ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. They’re doing what a lot of the marketing automation platforms have been doing. It’s a very impressive tool.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. They’re doing what a lot of the marketing automation platforms have been doing. It’s a very impressive tool.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

SalesIntel

NOVEMBER 17, 2022

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. Email Marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Engagio

MAY 16, 2019

From this need arose a new way of thinking, which was followed by a new technology category: marketing automation. We are, once again, charting into new territories in marketing with new questions in search of solutions. We are, once again, charting into new territories in marketing with new questions in search of solutions.

Marketing Automation Services 48

Marketing Automation Services Marketo Lead Ranking Adwords 48

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Market Segmentation And here is worth pausing for a moment.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. The Truth Intent Vendors Don’t Want to Talk About. Problem #3: The In-Market Fallacy. The big promise of intent data vendors is that these companies are “in market.”

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Customer Experience Matrix

MARCH 8, 2011

This could be a real game-changer in the small business marketing automation landscape. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

SmartBug Media

NOVEMBER 3, 2020

Knowing which campaign touches influenced the buying process on an account basis can be tricky because there are usually multiple contacts under the account and opportunity, and they are all being marketed to. UTM Keyword Term = healthcare payroll software. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

chiefmartech

JUNE 20, 2016

If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. But it’s not entirely dissimilar either, in spirit or tactic.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

ClearVoice

NOVEMBER 2, 2018

Of course, the advantage of attending a large conference like the B2B Forum is that many other B2B marketers are also attending and want to connect as much as you do. Great for: B2B marketers, content marketers at all levels, and content marketing vendors. Great for: SEOs, SEMs, marketing analytics pros.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

The Lead Agency

AUGUST 6, 2018

Why Email Marketing? When it comes to business, email is overwhelmingly the platform of choice. Email marketing is also one of the most cost-effective and efficient ways to deliver campaign messaging. The more you test your campaign material, the more effective your email marketing campaigns get. Segment your audiences.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

LeadSloth

AUGUST 11, 2009

To me, this means that we want to be very careful to be clear on the true value proposition delivered by the client’s products and services when we are crafting ad text. E.g. promoting software to developers vs. selling a value-based proposition to C-level executives?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. 3) What one Digital Marketing tactic should a B2B Marketer adopt in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Seed this on Newsvine. Add this to Mister Wong. Share this on FriendFeed.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. What I found was intriguing.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Adobe Experience Cloud Blog

JUNE 30, 2016

If you are using another SEO tool to monitor ranking, choose one and stick with it. Every tool uses a slightly different process to determine your “real” ranking, so stay consistent with one tool to get results you can use. It’s a free tool, with a Premium feature that is priced for enterprise-level organizations.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

seo.co

JANUARY 12, 2022

Marketing automation refers to any tool designed to take some kind of otherwise manual, time-intensive process in your marketing strategy and make it happen automatically. Why Marketing Automation Tools? The value proposition of marketing automation is simple. SAP Sales Cloud.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation CMS Development 98

Adobe Experience Cloud Blog

MAY 24, 2010

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. Google AdWords. Google Analytics.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

LeadSloth

AUGUST 4, 2009

At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on.

Social Media 100

Social Media ROI Media Leads 100

Adobe Experience Cloud Blog

APRIL 11, 2016

This means that when a buyer decides that he wants something, he does the majority of his research via sites like CNET or analyst blogs, reads product reviews and messages peers, and narrows down his consideration to two or three products or services. What are their concerns? Who are the stakeholders involved?

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Automation Services Planning 48

SnapApp

JULY 10, 2018

Here at SnapApp we specialize in developing interactive content designed to help marketers increase leads, to optimize the buyer’s journey, and to generate more awareness and interest around products and services. As a result, our blog content focuses on different ways marketers can optimize content in order to achieve better results.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Adobe Experience Cloud Blog

FEBRUARY 22, 2016

Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category. The marketer may want to trigger an immediate email response based on the prospect’s interest.

Mobile Marketing 48

Mobile Marketing Paid Search Agency Ads Marketing & Strategy 48

SnapApp

JULY 10, 2018

Here at SnapApp we specialize in developing interactive content designed to help marketers increase leads, to optimize the buyer’s journey, and to generate more awareness and interest around products and services. As a result, our blog content focuses on different ways marketers can optimize content in order to achieve better results.

Training 48

Training Demand Demand Generation Agencies Planning 48

NuSpark Consulting

JANUARY 21, 2012

Advanced Google AdWords. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords. A Strategic Guide to Lead Generation using Pay-Per-Click Search Marketing. Think Outside the Inbox: The B2B Marketing Automation Guide. Brad Geddes. Social Media.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

MARCH 27, 2017

Your marketing platform should be able to capture specific campaign successes, interesting moments, and ultimately report on cost per new name, cost per success, and automatically assist your team in distributing the reported revenue value across touchpoints. Rebuilding audiences within new platforms to support cross-channel marketing.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Marketing Management 48

Adobe Experience Cloud Blog

APRIL 7, 2015

Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. Essentially, this data is infused into an ad platform , like Google, Facebook, or Linkedin, which then leverages it to drive relevant audiences to engage with you on your website. Optimizing Ad Spend. Product intent.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Ledger Bennett

MAY 29, 2018

Nurturing known contacts via marketing automation email nurtures, generating MQLs and pushing prospects through the sales pipeline. A critical element of transposing your audience from MAP to media platforms successfully is the size of your audience. When users are on the platform they are usually in a professional mindset.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

Oktopost

DECEMBER 16, 2020

For your funnel to operate efficiently, you need qualified leads that have directly expressed interest in your products and services — and you need them at scale. Digital marketers know that it’s all about using the right lead generation software. Why You Need Lead Generation Software. The solution? Acquire.io

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Automation Services 98

Adobe Experience Cloud Blog

APRIL 8, 2016

You can’t do much without knowing what keywords your target market is using to find solutions to their problems that your company solves. Step inside the shoes of the potential customer of your product or service. One is to use Google AdWords Keyword Planner. This requires a little research. Do several review passes.

SEO 48

SEO Marketing & Strategy Paid Search Agency Marketing Automation Services 48

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. 3 Responses to Email Design Review Gallery Jodi Kaplan says: March 12, 2010 at 5:42 pm I think they got caught up in the design tools and forgot to focus on the basics: readability, usability, and good copywriting. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

OutboundView

FEBRUARY 28, 2019

This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston. The thrust of this playbook is simple: Launching an inbound B2B marketing strategy does not need to be expensive. It does not require tons of money for Google AdWords and PPC.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Terminus

APRIL 27, 2017

She is a marketing advisor to two startups, was a finalist for a #FlipMyFunnel ABMie award , and is a mom to two kids. I was lucky enough to talk with Aditi and learn a few of her account-based marketing secrets and the software she uses to power Panasas’ demand gen engine. Terminus was our first pure-play ABM platform.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

Adobe Experience Cloud Blog

MARCH 17, 2017

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Take it from Marketo Champions, our exceptional customers who are Marketo Certified experts, avid contributors in the social world, and have demonstrated outstanding leadership in the Marketo Community.

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118