article thumbnail

8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #4: Customize Ads with Real-Time Updates.

Adwords 134
article thumbnail

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Specific to Google AdWords : do we opt into the Google Search Partner Network or do we only appear on Google.com. How Much Am I Spending?

Adwords 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Make Your Google AdWords Ads More Impactful Without Spending More

Hubspot

A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost? What is a Google AdWords Ad Extension? This is where ad extensions come in. Call extensions. Location extensions.

Adwords 75
article thumbnail

How to Optimize your Google Adwords Campaign for Lead Gen Success (Webinar Recording and FAQ)

LeadSquared

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. In case you missed it, you can watch the webinar recording here: View the Recording.

Adwords 52
article thumbnail

How to Set Up a Webinar that Generates Leads

LeadSquared

Webinars have been a driving factor for lead generation at LeadSquared. In the last 3 years, we have experimented and tried different things to up our webinar registrations. Last month, 6% of our revenue came in from the leads we’d captured from our webinars. While our webinars do well today, that wasn’t always the case.

article thumbnail

Campaign Attribution Models

InsightSquared

Because consumers will only interact with one or two marketing campaigns before making a purchase, a first-touch or last-touch model works best to gather ROI information. Marketers must keep pushing new campaigns across multiple channels (AdWords, events, webinars, emails, etc.) Recommended Attribution Models for B2C.

article thumbnail

Why should I use webinars in my B2B strategy?

Exo B2B

Social media , email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Have you ever thought of using webinars in your B2B marketing strategy? Read what follows to find out what a webinar is, as well as what its objectives and benefits are, and how to exploit them.