The Lead Agency

APRIL 14, 2020

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Given the current circumstances, businesses are naturally focusing their marketing efforts in the digital space.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

MindFire

MARCH 7, 2023

How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients?

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

BOP Design

DECEMBER 10, 2019

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. Your broad goal for marketing may simply be to increase revenue or build brand awareness.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? Goodish Agency. Growth Marketing vs. Growth Hacking.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. “But Customize Links.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

The Lead Agency

NOVEMBER 15, 2017

The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. I hired an agency. Note: I sprinkled in some Google Search ads, too.)

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

MLT Creative

NOVEMBER 7, 2011

Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. LinkedIn regularly informs members of Company Pages changes via email or network update. Assign Admins - LinkedIn wants to know who will administer your company page.

Paid Search Agency 40

Paid Search Agency Linkedin B2B Marketing Companies 40

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. But in recent years it’s become a hot topic for B2B marketers.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

KoMarketing Associates

MAY 15, 2014

While I had aspirations of becoming a world-famous sports writer (far-fetched), I didn’t realize the potential of applying my journalistic skills to B2B marketing until I interviewed for a content role here at KoMarketing, and then the light bulb lit up. Developing a Client Questionnaire. Aggregating Resources.

Process 120

Process B2B Guidelines Paid Search Agency 120

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

MLT Creative

MAY 26, 2010

Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts.

Social Media 40

Social Media Linkedin B2B Marketing Social Marketing 40

B2B Marketing Insights - WE

JUNE 29, 2018

It provides clear insight into your marketing action plans and should be revisited and reviewed frequently. We’re sharing actionable insights that’ll boost your B2B marketing to a whole new level. We like to identify three things that make your business unique in your market. Panabee for name and URL search.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Customer Experience Matrix

JUNE 19, 2015

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Small businesses constantly cite cost as a major roadblock to adoption.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. The answer is internet marketing.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Webbiquity

JUNE 4, 2019

Adam Hempenstall: Before starting Better Proposals, we ran a software design company for five years and before that a digital agency for a decade. Was there going to be a market for this in the future? The one that smacked us in the face early on was “Amazing but I could never send a proposal without our URL in the address bar.”

Marketing Proposals 133

Marketing Proposals Work Management Marketing Management Software 133

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 261

Enterprise Management Marketing Automation Services Work Management Marketing Management 261

Anyword

SEPTEMBER 29, 2021

AI marketing technologies have been around for a long time, but it looks like they are now achieving critical mass. The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028. It’s AI or die! AI Copywriting Tools.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Top Rank Marketing

NOVEMBER 22, 2023

B2B influencer marketing is having a moment. Our 2023 B2B Influencer Marketing Report found that 85% of B2B marketers have influencers in the mix. And not only are more marketers trying out B2B influence, more than ever are seeing success. That’s up from 34% in 2020 and 46% in 2022.

Budget Programs 125

Budget Programs Ideal Customer Profiles B2B Marketing Features 125

NuSpark Consulting

APRIL 28, 2012

I’m a former Media Director at an ad agency. If you’re going to count the time and rates to engage, listen, and monitor social media as part of your ROI calculations, then you’d better start applying that same logic to your paid search agency, your digital agency, your ad agency, internal marketing staff, and any marketing consultants.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Webbiquity

OCTOBER 4, 2022

Here’s an example of one possible (and common) scenario to show how the application of the five whys might play out in digital marketing. There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market. Your company announces that layoffs and budget cuts are likely.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

The Lead Agency

MAY 2, 2023

Since its creation in 2003, LinkedIn marketing has long been emphasised as a driving force behind marketing success for B2B companies. LinkedIn is now the largest online professional network platform with over 900 million members, making it an incredibly powerful platform for B2B lead generation.

Lead Generation 62

Lead Generation Linkedin Lead Ranking Lead Scoring 62

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Marketing Insider Group

MARCH 20, 2023

We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. That means it’s time to start putting your marketing efforts where they matter most. When it comes to generating traffic, you have two main options: paid search and organic search marketing.

Paid Search Agency 268

Paid Search Agency Paid Content Search Marketing Lead Scoring 268

MLT Creative

OCTOBER 27, 2010

As a B2B marketing professional, you realize that targeted and compelling webinars are an excellent marketing technique that can: Allow an introduction to new prospects through meaningful thought leadership. Offer an ideal way to integrate inbound and outbound marketing tactics. Email Marketing. Contact us. /mh.

Webinar Metrics 40

Webinar Metrics Tactics B2B Thought Leadership B2B 40

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Since this was for a B2B. However, show-specific blogs were written and promoted via Twitter and LinkedIn.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

Ledger Bennett

AUGUST 15, 2019

If you haven’t heard of the phenomenon before, it’s called “Zero-click searches” in which a user looks up a specific query in a search engine and locates the information they need without clicking into any third party URL. Make sure your marketing team is considering them all. How do we stay competitive in a zero-click world?

SEO 40

SEO Trends Paid Search Agency Cost per Lead 40

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 70% of B2B search queries are made on smartphones.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. A good example of this approach is 360i , an award-winning digital marketing agency.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

SEPTEMBER 3, 2019

One such SEO tool provider, Netpeak Software, has established itself in the market by starting with simple yet highly capable tools then expanding their functionality. Though relatively new to the market, the company has already built a base of thousands of users around the globe, including some well-known brand-name clients.

Work Management 40

Work Management Marketing Management Software iProspect 40

Adobe Experience Cloud Blog

APRIL 4, 2011

by Maria Pergolino Despite what many marketers would like to believe, the digital marketplace is not quite the place where “if you build it, they will come”. You’ve got to create a savvy mix for B2B marketing success and carefully place your messages where buyers can find them at the right time.

Marketing Prospects 48

Marketing Prospects Lead Ranking Planning Leads 48

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

markempa

NOVEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Whats a lead generation dashboard?

Lead Generation 120

Lead Generation Generation Work Management Leads 120