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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Google is trying to answer that question, based on keywords for the product or service that meets that needs. And the advertiser with the most competitive bid for that keyword. BUDGET: Keywords or campaigns?

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Pros and Cons of AdWords Upcoming Ad Suggestion Beta

KoMarketing Associates

On September 30th, AdWords will be rolling out a brand new beta to a few advertisers called Ad Suggestion. This shouldn’t be a new concept to AdWords advertisers, as Google has been promoting the idea of 3 ads per ad group, instead of the previous recommendation of 2, for a few months now. Con: Ads Enable Automatically.

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark Consulting

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. So you really have to plan for your keyword strategy.

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What SEOs Can Learn from AdWords - Whiteboard Friday

Moz

Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. So I'm going to talk about four things today that you can learn from AdWords, and really these are easy things to get into in AdWords. You can probably just get in there and look at it yourself, or talk to your AdWords person.

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How to Get More Keyword Metrics for Your Target Keywords

Moz

Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads). I get it — since AdWords would give you the keyword data SEOs cherished, the “controversy” was warranted, in my opinion. The truth is out there. Guess what?

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How Labels works in Google Adwords; benefits of the new feature

NuSpark Consulting

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. This does not replace creating unique ad groups for quality score improvement, but allows cross-over ad group, keyword analysis.

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4 Ways to Measure and Track Brand Awareness

Brandwatch Marketing

In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website. Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy.