Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Are you targeting small businesses?

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Go Beyond SEO

APRIL 26, 2023

LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience. As a professional networking platform, LinkedIn has over 740 million users, including business owners, executives, and decision-makers in various industries.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Webbiquity

MARCH 10, 2016

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. Dive into LinkedIn. LinkedIn is a fertile ground for B2B brand-building and lead generation. Not necessarily.

Ad Building 100

Ad Building Brand Identity Branding B2B Thought Leadership 100

Vidyard

JUNE 8, 2020

KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. . Vidyard’s Award-Winning Personalized Video Campaign.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Schubert B2B

APRIL 1, 2019

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. Great content is at the heart of the marketing programs we develop for clients,” says Rich Carango, President of Schubert b2b. “So

Work Management 48

Work Management B2B Marketing Management Paid Search Agency 48

Schubert B2B

APRIL 1, 2019

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. Great content is at the heart of the marketing programs we develop for clients,” says Rich Carango, President of Schubert b2b. “So

Work Management 48

Work Management B2B Marketing Management Paid Search Agency 48

BenchmarkONE

SEPTEMBER 5, 2019

If you’re launching a new business or marketing a new product that doesn’t have strong organic traffic behind it yet, paid advertising can pave the way to your company’s success. . LinkedIn Ads. LinkedIn is for professionals. It has a shorter reach but is great for business networking.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

ActiveDEMAND

JUNE 21, 2016

Why Marketing Agencies Need Enhanced Dashboard Reporting It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded. Marketing greatly impacts the success of a company.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Marketing Report Ad Agencies 40

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Go Beyond SEO

APRIL 26, 2023

LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience. As a professional networking platform, LinkedIn has over 740 million users, including business owners, executives, and decision-makers in various industries.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Altitude Marketing

OCTOBER 23, 2018

Every business-to-business company is different. This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. What percentage of revenue should I spend on marketing?” “How much do companies spend on marketing?”

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? That’s a challenge for many.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Sprout Social

AUGUST 24, 2022

For Gabby Barnes , Social Media Manager at Casual Fridays agency, the best thing about her job is seeing social’s impact on her client’s goals. “As The transferable skills gained in the role lead to many different career paths—including chief marketing officer and social media executive. What do social media managers do?

Social Media 103

Social Media Work Management Marketing Management Clickthrough 103

KEO Marketing

APRIL 6, 2016

A good strategy for small to medium-sized businesses is to optimize their business to business (B2B) marketing to drive in as many prospects from their city as possible. All cities have their own unique characteristics, so for this example we will focus on optimizing B2B marketing in Phoenix Arizona.

B2B Marketing 48

B2B Marketing Optimization Paid Search Agency Planning 48

Directive Agency

OCTOBER 25, 2018

Rapidly growing search marketing agency takes successes overseas with expansion to the UK. Now they will be able to offer their digital marketing services, powered by data-driven analytics and a team of dedicated specialists, to the UK market from their new office in the heart of London. October 25. 949) 214-4024 Ext.

Enterprise Management 75

Enterprise Management Lead Ranking Advertising Agencies Work Management 75

KEO Marketing

MAY 15, 2017

May 16, 2017 – KEO Marketing, Inc announced today that it won five 2017 Stevie Awards from the American Business Awards℠. On June 20, 2017, KEO Marketing will receive their Stevie® Awards at the ABA Awards Gala at the Marriott Marquis Hotel in New York City. About KEO Marketing Inc. PHOENIX, Ariz.,

Paid Search Agency 48

Paid Search Agency Advertising Agencies Design Marketing Websites 48

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

KEO Marketing

OCTOBER 17, 2016

KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on November 15, 2016. Titled “Top 15 Trends in Digital Marketing – What You Need to Know for 2017,” the educational session will be conducted from 11:30 a.m. A business growth and marketing expert, Kloefkorn founded KEO Marketing in 2000.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Planning Trends 48

B2B Marketing Insights - WE

APRIL 27, 2018

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. If you limit your marketing efforts to the strategy ascribed to your environment, then you’re limiting your growth potential. This is what led us to break out of the B2B vs B2C marketing battle.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

nDash

APRIL 13, 2021

The Content Marketing Institute (CMI) was founded by Joe Pulizzi way back in 2007. That was long before “content marketing” became part of every marketer’s lexicon. In fact, CMI’s research indicates that the big buckets of investments for marketers in 2021 will be website enhancements (67%) and content creation (66%).

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Work Management 52

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Circle Studio

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. How do you know if your market is active in social media?

Social Media 130

Social Media Lead Scoring Lead Ranking Work Management 130

KEO Marketing

MAY 27, 2015

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. May 27, 2015 – KEO Marketing Inc. , May 27, 2015 – KEO Marketing Inc. , About KEO Marketing. KEO Marketing Inc., KEO Marketing Inc.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. When it Comes to Video Length, Shorter is Better. In 2018, the average video length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. When it Comes to Video Length, Shorter is Better. In 2018, the average video length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

KEO Marketing

OCTOBER 30, 2015

Business-to-business marketers know that it is critical to tailor their online advertising content and approach to the specific leads there are targeting. Fortunately, that is now easier than ever before, thanks to the wealth of tools and platforms available to marketers today.

Paid Content 48

Paid Content Paid Search Agency Advertising Agencies Planning 48

KEO Marketing

MAY 14, 2015

May 14, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. About KEO Marketing.

Search Marketing 48

Search Marketing Work Management Advertising Agencies Marketing Management 48

Marketing Insider Group

SEPTEMBER 4, 2012

It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Marketing Insider Group

MARCH 21, 2013

In this Future of Marketing series, we have covered topics such as Agile Marketing , Big Data , Customer Experience , Thought Leadership , Culture , Content , and so much more. We also cannot forget the importance of getting back to the basics of marketing. What Do You See As The Biggest Challenge In Marketing?

Paid Search Agency 100

Paid Search Agency B2B Thought Leadership Advertising Agencies Thought Leadership 100

KEO Marketing

JUNE 16, 2015

PHOENIX, June 16, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International. About KEO Marketing. KEO Marketing Inc.,

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

Marketing Budget 302

Marketing Budget B2B Marketing B2B Planning 302