Growing Your B2B Professional Services Firm: Marketing Qualified Leads
Meerkat Marketing
NOVEMBER 17, 2020
Generating leads is always a hot topic at the leadership table for B2B professional service firms when it comes to marketing. there is a constant focus on generating new business. That means that the marketing department is tasked with “generating leads”. . In my mind, leads are a vanity metric. Sales Qualified Leads (SQLs).
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