Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Here are some of our fails, as well as what we’re doing to make our paid media more effective. We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. adwords ppc paid media sem
How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
NOVEMBER 3, 2015
It turns out that if you approach ad creation with an inbound mindset, they can be an extremely effective way to increase leads and customers and enhance your overall inbound marketing campaign. So to enable you with the tools you need to create successful PPC ads using Google AdWords, we've created a comprehensive free guide, How to Use Google AdWords: A Beginner’s Guide to PPC Advertising.
Google AdWords Expanded Text Ads: Best Practices For The New Format
NOVEMBER 23, 2016
Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. It combines keywords (User Behavior Analytics) effectively with an attractive offer (Free Guide) and the target audience (CISO). 2) Utilize the Description to Differentiate Your Product or Service. PPC AdWordsSource.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Ready to take the plunge into Social PPC? Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Twitter. 6. Facebook.
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. Promoting transparency and trustworthiness.
9 Strategies for Improving Lead Quality From B2B PPC Campaigns
JUNE 8, 2016
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. PPC campaigns are an effective way to attract B2B leads. PPC Advertising
Why Your PPC Agency Needs to Focus on the Full Funnel
DECEMBER 6, 2016
Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. Search Engine Marketing continues to evolve and it appears PPC Managers are becoming better and better at managing their accounts in order to get better returns on their client’s ad spend.
The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
Modern B2B Marketing
DECEMBER 22, 2016
Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. We’ve partnered up with Marketo to bring you these five PPC attribution tips so you can start strengthening your PPC campaigns today. Tagging is an effective way to find out the details. . With the question, “Where should you go next?” Closing Thoughts.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? Ways to Leverage Adwords Search Query Reports by PPC Blog. “Image ads (a.k.a.
The Death of Pay Per Click Advertising (PPC)
MARCH 19, 2012
Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” The next step for PPC.
How To Illustrate Popular B2B PPC Performance Metrics
AUGUST 11, 2015
While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. Illustrate how changes in CTR, through effective bid management, improved advertising efficiency through cost per lead and cost per click performance. METRIC 1: CLICKS.
A PPC Optimization Checklist for the B2B Marketer
MARCH 3, 2015
Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed. AdWords Extensions. Keywords & Messaging.
The “Name that Tune” Approach to PPC Campaigns
OCTOBER 26, 2015
Now that I work in PPC, I have a new game show that I’m hoping could catch on. More than a just new game show idea, there are a couple important reasons why it is essential to limit the number of keywords you use in your PPC campaigns. game +shows +PPC. “game shows about PPC” 10. 1. 0. If someone is looking for “game shows about PPC keyword structures”, they will go to the modified broad ad group. The post The “Name that Tune” Approach to PPC Campaigns appeared first on Fathom. Sometimes these contestants could do so with only 2 or 3 notes.
Decision 2012: Should Your B2B Firm Choose SEO or PPC?
SEPTEMBER 25, 2012
In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Pay-Per-Click Advertising (PPC) refers to the practice of buying space on the first page of search engine results. PPC is also known as Paid Search. ” -PPC. ” -PPC. ” -SEO.
PPC for Startup Marketers: An Introductory Guide
FEBRUARY 12, 2014
For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. After all, you need to figure out what you hope to accomplish with your PPC efforts and how they align with your overall business goals.
5 Tips for Maximizing Your Marketing with Google AdWords
APRIL 1, 2014
The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. And for many companies, AdWords definitely IS worth it because it delivers measurable ROI. AdWords PPC
2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
Modern B2B Marketing
DECEMBER 23, 2015
Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. While PPC ads can sometimes feel like the elder statesman of digital advertising, it’s still in its prime and its birthday serves as a good reminder of how much potential there is for all the digital channels that marketers want to master.
5 Key Considerations for Setting Up a Baidu PPC Account
MARCH 13, 2014
Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. Unfortunately, setting up a PPC Advertising initiative through Baidu isn’t as easy as it sounds, especially for those B2B marketers used to Google AdWords and Bing AdCenter; even though the functionality is quite similar, administration is considerably different.
Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
JANUARY 29, 2015
As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. All questions should start with the PPC budget. Example of PPC Lead Funnel.
The Worst PPC Mistakes Beginners Make (and How to Avoid Them)
OCTOBER 9, 2013
I’ve reviewed a lot of Google AdWords accounts at WordStream -- probably thousands -- and I see the same silly mistakes over and over again. If you’re not happy with your PPC results, consider this as a checklist to revamp your account. The number-one reason most businesses fail at AdWords is they don’t sign in enough. The landing page is where you seal the deal in PPC.
The Most Important Changes to Google AdWords in 2013
DECEMBER 27, 2013
Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. I''m assuming you don''t want to make it your job. That''s what I thought. I’ll save you some (well, a lot of) time by cutting through the noise and covering the top-four most impactful changes of 2013. 1) Enhanced Campaigns: Smarter and More Effective Mobile. right?
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. In addition, being able to use targeted keywords allows for your placement ads to be even more effective. When incorporating keywords, this can help you to be a lot more effective that traditional display advertising. Have any tips to add to ours?
How to Use Google Ad Extensions to Boost Visits to Your Retail Store
MAY 19, 2015
” You may find ad extensions effective since you’re giving searchers more reasons to click on your ad. Additionally, because you’re giving more information to searchers, they help improve click-through-rates (CTR) and bring down price-per-click (PPC) costs. These ad extensions can improve visibility by taking up more real estate on the search results page.
8 Times When You Shouldn't Feel Guilty About Using PPC
FEBRUARY 8, 2013
Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. So here are some of those instances in which a little PPC might do your business some good! Bidding on Your Own Branded Terms.
Expand your Offer Strategy to Increase SEM Performance
JANUARY 13, 2017
To stress – this strategy is meaningless without a robust and effective nurture strategy in place. B2B Marketing Campaign Strategy Content marketing Demand Generation Google AdWords Inbound marketing lead generation Lead Nurturing Offer Strategy PPC Advertising search marketing SEM Social PPC b2b paid search b2b search agency paid search Paid Search Agency Paid Search Tips search marketing agency sem best practices SEM offer strategy SEM strategyOtherwise, when buyers finally do start to contact vendors, you may not even be part of the conversation.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign. For a more detailed look at a related topic, download our free white paper on “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook.”.
AdWords Strategy – 5 Steps to Maximizing Conversions
EMagine B2B Blog
SEPTEMBER 13, 2012
Google AdWords is perhaps an uncharted territory for many B2B marketers. With investments that can range from subtle to astronomical, how do you create an effective AdWords strategy to monetize your efforts, and realize your goals? AdWords ROI is conversions and cost/conversion. Online Marketing PPCROI Perhaps the simplest of metrics, but one that counts the most. Getting [.].
Unicorn DNA: What All the Best AdWords Advertisers Have in Common
FEBRUARY 18, 2014
As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. What does it take to be an AdWords unicorn? Most AdWords ads just flat out suck.
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. mere 12% use PPC ads. ( TNW News ). 8. Search remains the cornerstone of digital and content marketing efforts.
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. It becomes a return-on-effort problem.
How to Create PPC Ads People Will Actually Click
AUGUST 2, 2013
So how can Google Adwords, an increasingly saturated market that allows only 3 tiny lines of ad copy, help your site get viable leads? This is one of the things we explore in our latest new ebook about advanced PPC strategies. But when used correctly, and efficiently , PPC ads can be an excellent complement to your inbound marketing strategies. So what’s the catch? Any awards?
How to Run a Last-Minute Holiday Campaign Using PPC
DECEMBER 13, 2012
What Is PPC? PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. How Can PPC Help Me Fast?
11 Expert PPC Guides, Tips and Techniques (and One Rant)
MAY 6, 2013
With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. SEM changes take effect in a matter of minutes. • It’s flexible. Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads?
Benchmark AdWords Campaigns Against PPC Best Practices with WordStream’s New Free Tool
AUGUST 24, 2011
WordStream’s new AdWords Performance Grader helps marketers evaluate how their AdWords campaigns are performing and identify where to make improvements. WordStream’s AdWords Performance Grader is available to use free at: [link]. The Grader examines key campaign features including: Effective use of negative keywords. PPC best practices.
8 Steps to Open a Baidu PPC Account
JANUARY 12, 2017
Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Site loading experience can influence Baidu website verification as well as the results of PPC campaigns. Submit Supporting Documents.
Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?
AUGUST 28, 2013
Recently, Google announced a change in the way Quality Score would be reported within AdWords. The change, which they’re reportedly doing for more transparency, is supposed to tie your reported Quality Score -- the figure between 1 and 10 that you see in AdWords -- more closely with your actual Quality Score -- the figure that gets calculated each time you enter the ad auction.
SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
APRIL 2, 2015
The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. The post SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015) appeared first on Fathom.
Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently. It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. Test more.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
It’s an investment with little transparency into its effects on the bottom line. To answer this question we’ll rely on Johnathan Dane , CEO and founder of PPC agency, KlientBoost. At the most basic level are marketers who use only Google AdWords to measure performance. It’s the infrastructure for effective online advertising. AdWords Only Tactic. Think In Layers.
8 Steps to Open a Baidu PPC Account
JANUARY 12, 2017
Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts. In light of those changes, this post includes a breakdown of the complete procedure, as well as a list of required documents, to open a Baidu PPC account.