Webbiquity

FEBRUARY 5, 2018

As multidimensional data analysis (MDA) continues to accelerate, the hunt has intensified to find new “seams” to explore. We believe this data can yield highly actionable intelligence in discrete applications or when implemented within the marketing stack. Guest post by Mark Granovsky.

Enterprise Management 190

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 190

BOP Design

NOVEMBER 27, 2017

This article is a follow-up to Google Analytics Part 1: An Introduction for New Users. Careful analysis of user traffic, performance, and engagement is critical to understanding the true ROI of a B2B website design and marketing campaign. These include Real-Time, Audience, Acquisition, Behavior, and Conversions.

Marketing Analytics Tools 51

Marketing Analytics Tools Analytics Google Marketing Budget Creation 51

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. But while GA is wildly popular (and free), it definitely has its limitations.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Metadata

FEBRUARY 4, 2021

In 2020, Metadata announced a company first—a full sweep in the top leadership position in the G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting to demand generation technologies. The ranking provides benchmarks for product comparison and market trend analysis.

Marketing Analytics Tools 64

Marketing Analytics Tools Lead Scoring Lead Ranking Advertisements 64

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brand Identity 104

Brand Identity Branding Aggregators Marketing Analytics Tools 104

Metadata

FEBRUARY 4, 2021

In 2020, Metadata announced a company first—a full sweep in the top leadership position in the G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting to demand generation technologies. The ranking provides benchmarks for product comparison and market trend analysis.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Scoring Lead Ranking Advertisements 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Competitive analysis. Competitive analysis. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Competitive analysis. Competitive analysis. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. 2023 GTM Challenges Manoj : Great.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Valasys

NOVEMBER 4, 2022

Artificial intelligence , like other industries, is now evolving B2B marketing as well, with some amazing features. Marketers are using AI technologies like machine learning and AI-powered algorithms that help in sales funnel, outreach and other marketing dynamics. Role Of AI In Transforming B2B Marketing.

Marketing AI 80

Marketing AI B2B Marketing Ideal Customer Profiles Top of Funnel 80

Inbox Insight

MARCH 13, 2024

For many businesses this has led to growing frustrations and wasted marketing and sales efforts. Inaccurate lead scoring: Out-of-date, incomplete or inaccurate lead scoring criteria can lead to wasted marketing and sales efforts and critically low conversion rates.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Hubspot

SEPTEMBER 20, 2023

For example, you can ask that ChatSpot deliver your quarterly report with the data aggregated in a certain way — summarized by country, for example. Once again, conversational AI saves heaps of time since you don’t have to manually review account history to build a picture of where it’s at. What we like: Otter.ai

Marketing AI 78

Marketing AI CMS Development Conversion Best Practices 78

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

SalesIntel

JANUARY 26, 2023

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. What Are the Types of Data?

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

chiefmartech

SEPTEMBER 5, 2021

Zensors — “Google Analytics for the physical world” Storylane — deliver personalized product demos for prospects. Inspector Cloud — computer vision analysis of products displayed at physical retailers. Datlo — sales and marketing data analysis service for LatAm businesses.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

SalesIntel

JANUARY 15, 2024

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. What Are the Types of Data?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

DealSignal

MAY 15, 2022

Understanding the intricacies of web tracking, including measurements, analysis, and reporting, can get confusing. With tools like Google Analytics, web tracking also enables you to use cookies to track specific users and IP addresses within your company’s website platform.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Martech

JULY 17, 2023

With Google Analytics 4 (GA4) getting decidedly mixed reviews (see here , here , here and here for details), it may be time to consider using a different program. Today we are looking at digital analytics systems for large businesses. Amplitude also supports sales account tracking and other aggregations.

Marketing Analytics Tools 94

Marketing Analytics Tools Enterprise Management Privacy SMB 94

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. Image Source.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

SmartBug Media

JUNE 29, 2022

Inbound marketing is a notoriously slow burn. Your martech stack plays a critical role in your inbound marketing efforts, and when properly optimized, it can be the fuel that ignites your growth. The right tools are the backbone of any successful inbound strategy, notably your: Customer relationship management (CRM) software.

Inbound Marketing 52

Inbound Marketing Marketing Automation Services Industry CMS Marketing Management 52

Martech

NOVEMBER 21, 2022

For marketers involved in Google Analytics, measuring events, campaigns and conversions in the interface will sound familiar. However, there’s another area one click away that gives opportunities to support data collection and analysis. . Dig deeper: Getting started with Google Analytics 4 (Tools and resources).

Marketing Analytics Tools 123

Marketing Analytics Tools Analytics Google Work Management 123

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Content Marketing Strategy Essentials. Tracking, measuring, and managing the data. Click to enlarge.

Lead Scoring 107

Lead Scoring Lead Ranking Enterprise Management Template 107

KoMarketing Associates

MAY 11, 2012

When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). Traditional Marketing Comprehension. Why You Can’t Start With SEO Shortcuts. Technical Site/Web Expertise.

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

Televerde

MARCH 12, 2020

Ever feel like you don’t know who you’re marketing to? Marketers are people pleasers, desperately searching for the perfect campaigns and messaging to woo our potential customers and win new business. Marketing should never be a guessing game. Want to know who exactly is on the other end of that ad campaign? But where to start?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Marketing Analytics Tools Aggregators 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. And as marketers, we know the importance and value of having good – actually, make that great – content. Google Analytics).

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Convert

DECEMBER 6, 2021

A Data Layer is a medium layer between your website and your tag management solution (such as Google Tag Manager or Tealium), where you can store, process, and exchange data. More data in the Data Layer means better marketing. What Is a Data Layer? E-commerce Tracking Data. Can you guess which?

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Tools Marketing Management 52

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Convert

JANUARY 25, 2021

Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site). Defining goals is a fundamental component of any digital analytics attribution plan. How to Choose Goals that Matter to Your Testing.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Clickthrough Click Rate 59

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. What is marketing analytics?

Marketing Attribution 129

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 129

6sense

DECEMBER 9, 2021

Latané immediately discussed the central theme for the conference — Welcome to the RevTech Revolution — and explained that revenue teams are finally recognizing that the old ways of marketing and selling simply don’t work anymore. Moments later, Rahul took the stage and highlighted how most Marketing Pipeline Management happens today.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. You may end up deploying capital on a marketing asset that converts during the test but does not work at scale.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Engagio

JULY 8, 2017

After our Seed round last summer, our team at Astronomer decided to pursue an Account Based Marketing (ABM) strategy. Data engineering, in a nutshell, is the act of accessing, processing, enriching, cleaning and/or otherwise orchestrating data analysis. With 3,500 tools for marketers alone, it was hard to know where to begin.

Account Based Marketing 78

Account Based Marketing ABM Demand Generation Marketing Analytics Tools 78

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market.

Buy 87

Buy Work Management Cost Per Thousand Marketing AI 87

Convert

MARCH 10, 2021

5 Hidden Opportunities with Google Analytics. On your endless quest to improve your CRO, you’ve likely come to rely on Google Analytics as a handy KPI gadget. … It was a lack of proper Google Analytics experiments setup. Why Use Google Analytics? Don’t have Google Analytics set up yet?

Marketing Analytics Tools 94

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 94

Outbrain

JULY 29, 2019

If you’re a marketer, or if you’ve ever dipped your toe in the industry, you would have heard about ‘marketing personas’, ‘customer personas’ or ‘buyer personas’, and how they are vital to the marketing process. What are marketing personas and why do they matter so much? B2C Marketing Personas. Decision maker?

Effectiveness 37

Effectiveness Ad Building Planning Buyer Personas 37