via Wikipedia. Since the first businessperson started bartering goods in some cave thousands of years ago, products went through a more or less standard life cycle: they were conceived, designed, produced, filtered for quality, distributed, sold, consumed, serviced, and finally disposed of. Back in the days when “Web 2.0″

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Previously, the service started as a blog comment search engine. Social Media Marketing Dictionary: 120 Terms to Know.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Previously the service started as a blog comment search engine. is a free URL shortening service that provides statistics for the links users share online. Collecta - Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published.