Customer Experience Matrix

MARCH 13, 2018

Again, the big difference here is the sellers in the traditional marketplaces are data aggregators, not private individuals. Development work on the rest of the platform will start after the sale is over, with a live product due this August. Yep, there’s a crypto-token that will be used to give discounts.

Personalization 120

Personalization Ad Exchange Mobile Advertising Loyalty 120

Customer Experience Matrix

JANUARY 31, 2013

But MMA works with aggregate data such as total spend and impressions, with a major emphasis on mass media like television. Those other vendors work primarily with data about individual buyers, which comes largely from digital and direct media.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

MARCH 24, 2015

I haven’t had a chance to assess how well this works in practice, although my default assumption is that a shared central data store will work better than access to distributed data. But here’s the catch: Adobe''s approach only works if all your systems are actually tied into the central system.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

OCTOBER 22, 2013

I believe there''s a hint of the reason in those effectiveness vs. difficulty ratings: most marketers don’t fully deploy marketing automation because they find it too much work compared with the benefit they’d gain. The product segmentation data is aggregated to determine Net Promoter Score at a category level.” on a 0-10 scale.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Ranking 120

Customer Experience Matrix

AUGUST 8, 2015

Intent-based ads on social networks work roughly the same way, although the users are known individuals because they had to sign in. In addition, the data is aggregated by assigning the original Web content to standardized categories. B2B marketers have can work with Bombora , The Big Willow , TechTarget , IDG , and DemandBase.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

AUGUST 22, 2011

The exhibit hall was enticingly crammed with unfamiliar vendors, although I saw enough to identify a few general categories: offer aggregators who bring together products for affiliates to sell; network providers who assemble audiences for affiliates to sell to; and technology providers to support both groups.

Churn Rate 120

Churn Rate Paid Search Agency Ethics Aggregators 120

Customer Experience Matrix

JULY 3, 2007

But it turns out that even the high-level measures need to work from detailed plans. The problem here is that aggregate measures of marketing activity are too broad to correlate meaningfully with aggregate business results. The program results can then be aggregated to show the impact of marketing as a whole.

Planning 120

Planning Marketing Budget Creation Correlation Work Management 120

Customer Experience Matrix

MARCH 5, 2009

In a study as broad-ranging as the Raab Guide, any one of those features will get lost when you aggregate scores into broad categories. In other words, publishing aggregate functionality scores, or any type of simple vendor ranking, would actually do more harm than good. it's not much work at all. So here's what I will do.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

OCTOBER 10, 2009

Specifically, data from several sources can be merged on a common key, filtered, aggregated and processed through complex formulas. This runs the risk of missing some critical requirement that no vendor has yet uncovered, but it saves a ton of work. and measures (numbers which can be aggregated).

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

MAY 23, 2012

Reports should show both program-to-date and weekly or daily results: cumulative data show major errors such as bad program logic, and short-term results capture small problems, such as a missed processing step, that could get lost in a program-to-date aggregate. Opportunities.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

Customer Experience Matrix

APRIL 15, 2015

Unfortunately, I wasn’t able to gather enough technical detail to understand how they work. Those struck me as strategically valuable, helping to secure Marketo’s place at the center of its users’ customer management infrastructure. I’ll try to write about them once that happens.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 11, 2009

My son works as a sports researcher at a cable television network. It's nice work if you can get it. When QlikView introduced its free Personal Edition, he decided to use it at work to track a database of college recruiting prospects. In terms of technology, Microsoft Word and Excel meet most of his needs.

Social Media 120

Social Media Media Cable Terms and Conditions 120

Customer Experience Matrix

MARCH 9, 2015

If you''ve been wondering why companies like Oracle, Acxiom, and Nielsen have been buying big data aggregators, you can stop. This won’t necessarily be the traditional “creative” work such as copywriting and design, which machines already do better than we care to admit. Everything is biddable. Now Martech platforms get to do the same.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

MARCH 27, 2008

At that point I pretty much lost interest because (a) there’s no exotic technology, (b) quite a few vendors offer similar services*, and (c) the real issue with business intelligence is the work required to prepare the data for analysis, which doesn’t change just because the system is hosted.

Demand 120

Demand Business Aggregators Vendors 120

Customer Experience Matrix

APRIL 25, 2013

Many of those products have limited capabilities for working with newer data sources like Web sites and social networks, but the real distinction between them and CDPs is that the older systems are mainly designed to assemble data. In addition to the raw data, the system can store derived values such as aggregations (e.g.,

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

DECEMBER 28, 2010

Remember that I was working with a matrix of 150+ features for each vendor, each scored from 0 to 2 (0=not provided, 1=partly provided, 2=fully provided). Using the same feature groups, I calculated the aggregate weights I had already assigned to the those features for each buyer type.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

FEBRUARY 26, 2012

This and similar seeds have since sprouted into a forest of products that help brand marketers work with dealers, distributors, franchisees, and agents. More important, channel marketing issues have cropped up several times recently in my consulting and are likely to be even more prominent in my work at Left Brain DGA. I’m glad I did.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

FEBRUARY 16, 2007

Speed-trap does this by having users write “nano-programs” that search for patterns, classify sessions, apply labels, group related items, and aggregate results across time periods. This sort of work actually adds value by forcing users to seriously examine their data and analysis methods. There's nothing wrong with that.

Analytics 120

Analytics Aggregators Privacy Rules 120

Customer Experience Matrix

DECEMBER 6, 2007

What’s particularly intriguing is Tenbase achieves this performance without compressing, aggregating or restructuring the input. It also contains a variety of statistical, aggregation and calculation functions. Perhaps I'm easily impressed, but I like that the browser back button actually works.

Work Management 120

Work Management Aggregators Ad Exchange Paid Search Agency 120

Customer Experience Matrix

DECEMBER 27, 2010

I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. What happens is that each factor gets at least one point, giving the category a high aggregate total. Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

FEBRUARY 5, 2012

But aggregate data provides important context for understanding where the industry stands and where it’s headed. What else were vendors working on last year? The VEST survey, covering nearly 200 items per vendor, answers that question in glorious detail. You need to examine the report itself to see answers for individual products.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

APRIL 12, 2009

It boiled to two key points: - most of the work in business intelligence is in assembling the underlying database, even though the term “BI systems” often refers to the query and reporting tools (a.k.a. The answer to that being, PivotLink works largely at the presentation layer. the “presentation layer”). deliberately-paced IT support.

Demand 120

Demand Business Webinar Metrics Aggregators 120

Customer Experience Matrix

SEPTEMBER 17, 2006

The thought is to take literally the mantra that “the value of a business is the value of its customer relationships” by modeling the relationships individually and viewing an aggregate result. This is all central to the Client X Client business concept. But customers have memories, while most widgets do not.

CRM 120

CRM Lead Ranking Terms and Conditions Aggregators 120

Customer Experience Matrix

FEBRUARY 9, 2007

But it probably won’t estimate those customers’ behavior in the following year: will they continue to be retained at a higher rate, revert to the previous rates, or leave faster until aggregate rate returns to normal? Either way, it’s more work for somebody and introduces new subjectivity into the process.

Optimization 120

Optimization Contingency Planning Customer Satisfaction Forecasting 120

Customer Experience Matrix

FEBRUARY 7, 2007

Although using the model for what-if modeling is a topic for another day, simply laying out the relationships among the key performance indicators improves the ability of everyone in the company to understand how the business works. This will change aggregate lifetime value for the business even if behavior within each segment is the same.

Analysis 120

Analysis Comparison Acquisitions Segmentation 120

Customer Experience Matrix

MARCH 20, 2018

These include storing history that may be lost in source systems, using that history to build derived data elements such as trends and aggregates, and formatting the data in ways that optimized for quick access by marketing systems and other customer-focused applications. But pushing data into a persistent database isn’t enough.

Enterprise Management 153

Enterprise Management Work Management Marketing Management Buy 153

Customer Experience Matrix

MARCH 13, 2017

They focused less on game-like immersive experiences than on new types of interfaces, such as gesture- and voice-based, and on remote experiences such as collaborative work. Business relationships need to be worked out between the individual services and the mega-bundles. This is a key enabling technology.

Bundling 120

Bundling Work Management Marketing Management Forecasting 120

Customer Experience Matrix

AUGUST 1, 2018

I’ve never considered either of those CDPs because they clearly do not work with customer-level detail. It reflects the fact that most of Datorama’s clients use it to analyze aggregated marketing data, not to manage customer-level details. There’s no practical way the applications can work without them.

Enterprise Management 120

Enterprise Management Buy Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 16, 2019

But its primary focus on data aggregation and access makes it feel something like a throwback. The system can’t yet prioritize programs to ensure the most important messages are sent first, although Stride is working on it. How did that happen? The tale begins with RelateIQ, an AI startup purchased by Salesforce in 2014.

Ideal Customer Profiles 120

Ideal Customer Profiles Generation Ad Frequency Segmentation 120

Customer Experience Matrix

APRIL 5, 2010

Summary: VisualIQ combines customer-level transactions and contact history with traditional aggregate data to produce better marketing performance measurement. proposes to straddle these worlds by combining aggregate-level models with customer-specific contact history. Broadly speaking, the problem is attacked in two ways.

Advertising Channels 120

Advertising Channels Allocation Aggregators Ad Frequency 120

Customer Experience Matrix

DECEMBER 26, 2014

Identities are hidden in both directions, so the parties can’t easily circumvent the service to work together directly in the future. Users can prioritize leads by combining these elements in a single aggregate score according to user-assigned weights.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JULY 1, 2016

The main function provided by ABM specialists is account-level data aggregation. .* But before they can do that, they need to get their foot in the door by making ABM easier than it would be with clients’ existing tools. This in turn makes possible account-level analytics and orchestration.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 2, 2014

Way back in January, I began working with SAP on a set of worksheets to help marketers assess their customer management systems. So how does this all work? But it certainly provides a starting point for discussions and a base of data to work with. Not bad for free. Thanks, SAP! Well worth a ten minute investment of your time.

Analysis 120

Analysis Advertising Benchmark Tools Work Management 120

Customer Experience Matrix

FEBRUARY 13, 2009

In theory, this would imply that company data is stored once and applied to all the associated individuals, and that the demand generation system could aggregate data by company, use that data to calculate company-level lead scores, and change which company an individual is linked to. But it just doesn’t work that way.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

JUNE 25, 2015

This was how direct mail marketers worked for decades, and often still do: it’s an efficient way to manage dozens or hundreds of cells within a large outbound campaign. This includes both data a company gathers through direct interactions and data aggregated by third parties and offered for sale.

Work Management 120

Work Management Marketing Management Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

FEBRUARY 8, 2007

But it also requires more work as part of the planning process. The work is somewhat reduced by the fact that most projects are really focused on a just a few LTV components. Once you’ve calculated the baseline LTV components for the major segments, it’s tempting to aggregate them into a single figure before proceeding.

Forecasting 120

Forecasting Aggregators Comparison Work Management 120

Customer Experience Matrix

NOVEMBER 27, 2007

Like any product, QlikView works within limits that must be understood to use it appropriately. By contrast, most business intelligence tools must pre-aggregate large data sets to deliver fast response. This lets reports construct aggregates by grouping records according to ad hoc formulas. Let me give an example.

Aggregators 120

Aggregators Act-On Sample Analysis 120