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How the Right Content Curation Strategy Can Help Your Startup Grow

Scoop.it

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. Content curation is valuable for any business in any industry, but it’s an especially powerful weapon when wielded by startups.

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Building your generative AI marketing skillset: Training and upskilling

Martech

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources. 1 barrier to the adoption of AI for marketing.

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ClickInsights: Aggregating the Best Content in B2B Marketing

Ambal's Amusings

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? And attract new visitors.

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

When the list of all customer engaging constituents, audiences and personas is aggregated it often produces surprises, and usually identification of overlooked or under-served requirements. This resource represents the audience or buyer perspective. What content will you curate rather than create?

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What is zero-party data?

Liveintent

Third-party data is consumer data acquired by third-party data aggregators that don’t have a direct relationship with said consumers. Instead, these third-party data aggregators compile insights across various data sources and use models to attribute behaviors or characteristics to general audiences. Second-party data.

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Digital Asset Management and the knowledge gap: Discovery

Martech

Hence, the business understands the benefits and costs and, more importantly, the resources needed to make DAM successful and utilized to its most total capability within an organization. Are they ideators, creators, curators or analysts? In the next article, we will walk through gap analysis and resources.

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How Integrating a News Feed Can Elevate Your Website

Scoop.it

But, thankfully, there are supplementary ways to keep your website or blog fresh without having to pump out multiple articles or resources on a daily basis. These social feeds are basically curated digital streams that aggregate content from a variety of sources (a.k.a. One strategy is to integrate a news feed into your website.