QuanticMind

JUNE 20, 2017

Studies suggest that 65% of your potential customers might start their customer journey on a smartphone, but 61% will continue on a desktop. SEM professionals have a variety of tactics and tools to target and shape their audiences, including Remarketing Lists for Search Ads (RLSA) , Customer Match and retargeting via Google Display Network.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

SocialPilot

FEBRUARY 9, 2024

Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. Bred has also written the book called ‘Advanced Google Adwords’. This official Adword seminar leader has a lot of interesting PPC insights on his Twitter profile.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ViewPoint

JANUARY 26, 2012

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose. Business marketers spend an average of 18.6%

B to B 120

B to B netFactor Media SEM 120

Outgrow

DECEMBER 9, 2020

Case Study: Saatchi & Saatchi created this video commercial for St. Case Study: The Works created this video commercial for the Optus 4G network featuring Usain Bolt. Case Study: Sensing that the market attention was drifting towards Tesla and Uber, Audi called upon 303 MullenLowe to reposition their brand.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

ClearVoice

NOVEMBER 2, 2018

Description: SMX West unites the brightest minds in SEO and SEM. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Great for: SEOs, SEMs, marketing analytics pros. Standard Rates: $1,095 One-Day Pass; $1,795 Standard Pass; $1,995 All-Access Pass.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Webbiquity

JANUARY 10, 2010

What’s the real optimal cost per lead for your SEM program? Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

QuanticMind

NOVEMBER 30, 2018

A recent study by market-research group Nielsen revealed that American adults now spend more than 11 hours per day watching, reading, or simply interacting with media online, up from nine hours and 32 minutes just four years ago. This may be incredibly time-consuming but it’s the foundation of every SEM program. How does it work?

PPC 40

PPC Paid Content SEM Paid Search Agency 40

QuanticMind

JUNE 14, 2017

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.”

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

KoMarketing Associates

DECEMBER 19, 2013

A great study which polled 120 well-known SEO professionals and asked them about search ranking factors. Mike Pickowicz (PPC/SEM Analyst). Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. 168 Case Studies on Generating Traffic from 124 Experts. Check it out!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Hubspot

JUNE 26, 2019

This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. Like ReportingNinja and Octoboard, DashThis allows users to connect PPC and SEM tools to the platform so that all performance data appears on one dashboard. Google Ads Editor. Integrations: Google Ads.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Hubspot

DECEMBER 22, 2020

SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. You need to study the search results closely if you want to master the art of understanding keyword intent. SEM is the exact opposite. They're broad match bidding on terms containing "restaurant.".

PPC 101

PPC Work Management SEO Top of Funnel 101

QuanticMind

OCTOBER 24, 2017

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Google ran an independent study with 140+ advertisers across multiple verticals. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

The Point

OCTOBER 11, 2012

In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency.

Positioning 100

Positioning Paid Search Agency Cost Google 100

Valasys

MARCH 5, 2019

SEM – Leads can be generated easily through Search Engine Marketing when using Google Adwords which is a tool that helps all size companies get leads. When it comes to B2B lead generation, LinkedIn is the leader as it yields 59% of B2B leads, according to the 2017 B2B Content Marketing Benchmarks study. Inbound lead generation.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

QuanticMind

JUNE 23, 2019

Advertisers must constantly be on the lookout for ways to improve Adwords performance if they want to stay ahead of the growing competition. A case study best illustrates the potential for improvement when you use PPC automated bidding technology for bid adjustments. Once the potential data issue is solved, bidding is resumed.

PPC 40

PPC Cost Per Click Optimization Forecasting 40

Smashmouth Marketing

DECEMBER 21, 2008

As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Hubspot

FEBRUARY 9, 2016

A study by Harvard found that a 5% increase in online retention can boost profits by 95 percent! In the past SEM and social media were cheap and effective ways to drive traffic to our ecommerce sites. Adwords CPC’s are on the rise and I don’t see that trend changing! Social media is seeing a similar trend to Adwords.

Allocation 28

Allocation eCommerce Ad Frequency Adwords 28

QuanticMind

AUGUST 31, 2018

You simply need your SEM strategies to be more effective than your competitors. But what if I told you that there is a relatively easy way to get into the minds of your competitors in SEM? What if, in other words, someone handed you the SEM playbook for crushing your competition? I know what you’re thinking right about now.

SEM 40

SEM Paid Content Tactics Cost Per Click 40

Hinge Marketing

MARCH 23, 2015

From marketplace research to brand research, detailed scientific studies will help you make more informed decisions. This is such a key piece of the online marketing puzzle that in our studies, high-growth firms list it as the most effective online marketing technique available to them. The impact of research is clear.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. I am going to set up PPC for three senior living communities, all. I am doing PPC for a franchised company with several locations.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). SEM gets you on the front page for any keywords you bid on, but only in the paid search results.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

WebMarketCentral

DECEMBER 3, 2009

What's the real the optimal cost per lead for your SEM program? Researchers: paid search ads don't get as many clicks as believed by Econsultancy Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

QuanticMind

SEPTEMBER 28, 2016

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget. Featuring: @tedives , @suzyvirtual , @jpinocchio , @bgTheory.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

QuanticMind

MARCH 22, 2017

Day 2 of #SMX West is all about updates on the much-discussed topic of attribution and new AdWords features and experiences. Attribution In AdWords. AdWords Power Tools. pictured: Bart Heideman, Global Product Lead, Conversions for @google ). SMX West 2017, Day 2. Featuring: Bart Heideman and @SeanQuadlin.

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40

Webbiquity

JANUARY 2, 2013

3 SEM Facts. Think AdWords isn’t important? Agencies do SEM better. The largest number of SEO job openings are in New York and San Francisco, with Boston at #5, Austin at #11 and my own Minneapolis at #12. Conductor Blog ). Founder’s Blog ). Marketing Charts ). MarketingProfs ). 3 Video Marketing Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

AUGUST 3, 2015

Specialization: PPC Strategies + Case Studies + News. This PPC blog is the gold standard of case studies, experiments, tips, tricks, and predictions about pay-per-click digital advertising. ” Tim Mayer of Yahoo calls this the “most authoritative source on search.” Twitter Followers: 23,400+. Updates: Daily.

PPC 158

PPC Paid Content Paid Search Agency Advertising Agencies 158

WebMarketCentral

FEBRUARY 4, 2008

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. Online shoppers quick to leave retail sites: study by DMNews Ellen Keohane reports on research supporting the importance of accurate and well-designed site search functionality.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

SEPTEMBER 3, 2009

He explains how social media, to be effective, requires a significant commitment of time and effort. Are Comments the Next Social Layer?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 14, 2008

In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Speak Up Speaking engagements are an excellent source of high-quality leads.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

seo.co

NOVEMBER 8, 2021

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Social Media Examiner. Social Media Today. The Daily Carnage.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

WebMarketCentral

AUGUST 17, 2009

by SEO Book Aaron Wall makes the case for SEO with a brief case study of two similar websites. Fleischner, author of SEO Made Simple: Strategies For Dominating The World's Largest Search Engine to share their best tips and tricks for SEO newbies. Still, even experienced SEOs may find some useful tips here. Is SEO Worth the Cost & Effort?

SEO 20

SEO Best Practices Adwords Copywriting 20

seo.co

MARCH 8, 2020

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Social Media Examiner. Social Media Today. The Daily Carnage.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Brightedge

JANUARY 13, 2020

It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Read a Twitter case study white paper. By Cory Rabazinsky, 2015. Ad Extensions.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. OpenText Corporation debuted the first pay per click ads paving the way for an early form of SEM, but it wasn’t called that yet. SEM versus SEO. Early SEM Evolution.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

Zoominfo

SEPTEMBER 17, 2018

Search Talk Live focuses primarily on SEO and SEM. With a mix of teaching, case studies, and actionable challenges, Darren Rowse will teach you to create compelling content, find readers for your blog, deepen the engagement you have with those readers, and make money through a variety of income streams so that you can sustain your blogging.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252