KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. Details can include the site where the visitor clicked your ad, the specific ad that was shown, the keyword that caused the ad to appear, and more. This tells you whether the keyword that triggered the ad was broad, phrase, exact, or an advanced match type.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JULY 6, 2016

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. Whenever possible you should make sure that your important keyword phrases are included within the header and description text as well.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

KoMarketing Associates

NOVEMBER 3, 2015

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. To me, this is silly.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

MARCH 22, 2018

Difficulty identifying your best keywords. Challenges in keeping up with new product launches and keyword expansion. Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. Identify the Best Keywords for Niche Markets. Source: [link].

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. LarryKim | LinkedIn. He’s a contributor at CNBC, Inc. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Writing on the Web

JULY 11, 2012

My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. If I were to optimize my web copy for what I believe to be my main keyword phrase, I’d certainly be helping Google know when to serve up my post in search results.

Keywords 100

Keywords Research Adwords Search Marketing 100

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. We had to develop and re-organize my keyword match types and the negatives keywords associated with them.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

MARCH 1, 2018

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). However, I’ve found that the sites with the highest quality traffic tend to utilize their own advertising programs. Image via Marketing Land.

Display 184

Display Advertisements Advertising Adsense 184

LeadSquared

MAY 13, 2013

Whether it is Google Adwords, blogging, content writing, SEO or any other kind of online marketing task , conducting a proper keyword research online is the best way to begin with, and actually be successful at it. Google Adwords Keywords Tool. Adwords is extremely easy to understand and work.

Keywords 52

Keywords Research Cost Per Click Budget Programs 52

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

LeadSquared

MARCH 12, 2013

Getting your business on Google as a part of your online marketing strategy is as important as having a shop at a busy street corner. Paid Search (PPC Marketing through Google Adwords Campaign). Here we shall discuss about the basic steps required to start a PPC (Pay-per-Click) Ad Campaign on Google using Adwords.

Adwords 52

Adwords Cost Per Click Google Campaigns 52

KoMarketing Associates

DECEMBER 13, 2018

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. To be successful, your content must have a purpose – for SEO content, that purpose is to bring more organic traffic to the site. Assign a Keyword Target.

SEO 128

SEO Top of Funnel Tips Lead Ranking 128

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 3) Google Adwords Keyword Planner.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. Most B2B marketers are very familiar with Adwords Scheduling.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. Most B2B marketers are very familiar with Adwords Scheduling.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. What is it you want to achieve? Landing Pages.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Brightedge

APRIL 7, 2020

Customers are increasingly shifting their buying activity towards online options, and brands need to be present for these consumers. In France, Statista has shown that the traffic rates for online supermarkets have increased by 4%, online fashion merchants saw a 6.1% Stay on top of important trends.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. If so refining keyword selection through more selective match types and negative keywords might make sense.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. What is it you want to achieve? Landing Pages.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

KoMarketing Associates

JULY 22, 2016

Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “yoursite.com” referral. Clean-up Bot and Bad Referral Traffic. Block Internal/Partner Traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. What is it you want to achieve? Landing Pages.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

NOVEMBER 20, 2014

Specific keywords as well as ad creative variations will all have individual click-through rates. This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions. When it is draining your marketing budget or daily budget.

CTR 120

CTR Cost Per Click Advertising Agencies Advertisements 120

Tomorrow People

MARCH 19, 2012

For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. Get real intelligence on web traffic.

PPC 120

PPC Cost Per Click Advertising Agencies Paid Search Agency 120

Webbiquity

MAY 6, 2013

You decide which keywords, and how many, you’d like to show up on page one for, including popular phrases for which it may be very difficult to rank organically. You can add and drop keywords on the fly. • How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. . • It’s flexible. by PPC Hero.

PPC 100

PPC Paid Search Agency Adwords Tips 100

Launch Marketing

OCTOBER 10, 2018

However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don’t set up and manage paid search campaigns with best practices in mind. Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper.

Paid Search Agency 69

Paid Search Agency Cost Adwords B2B 69

Outgrow

JANUARY 22, 2020

He has always used Google AdWords and direct mail as his two strategies. In 2003 he created Affiliate Summit on a cruise ship with Missy Ward and today they’re one of the biggest affiliate marketing event companies. Soon he shifted to affiliate marketing in order to avoid customer service. That’s how fast his traffic grew.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

KoMarketing Associates

OCTOBER 20, 2015

Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. It’s Not Just Google AdWords. Yahoo Gemini – Yahoo’s native mobile search platform is continuing to gain market share in the mobile space. Remember Mobile Best Practices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Brandwatch Marketing

FEBRUARY 5, 2019

While many tools target a particular niche, these tools analyze multiple areas of your competitor’s online marketing strategy to give you an overview of their efforts to spot potential avenues for growth. You can input competitors to track, or let Kompyte suggest them based on the keywords you are tracking. Paid Advert Tools.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

Directive Agency

NOVEMBER 2, 2016

The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. As with everything in the online marketing world, it’s all about aligning the right inputs to create the right outputs. Is AdWords worth it?

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Atomic Reach

MARCH 18, 2019

Also, PPC has shown at least 50% more conversions than organic web traffic. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. David Szetela is a speaker an author in the PPC marketing field. He is an expert in AdWords, social advertising, and Bing Ads. He was also a board member at such firms as Rental.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

MARCH 3, 2016

The removal of the sidebar, which has been a staple location since AdWords’ creation, will certainly shake up results for many differently reasons. For advertisers who currently have keywords in the sub-4 th position, it’s time to determine if bidding more for those keywords is worth being at the top. Conclusion.

Paid Search Agency 120

Paid Search Agency Cost Per Click Advertisements Advertising 120

KoMarketing Associates

MARCH 13, 2014

Worldwide, Baidu is the 5th largest destination online, in terms of traffic ranked relative to other sites, based on data from Alexa.com. As such, Baidu presents an attractive opportunity for B2B marketers looking to achieve visibility in the Chinese market. Certificate of Incorporation. Final Thoughts.

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Keyword strategy , particularly for new website components or sections being added. Mobile Marketing. Use of relevant keywords and phrases.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120