Buzz Marketing for Technology

JANUARY 12, 2010

Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. The lesson to be learned from Mister Splashy Pants is: Crowdsourcing works but only if you let go and are open to the results. Tweet This! Share this on Facebook.

Digg 100

Digg Advertising Agencies Buzz PR 100

Buzz Marketing for Technology

MAY 6, 2010

with a Facebook ad just for her and it worked. This is the kind of innovative techniques marketers and agencies will need to be honing over the next few years. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Tim Kassouf the Director of Marketing at G.1440 Tweet This!

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Webbiquity

JANUARY 4, 2010

Charlie Brown and the Peanuts gang running an ad agency. A Charlie Brown Ad Agency. The Peanuts gang strives dysfunctionally to design an agency holiday greeting card in this clever and outrageous spoof. Contains some off-color language and sexual references, so be careful watching this at work, but it’s very funny.

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Writing on the Web

SEPTEMBER 2, 2010

Blog writing for other clients is time consuming work, since I’ll spend at least an hour to two hours a day reading, preparing, writing, publishing and monitoring each client’s blog. Until I get to know them better, I don’t have good handle on the way they talk. I also optimize it for search engines , and check stats.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Go ahead, works for anything. contention that “You don’t need a PR agency.&# Good advice even if you do use a PR agency. .&# Good advice even if you do use a PR agency. Interactive PR Guides, Tips and Tools. PR and SEO.

PR 100

PR Tools Tips Blogger 100

B2B Marketing Savvy

JULY 27, 2009

The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications. Digg = Cocktail Party (What’s the latest topic, hottest new trends). Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0 Future blog posts will dive deeper into all these.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications. Digg = Cocktail Party (What’s the latest topic, hottest new trends). Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0 Future blog posts will dive deeper into all these.

Social Media 40

Social Media Digg PR Media 40

Webbiquity

NOVEMBER 2, 2010

This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.). Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Your guide to creating an eye-popping agency website by iMedia Connection. How can you make the most of those last few minutes before delivering an online presentation? Share this on del.icio.us.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

APRIL 5, 2010

15 Ways PR Agencies Can Help Companies With Social Media by Dave Fleet. Dave Fleet details tactics the PR firms can use to help their clients succeed in social media, from audience research and policy development to influencer outreach and design/creative work. 10 Reasons Media Relations Will Get Easier in 2010 by Journalistics.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

APRIL 7, 2010

For search marketing consultants and agencies, four basic phases and an example of what a monthly report should consist of to keep the client engaged throughout the relationship. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. X Marks the Spot! Share this on del.icio.us. Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Mostly safe for work. What has 28 links and will make you laugh? This blog post! Social Media.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

MAY 17, 2010

Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. Although the examples come primarily from b2c campaigns, b2b marketers may pick up some useful creative ideas here as well. Share this on del.icio.us.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

MLT Creative

JUNE 30, 2011

But I also feel very empowered by being on the cusp of current events because of social media, and I’m lucky enough to work somewhere that encourages us to use and explore it. Meanwhile, it was a great year for LinkedIn, gaining even wider acceptance – mostly because they’ve been hard at work.

Social Media 40

Social Media Social Marketing B2B Marketing Peer-to-peer 40

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Lots of diverse versions of this. Go join that!

Social Media 100

Social Media Communities Wiki Work Management 100

MLT Creative

MARCH 16, 2011

Use social bookmarking – Using social networking sites such as Digg, Reddit and Delicious, you can submit links to your website or specific products. Keep working at creating inbound links on your B2B website. Good ways to do this include blog posts, white papers, eBooks and profiles. Bounce them in with a comment!

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

readwrite

APRIL 9, 2008

” Just ask Digg or Newsgator and they’ll tell you that there is. You can export your history in APML from Digg, for example, and get personalized watch-lists set up based on those interests inside Newsgator’s FeedDemon. Can Ad Agencies Make Ads That Don’t Suck? That’s pretty cool.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Banner Ads Digg 40

readwrite

JULY 14, 2010

The team worked for 11 hours yesterday to make 87 short videos, that’s just over 7 minutes per video, not accounting for any breaks taken. Old Spice, marketing agency Wieden + Kennedy and actor Isaiah Mustafa are collaborating on the project. Then they woke up this morning and they are still making more videos right now.

Video Marketing 40

Video Marketing Paid Search Agency Digg Advertising Agencies 40

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist. During a meeting on Friday he quipped, “a website is a trap — or should be.”

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

B2B Marketing Savvy

AUGUST 17, 2009

Striking a workable balance while (first) learning (then) gleaning value from Twitter, LinkedIn, Facebook, Digg and Del.ic.ious, et. looms large (and heck, since I’m mostly living/working outside all those “silicon somethings”, I don’t even know what I don’t know…). The Borg had it right… resistance will be futile. **.

RSS 40

RSS Digg Ideal Customer Profiles Paid Search Agency 40

WebMarketCentral

SEPTEMBER 10, 2008

For example, in an SEO forum, telling everyone how great your agency is at SEO is suicide; but displaying your knowledge by offering expert tips on title meta tag creation or non-spammy link building is brilliant. Discussion Forums These are a place to showcase your expertise in a non-promotional way.

Social Media 20

Social Media Wiki Optimization Digg 20

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

WebMarketCentral

APRIL 6, 2009

How can you maximize your results through social bookmarking sites like Digg? How to Level the Playing-field With Digg by Skelliewag How to game Digg to get your content onto the front page, by building and utilizing a grassroots network and selectively targeting power users. Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Convince & Convert

SEPTEMBER 21, 2010

Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Keep at it. That is the value to me of Web 2.0

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Hubspot

DECEMBER 14, 2010

If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business. Facebook, Twitter, LinkedIn, YouTube, Flickr, SlideShare, Vimeo, Digg, StumbleUpon, Reddit, Delicious… seems pretty overwhelming, right? Your social channels are overly self-promotional.

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

Online Marketing Institute

NOVEMBER 7, 2010

We need both…and curation doesn’t work without creation (much like Google trying to save the newspapers because they need great news to survive, but that is for another story). It’s valuable, it works and it’s not going away. Content curation is as important in the content marketing toolbox as is creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. I try to experiment with new tools using my own sites, then apply what I learn to client work. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Single Grain

AUGUST 29, 2023

Work With Us The Parallel Entrepreneur The Parallel Entrepreneur is someone who thrives on managing multiple ventures at once. Kevin Rose founded a company called Digg and then he went over to Google Ventures and then he decided to start the Moonbirds project. Some persistently venture into the agency business, while others diversify.

Paid Search Agency 52

Paid Search Agency Digg Advertising Agencies Ad Agencies 52

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. I think it works everywhere, in real life or in the internet.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

JUNE 30, 2009

Q: You work at a company that supplies electronics assembly equipment. Many people see blogging as an activity that takes precious time away from their "important" work. Do what works for you. Bloggers are concerned that they can not handle the volume of work required. What made you want to start your first blog?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

You may need to engage in some brand anthropology, and have an agency help you find your one thing. link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

NOVEMBER 8, 2010

So much opportunity is out there for smart marketing agencies. We're a small B2B software startup and we focus on testing out new campaigns/tools and are constantly reviewing the metrics to determine what's working. 7 Captivating Works of Crowdsourced Art 7 A/B Testing Resources for Startups. www.web-privacy.edu.tc

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.

Blogger 20

Blogger PR Outreach Practices 20

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. A good example of this approach is 360i , an award-winning digital marketing agency. If you’re a marketing agency, you could do a “Which Mad Men Character Are You?&#

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Here is his take … 1) What do you think is the one most important factor when choosing an agency?

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. It works for our customer segment, with over 120 implementations to-date.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40