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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

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5 ways to create better buyer personas with social media data

Sprout Social

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. It does NOT mean cookie-cutter buyer persona profiling. ?It

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RIP, Fleets

Biznology

However, the abrupt and very quick axing of Fleets just eight months after its release leads me to raise two bigger industry-wide questions: Why do social media platforms feel they have to copy each other? Why do social media platforms feel they have to copy each other? Hashtags are a great example of true social media innovation.

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Take a stand with your employer brand: Introducing Glassdoor Reviews in Sprout Social

Sprout Social

How does that relate to social media? A close look at your audience shows the worlds of social, recruiting and inbound marketing are intertwined. A prospect sees posts about you on social media, browses through your social media timelines and uses company sites to learn more about you. Unlock your way into more insights.

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10 YouTube tools to help you grow your audience faster

Sprout Social

According to the most recent Sprout Social Index , 51% of consumers plan to increase their activity on the platform this year… But only 35% of brands say they’re going to meet them there. For brands already producing social video, publishing to YouTube is a no-brainer. Social Blade. Translation? Measure Studio.

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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Back then, you might see the occasional business profile. Pick your social channels.

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What Is an API & Why Does It Matter for Social Media?

Sprout Social

How Does an API Relate to Social Media Marketing? The major social media networks all have APIs. Twitter’s API allows you to access certain points of a public profile. As a basic use of the API, you could write a program where you can search for someone’s username and it’ll return the profile page.

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