KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

APRIL 7, 2014

Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Webbiquity

SEPTEMBER 22, 2014

Google recently announced they are offering this service free for their AdWords users. search phrases) the customer used before clicking on your webpage. Higher order value. Luke Rees is a digital marketing executive from London who writes extensively about technology and trends in the search market industry.

Planning 100

Planning Work Management Marketing Management ROI 100

Biznology

APRIL 21, 2014

One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. When you compare the average order value of retail versus the other 3 verticals profiled, it makes sense that they would be spending less.

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

Webbiquity

SEPTEMBER 5, 2017

SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. Strategies take months and often years of commitment in order to yield results. Fast advancements in rankings and increases in traffic are hard to come by. Balancing both long-term and short-term strategies is ideal.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Biznology

MARCH 20, 2018

” How the long tail AdWords approach works for blogger outreach. “When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Choozle

MAY 5, 2021

While there are other search engines, Google dominates the marketing world with Google Ads (formerly known as Google AdWords). By utilizing the millions of organic queries, Google Ads auctions off premium search advertising space based on the most qualified bidder’s keywords. Benefits of search advertising.

Paid Search Agency 52

Paid Search Agency Advertisements Advertising Top of Funnel 52

QuanticMind

DECEMBER 13, 2017

The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and Product Listing Ads (PLAs), enhanced audience targeting tools and more. The biggest paid search trends of 2017 made this an interesting year for paid search professionals, to say the least.

Trends 40

Trends Adwords Budget Programs Top of Funnel 40

KoMarketing Associates

MARCH 5, 2013

What makes it valuable: Users can see what words people are entering into search engines to access their site and which pages/posts are the most popular. Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

QuanticMind

JANUARY 2, 2018

Of course, organic factors (SEO, local search listings and online reviews) are important, but for now, we’ll discuss some paid search engine marketing (SEM) techniques that travel businesses like yours can use to bring more customers to your doorstep. Tight Radius Targeting. miles) from your business’ physical presence.

PPC 40

PPC Paid Search Agency Tactics Adwords 40

QuanticMind

MAY 8, 2019

Poor Adwords budget management can lead to missed performance targets. Problems that Cause Adwords Overspending and Underspending. Here’s how to address some of the biggest problems that cause Adwords overspending or underspending: Setting Your Budget Too Low. Numerous factors can contribute to poor SEM budget spend.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Biznology

DECEMBER 9, 2014

One law firm I know has hired a former newspaper editor in order to go through the thousands pages of ad hoc content that they have pieced together over the last decade and turn it all into content that is as appealing to humans and visitors as it had been in the past to Google spiders and bots. They won’t stear you wrong.

PageRank 80

PageRank SEO Enterprise Management SEM 80

QuanticMind

MAY 30, 2019

Search engine marketing is constantly changing. Adwords went through a major overhaul last year, rebranding as Google Ads in the process. In order to drive clicks and conversions, you need to come up with a unique headline and subheadline that speaks to your target audience. Ad Creative.

PPC 40

PPC Marketing AI Cost Per Click Automation 40

Valasys

MARCH 5, 2019

SEM – Leads can be generated easily through Search Engine Marketing when using Google Adwords which is a tool that helps all size companies get leads. The minute the prospect understands their problem and gets an idea for the different possible solutions, they begin their search for vendors.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

EMagine B2B Blog

JANUARY 28, 2015

Just like Olivia, expert online marketers have a sixth sense. A gut alarm will sound as soon as our eyes hit a poorly designed website, un-optimized content, or an inefficient Adwords account. As online marketing gladiators we use our gut instincts, wear bright white hats and always stay above the fray.

Online Marketing 40

Online Marketing B2B Marketing B2B Eye-Tracking 40

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

EMagine B2B Blog

OCTOBER 22, 2013

You may also consider opening an Adwords account (even if you have no intention of placing ads) as there is some extra visibility on this platform that is not available go Google Analytics. Google Analytics Search Engine Marketing' Don’t just focus on Google.

SEO 40

SEO Marketing Analytics Tools Search Engine Marketing Adwords 40

NuSpark Consulting

APRIL 13, 2012

SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Outbrain

MARCH 19, 2019

Those stats are not just reserved for Search Engine Marketing (SEM). The following 12 PPC professionals – in no particular order – are renowned as masters of the PPC craft, but not just PPC; their talents extend to many other aspects of digital marketing. Follow Elizabeth on Twitter @ebkendo.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

WebMarketCentral

OCTOBER 13, 2008

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. 2 Major Reasons Why You Should Run a Search Query Report Today! What critical intelligence can be gained from PPC analytics?

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

EMagine B2B Blog

MAY 18, 2015

AdWords #StepInsideAdwords Livestream and New Product Rollout. On Tuesday, May 2, 2015, Google held a Livestream event in order to announce some product improvements and new product offerings within AdWords. Our SEO Specialist, Allie Viau, will have more on this report in an upcoming post on the emagine blog. their banners ads.

Google 40

Google Product Adwords Marketing Analytics Tools 40

Hubspot

DECEMBER 22, 2020

For that reason, I would recommend startups prioritize SEO efforts in order to avoid the royal rumble of paid ads with giant companies like Cisco. Let's also examine " sms marketing examples" where Mobile Monkey nails the search intent with this page , and gets rewarded with the organic featured snippet.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hinge Marketing

DECEMBER 3, 2014

The good news is that search engines are much smarter than they used to be and are able to understand the intent of what a user is searching for, without having to use “exact-match” search results. 3) Google Adwords Keyword Planner. You can start by searching for a new keyword of your choice.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Facebook Advertising – will continue to improve and unfortunately get more expensive.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

EMagine B2B Blog

DECEMBER 10, 2018

In recent years, Google’s Knowledge Graph has taken search results in many different directions, however, in the most simplistic of examples, PPC and SEO are represented in the below search for “adwords advice.” SEO stands for Search Engine Optimization. ” What is SEO? Benefits of PPC.

Paid Content 67

Paid Content PPC Organization SEO 67

QuanticMind

MAY 3, 2018

Advertisers who use data science for search engine marketing need to take special care to ensure they’re in compliance. Let’s look at an example for Adwords advertising. If you tag your site to build remarketing lists for search ads (RLSA), then Google’s the data controller, not you.

Advertisements 40

Advertisements Advertising Privacy Policies Marketing AI 40

EMagine B2B Blog

DECEMBER 10, 2018

In recent years, Google’s Knowledge Graph has taken search results in many different directions, however, in the most simplistic of examples, PPC and SEO are represented in the below search for “adwords advice.” SEO stands for Search Engine Optimization. ” What is SEO? Benefits of PPC.

Paid Content 66

Paid Content PPC Organization SEO 66

QuanticMind

OCTOBER 24, 2017

Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. Google Shopping merchants should have largely consistent key performance indicators (KPIs), including cutting CPCs, increasing CVR and increasing average order value (AOV). In-market audiences. Placements.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Hinge Marketing

MARCH 23, 2015

Potential clients search online to find service providers, and they need to be able to find your firm’s website in order for you to have a chance at winning their business. Search engine marketing (SEM), on the other hand, often can be more expensive and harder to target for professional services’ purposes.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

Single Grain

APRIL 14, 2022

If you’re ready to truly maximize the ROI from your Google Ads spend, putting your campaigns in the capable hands of the best AdWords agency in town is a no-brainer. In this post, we'll not only provide you with a curated list of the best AdWords PPC agencies, but we'll tell you how to evaluate them and the benefits of hiring one.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Adwords Paid Content 52

QuanticMind

OCTOBER 30, 2018

The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. Focusing on a wide variety of keywords makes it easier to execute bid adjustments in order to ramp up your PPC strategy and adjust to lead capacity changes within your business. Use call bid adjustments.

SEM 40

SEM Efficiency Cost Per Click Lead Scoring 40

EMagine B2B Blog

MAY 20, 2015

With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. While it was a handy tool for a variety of reasons, some marketers, like those on emagine’s Digital Marketing team, didn’t fully trust the validity of the data provided.

Analytics 40

Analytics Long Tail Marketing Landing Pages Click Rate 40

QuanticMind

DECEMBER 12, 2018

In this blog, we discuss why it’s important to consider a new combination — Google Voice Search and PPC — when developing your pay-per-click ad strategy. And we also provide actionable tips for optimizing your PPC ads for Google Voice Search queries. How To Tell If You’re Wasting Money on Google Ads.

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

Webbiquity

JULY 24, 2012

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. A keyword with a low CTR and a $10.00

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100