Remove blasts
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KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. Baidu PPC Versus Google AdWords: 8 Key Differences. This past year we decided to change that and released two new case studies on SEO-centric content marketing. KoMarketing’s Top 10 Posts of 2017.

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Email Marketing vs. Marketing Automation

eTrigue

Despite the various upsides to email, it is really just a batch and blast tool. Everyone usually gets exactly the same content i– even though their needs and interests may be different. Every visit by prospect, assets downloaded, form fills, webinars attended and AdWords activity is accessible data. Patience is a virtue.

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The Future of Audience Selection: Where AI Can Take Your Campaigns

Adobe Experience Cloud Blog

It’s left many marketers unable to overcome lackluster campaign results and wondering how best to maximize the success of each campaign they run.To better engage individuals with relevant content and personalized interactions , we also need to evolve how we select who receives our outreach in the first place.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Email Blasts / Newsletters. In fact, it’s been found that Facebook posts with images generate 100% more engagement, so when you are announcing big news that needs to stand out from the crowd’s barrage of content they consume online each day, a visual representation is much more likely to get more attention and engagement.

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Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

This is an optional tag and can be skipped if you have connected Adwords and Analytics accounts that have auto-tagging feature turned on. Campaign Content: Optional parameter used for A/B split testing to differentiate your content. You can set the parameter to be the keyword you are paying for.

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3 Awesome Results from Visitor Tracking

Lead Liaison

That great content on your website doesn’t mean much if you don’t know who’s engaging with it. When you use a visitor tracking platform like Lead Liaison’s ProspectVision™ , you’ll be surprised what you can learn about your prospects, your content, and your campaigns. But you know that already. Sales Learns What Visitors Care About.

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Targeting Audiences Not Looking for You; Advertising Options for B2B

NuSpark Consulting

Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. They wish to use content to generate awareness toward audiences not in the purchase mode yet. Relevant content, a professional look, and easy-to-follow navigation are the key elements to an optimal lead-generation website that converts prospects.