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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

78% say it directly helps increase sales, and 84% say it’s helped generate leads. The most commonly created video types are social media videos, ads, presentation videos, sales videos, and explainer videos. One hundred eighty-seven million people use Twitter daily. LinkedIn is almost split 50-50 between male and female users.

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Let the Right Marketing Mindset Guide Your Career Development

Pam Didner

In order to do that, you need to have some basic knowledge of various digital marketing topics including SEO, media buying, content creation, social media, e-mail marketing, events, and even sales enablement. You don’t need to be an expert, but you need to have enough knowledge to carry conversations with agencies and team members.

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The Essential Role of B2B Marketing Collateral in Generating B2B Leads and Winning Deals

The Lead Agency

In the highly competitive world of B2B sales, businesses must effectively communicate the value and benefits of their products and services to prospective clients. B2B marketing collateral is a crucial tool in achieving this goal through enabling companies to build trust, nurture relationships, and guide prospects through the sales funnel.

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Interview with Jamil Ahmed

Onalytica B2B

In 2017, I also worked as a Product Manager in the Immunology department, at JANSSEN Pharmaceutical Companies of Johnson & Johnson, coordinating Marketing and Sales, building and executing promotional plans in the local Market and Training the Sales people and maintaining a high level of communication with the Key Opinion Leaders (KOL- Doctors).

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4 ways to advance your agency with your social media strategy

Sprout Social

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Agencies are brands too and need to be treated as such.

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Constructing the Social Bridge Between Sales and Marketing

Oktopost

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. With that comes some fears as to how we might lose the “human touch” in shifting all marketing and sales to digital. .