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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?).

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6 Ways to Score Buyer Points With Engaging Quizzes

Content4Demand

As consumers, we’ve engaged with magazine quizzes and their digital counterparts on social networks and online publications – BuzzFeed has found impressive engagement with its popular quizzes. Quizzes and assessments are still relatively new to the B2B marketing mix.

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What the Death of Google Reader REALLY Means

Hubspot

Although Google Reader served as one of the first news feeds for people to consume information, it has since been replaced by every social network that has its own news feed -- which enables you to discover new information in a way Google Reader never could. Social Networks Get More News Centric. whaddya know?

Google 28
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How to Save the World

Buzz Marketing for Technology

It would be interesting to see a social network map that depicted individuals not just as dots (nodes) but with their six circles. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. Is it useful?

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

I heard this a lot, too, which is why Im such a fan of expertise-finders and other social networking applications, even though the first generation of such tools fall short. Track and aim to halve the aggregate amount of non value added time. PKM: A Spec for Social Networking & Personal Content Management.

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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

Social Media Popular as TV, Movies Lose Appeal [link] via @ marketingprofs. Brands, Aggregators and Journalists [link] Great post from @ markivey | focus on content and real-time curation. RT @ billrobbSAP @ forrester Study of Social Network Use by Age Group [link] | some kids still read newspapers? BrennerMichael.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

· Social Networking. · Darwin Magazine. Grist Magazine. Orion Magazine. category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually. The Environment. · · Diagnosis & Solutions. Working Smarter. · · Knowledge. · 43 Folders.