ClickZ

SEPTEMBER 27, 2019

Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. A recent Forrester survey revealed that only 8% of sales and marketing executives believe their teams are strongly aligned. However, achieving this is a pain point for many companies.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. According to Forrester, 68% of people don’t think brands share interesting content. . how many posts a month or week), and whether your business keeps it in-house or outsources to an agency.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

6sense

DECEMBER 1, 2021

When the above identifiers reveal themselves in the right venues at statistically significant rates, they produce meaningful insights. Regulatory agencies. Financial reporting agencies. Your own website. Your Customer Relationship Management (CRM) system. Your Marketing Automation Platform (MAP). Third-party data collectors.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

Golden Spiral

MARCH 10, 2022

A Statistic to Cite. If you can craft a statistic about how your solution improves your customer’s business or patient’s outcome that sticks in your prospect’s mind, you are bound to be discussed or quoted. My favorite is “concreteness,” the process of comparing your statistics to items, places, or icons your audience knows well.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Walker Sands

AUGUST 8, 2022

to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC. Aim for at least 500 respondents to ensure your data is statistically valid, though this threshold can vary according to your survey goals and population.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

Inbox Insight

DECEMBER 4, 2018

Buying platforms, data providers and publishers formally the preserve of B2C marketers are now responding to this demand, opening up new opportunities for B2B marketers to extend their advertising ecosystem ( Forrester ). ANA/Forrester ). Lack of value chain transparency. In fact, 23. In fact, 23.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America.

Social Media 160

Social Media Media Stats Statistics 160

B2B Marketing Savvy

SEPTEMBER 15, 2009

A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. What have you noticed as your clients or agencies engage in social media discussion? A Smattering of Social Media Maturity Proof Points. San Francisco examiner.com. iStrategyLabs.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Hubspot

AUGUST 20, 2019

Social Media Marketing Statistics/Data 2019. Facebook Statistics. Facebook usage among teens is dropping gradually according to the latest social media statistics. Twitter Statistics. Instagram Statistics. LinkedIn Statistics. YouTube Statistics. 42% of the world's population uses social media.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise. With JaneNation, St.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

MAY 25, 2010

Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

FEBRUARY 10, 2010

link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?)

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Love the slides, worksheet and Forrester tool. Apple = Innovation. Disney = Magic.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). link] [link] Graf-Martin Agency Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

sagefrog

JANUARY 10, 2024

Communicate these objectives with your team, designer, or agency to ensure a unified vision and purpose for the redesign. i] Know Your User – UX Statistics and Insights, Toptal [ii] The Six Steps for Justifying Better UX, Forrester [iii] How Often Should You Redesign Your Website?,

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. You don’t need an advanced degree in statistics to know that when the line goes up, you’re doing something right. We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing?

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Online Marketing Institute

DECEMBER 1, 2010

Holden-Bache is the CEO/Managing Director of Mass Transmit , an Internet Marketing Agency specializing in email marketing, web development and social media marketing. Every day you meet people in real life and. Related posts brought to you by Yet Another Related Posts Plugin. Follow Adam on Twitter @adamholdenbache.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Webbiquity

MARCH 15, 2016

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Draw your own conclusions after checking out the these 16 intriguing business blogging and marketing statistics and facts. 23% say they can’t prove any impact at all.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Great list, looks a lot like the discovery we do prior to content planning.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

SpotMe Blog

AUGUST 4, 2023

We have worked with 200+ event production, event management, and medical communications agencies to help our customers deliver engaging events that have resulted in 10,000,000+ customer relationships. Disclaimer: To get the links to the statistics and insights shared in this article, feel free to reach out to us at marketing@spotme.com.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Marketing Insider Group

FEBRUARY 9, 2021

Let’s say you run a marketing agency. Use Alexa’s free website traffic statistics tool for helpful insights on website quality. Check out research papers by Forrester and Gartner. You can also link similar content together, increasing the number of internal links on your site. Source: Michaletz Zwief. Conduct customer research.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Single Grain

MARCH 9, 2021

Back the claims you make in your content with linked-to statistics and data. Google prefers blogs that are updated and accurate, so check if your content contains outdated statistics or tips and update them with the most recent ones. 5) Audit and Update Existing Content. Auditing your content is an essential part of SEO. TrustRadius.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Contently

FEBRUARY 9, 2017

At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Valasys

MARCH 12, 2019

This statistic was a consequence of a focused study that was conducted by Gartner in August of 2018 where they interviewed 621 marketing leaders spread across North America and the UK. According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 !

Marketing Attribution 49

Marketing Attribution Marketing Automation Services Paid Search Agency Advertising Agencies 49

Convince & Convert

SEPTEMBER 21, 2010

Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. link] Katie Van Domelen Thank you!

Social Media 157

Social Media Media Paid Content Work Management 157

SpotMe Blog

SEPTEMBER 22, 2022

This statistic clearly shows that HCP engagement and needs have drastically changed. Design processes, governance and determine delivery models best suited for your teams (self, agencies, delivery unit). Some studies report an even higher percentage. Think of the billions your company spends on events. Channel affinity.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Webbiquity

JANUARY 10, 2010

Noting some statistics on the explosive growth of online video, David L. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 9, 2012

Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. One key finding: “Forrester analysts believe it’s not only the 1 billion tweets that matter, but rather the 6.2% of online adults creating 80% of the influence from impressions.

Twitter 100

Twitter Tactics Tools Tips 100

Convince & Convert

SEPTEMBER 21, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. It’s a good choice for agencies, too. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. The real advantage of TubeMogul, however, is that you can get comparative statistics.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Hubspot

JUNE 9, 2016

Image Credit: Refuel Agency. Image Credit: Forrester Research. What other Instagram statistics can you add to the list? ( Source ). 7) Instagram and Snapchat are tied for the second-highest used messaging app (behind Facebook Messenger) for millennials at 47%. Tweet this stat! is barely half what it was in 2014. Tweet this stat!

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Webbiquity

DECEMBER 27, 2011

You know the statistics : Facebook is the most popular method for sharing online content. Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. It’s approaching one billion users worldwide. 85% of B2B journalists are on Facebook.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Webbiquity

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. by Green Buzz Agency. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. What will be the “next&# big issues in social media marketing?

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

MAY 3, 2010

B2BMarketingSmarts , April 20, 2010 Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. My 5 favorite B2B marketing numbers. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

OCTOBER 31, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. It’s a good choice for agencies, too. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. The real advantage of TubeMogul, however, is that you can get comparative statistics.

Social Media 40

Social Media Paid Content Tools Media 40