Webbiquity

FEBRUARY 7, 2010

Keyword / Key Phrase Development: look at multiple sources—your existing site content, competitors’ websites, industry trade publications, relevant blogs, and the keyword suggestion tool in Google AdWords—to develop your long list of key word and phrases to use in your SEM campaign. Develop your landing pages.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JUNE 17, 2010

Government stuff, on AdWords. No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Two months down the road, the AdWords campaign was in trouble. I had figured as much.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

APRIL 14, 2015

Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume. Google Didn’t Want Us To Use The Keyword Planner This Way. Google+: No.2

Keywords 100

Keywords SEO Research Resources 100

Webbiquity

JANUARY 28, 2013

Derek Edmond presents a categorized list of tools for on-page SEO analysis, keyword research, content generation, social media profile link info, competitive analysis, link diagnosis and other functions, then addresses SEO tools for Asia and takes an in-depth look at Bing Webmaster Tools. 40+ SEO Tools of the Trade by Search Engine Watch.

Keywords 100

Keywords Research SEO Tools 100

Webbiquity

JANUARY 10, 2010

Finding The Optimal Cost-Per-Lead by Search Engine Land. Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. She goes on to provide 15 tips for areas to check and tweak, such as geotargeting settings, keyword groups, negative keywords, ad text, bids, day-parting, landing page design and more.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. What are the best ways to reduce the bounce rate from landing pages? How important are branded terms in paid search? Add this to Mister Wong.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Tweet This! Subscribe to the comments for this post?

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. wasted spend?!

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Webbiquity

SEPTEMBER 9, 2013

That means organic results which used to appear in the middle or lower half of page one in search results are now banished to page two, significantly reducing the likelihood of attracting the click. Until fairly recently, common SEO guidance was to “Create backlinks from (press releases) to…supporting pages on your website.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

JULY 24, 2012

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. A keyword with a low CTR and a $10.00

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Webbiquity

FEBRUARY 18, 2010

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

JANUARY 2, 2013

On average, companies “with 51-100 web pages generate 48% more traffic than companies with 1-50 pages.” Companies with 101-200 web pages generate 2.5x more leads than those with 50 or fewer pages. More landing pages and more blog posts also mean more leads. Think AdWords isn’t important?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

SEPTEMBER 30, 2014

While organic search traffic still drives roughly half of business website traffic, paid search accounts for 10% —and it enables marketers to guarantee first-page presence even for highly competitive search phrases that are difficult to optimize for organically. 7 deadly sins of Google AdWords by iMedia Connection. by WordStream.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Webbiquity

DECEMBER 30, 2013

Which content seemed to make visitors stick—and which pages drove them away? Analyze and optimize your search footprint with the new paid & organic report by Inside AdWords. Which sources sent the most traffic to your site last month? Which converted at the highest rate? What are the trends over time? To PR professionals?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Webbiquity

JANUARY 2, 2014

Search: Not Provided: What Remains, Keyword Data Options, the Future byh Occam’s Razor. ** 5 STARS. It’s a great deal to absorb, but worth reading and bookmarking. Google Webmaster Tools Search Query Data is Accurate (and Valuable) by Search Engine Watch.

Keywords 100

Keywords Landing Pages Digital Marketing Funnels Traffic 100

Webbiquity

MAY 3, 2016

Lets you benchmark your website against any competitors to see how well you are really doing in terms of overall visits, time on site, bounce rate and page views per visit. Sample review: “SimilarWeb is very useful for spying my competitor’s sources of traffic. Pricing: $59 to $299 per month; enterprise pricing available by quote.

Paid Content 100

Paid Content Advertising Benchmark Tools Best Practices 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. B2B Social Media: Why Do Business Professionals Use Social Media? Slideshow) , February 19, 2010. Patsi Krakoff ( @Patsiblogsquad ). Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

MARCH 14, 2012

competitor names or highly competitive search phrases); • control the precise message (their ad) that searchers will see in the search results; • guarantee exp0sure on page 1 of search results when buyers are late in their purchasing process; • specify exactly what page searchers will be linked to; and. First, there is a headline.

Adwords 100

Adwords Paid Content SEM Paid Search Agency 100

Webbiquity

MARCH 27, 2013

Hoping to land that dream job through LinkedIn? 6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider. ” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist. 13 Brands Using LinkedIn Company Page Features the Right Way by HubSpot. .’”. Marketing with LinkedIn.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 23, 2012

There’s no need to wait for brand pages to do business communication on Google+ by Holtz Communication + Technology. ” Google+ Brand Pages. Google+ Pages for Business: What You Need to Know by MediaPost Search Insider. 13 Cool Examples of Google+ Brand Pages by DreamGrow Social Media. .” and Angry Birds.

Google 100

Google Tactics Tips Best Practices 100

Webbiquity

SEPTEMBER 8, 2010

What percentage of web searches stop after page one of the results? According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 26, 2010

How to set up a Facebook fan page that works by Direct Creative Blog. Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. Facebook Marketing Tips and Tactics.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100