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New versions of ChatGPT and other AI martech releases this week

Martech

added AI to its headless CMS platform. is a new AI-powered programmatic ad platform. It has contextual targeting that analyzes web pages to increase the relevance of the ads. It has contextual targeting that analyzes web pages to increase the relevance of the ads. Are you getting the most from your stack?

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Five Takeaways from Advertising Week 2023

Digilant

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Enter: Free Ad-Supported TV, otherwise known as FAST.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation. A strength, as it can measure also longer-term effects; a drawback, as it has only limited, or aggregated, data to measure the short-term effects. Attribution models can be classified in two groups. Marcel: Yes.

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Growing Ecommerce Business in 10+ Free Ways

Outgrow

Reddit is a social news aggregator and discussion website that is available in nearly 70 languages ! 9 Embrace Online Classified Listings. It may seem old school but online classifieds connect buyers and sellers around the world and locally too. Personalization is the Real Deal. 4 Mingle with the Redditors.

eCommerce 101
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Brand experience: Why it matters and how to build one that works

Sprout Social

Personalization Personalizing your brand experience to match customer personas and preferences adds value and creates a sense of personal connection with your brand. These are aggregated so you get a holistic sentiment score for your brand and individual topics.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

A little while ago, we added a button on our blog that points to our ” Marketing Mavens ” LinkedIn group. Your blog is your place to be YOU; to be a real person. These sites are also places where your followers will promote your content and where someone else might find your content and link to it. They want more of YOU.

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What is programmatic advertising?

Bannerflow

It’s the process of using different platforms to sell inventory on publishing sites and on the advertising side, buying inventory and place ads on a publishers site. You may even have read articles on how programmatic advertising will improve ad performance for your brand. How does programmatic advertising work? Read more here.