KoMarketing Associates

OCTOBER 20, 2015

As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. I am still reviewing this, but looks like a great way to promote custom apps for audiences to download. .

Adwords 100

Adwords Features Google Lead Ranking 100

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Structuring your ad groups like this allows you to tailor both your ad copy and your landing page to best fit the keywords, and makes it easier to detect performance patterns and execute appropriate bid and status adjustments.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

Adobe Experience Cloud Blog

AUGUST 21, 2017

That’s why 63% of all new web visitors bounce instantly according to Kissmetrics and why most landing page conversions are so low. (To To see how your landing page performance stacks up to your closest competitors, see the Unbounce Conversion Benchmark Report.) For a great example, see this landing page by Vidyard.

ROI 134

ROI Lead Ranking Lead Scoring Landing Pages 134

LeadSquared

SEPTEMBER 11, 2014

Our last webinar on “ 5 Landing Page Optimization Tips to Improve Conversion Immediately ” raised a number of interesting questions. Is it necessary to add client information on the landing page or can I add social proof on that page? I’m not saying it would be zero or nil for B2B. Question 1.

Landing Pages 52

Landing Pages Webinar Metrics Conversion Optimization 52

Adobe Experience Cloud Blog

JULY 3, 2017

Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query. App Conversions: Track which clicks turn into app downloads on the Android Play store.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

The Lead Agency

JUNE 5, 2018

When it comes to marketing your B2B business online, your greatest asset is a well-designed website. However, luring audiences to your website is only half the job; the other half is converting the visitors to your page into verified leads. But, these are just some of the things that your B2B website needs.

Top of Funnel 54

Top of Funnel Marketing Websites Lead Scoring Lead Ranking 54

KoMarketing Associates

APRIL 13, 2017

As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Phone Number and Call Extension.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. With B2B video marketing, it’s not about the number of viewers your video gets, but is that video reaching your target prospects. . The statistics are evident; B2B usage is on the rise. B2B Video Marketing Best Practices.

Planning 100

Planning Lead Ranking Lead Scoring Lead Generation 100

NuSpark Consulting

DECEMBER 30, 2012

For B2B firms, lack of staffing and resources is the number one challenge to marketing success as noted on the chart below. . Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Conversion Architecture.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

KoMarketing Associates

SEPTEMBER 25, 2013

For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. However, Google does not block keyword data for paid search advertising (AdWords).

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. It all begins with choosing compelling and relevant B2B tech assets, but it doesn’t stop there. Create a relevant and targeted landing page.

PPC 50

PPC B2B Sales Lead Ranking Lead Scoring 50

QuanticMind

NOVEMBER 9, 2017

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Let’s get started.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Hubspot

AUGUST 13, 2014

Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Below are some of the parts of your landing pages you should still test for yourself.

Landing Pages 28

Landing Pages Practices Clickthrough Best Practices 28

Only B2B

APRIL 1, 2020

Your presentation page must have a pick in structure. If you utilize a paid promoting channels like Google AdWords or Bing, you should ensure that your website conforms to every one of their guidelines. Be that as it may, you can email these individuals personally and send them to your landing page.

Email Marketing 150

Email Marketing Ad Building Privacy Policies Multi-Channel 150

Directive Agency

NOVEMBER 2, 2016

Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous experience like the stigmas suggest. First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Is AdWords worth it? Or is organic B2B SEO a better option? Building a B2B Keyword List.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. It all begins with choosing compelling and relevant B2B tech assets, but it doesn’t stop there. Create a relevant and targeted landing page.

PPC 40

PPC B2B Sales Lead Ranking Lead Scoring 40

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

KoMarketing Associates

JULY 22, 2016

This integration was improved on May 12, 2016 to create a more meaningful data set that ties Organic landing pages, countries, and devices from Google SERP clicks to Conversion and Behavior metrics in GA. Event Tracking allows you to measure actions such as video plays, PDF downloads, button clicks, etc. Define Goals.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? Landing Page and Conversion Optimization.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Ranking Lead Scoring 100

KoMarketing Associates

JULY 19, 2016

The buttons can be downloaded as CSS code or as PNG images that are ready to be implemented directly on the landing page. AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. Button Optimizer. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

The Point

MARCH 16, 2010

Conversion rates, for example, the rate at which clicks convert to leads (and a key metric for B2B campaigns), can be improved significantly by reducing the number of irrelevant clicks. Below is a “starter list” of negative keywords drawn from the terms we most frequently use when we’re designing PPC campaigns for B2B clients.

PPC 100

PPC Keywords Campaigns SEM 100

NuSpark Consulting

MAY 25, 2013

Where analytics and Google Adwords intersect is when monitoring “conversions” in the Adwords platform because you have an option of importing certain goals from analytics into Adwords, so you need to make sure you import only certain goals (conversion goals) to the Adwords platform. . Landing Page.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Webbiquity

FEBRUARY 7, 2010

B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. For localized campaigns, you may want to limit display hours, but set your ranges broadly—few people work 8-5 anymore, and both B2B and B2C prospects may well be searching in the early morning or late evening hours.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. The best way B2B businesses address this issue is with an account-based marketing (ABM) approach. Here are some key areas that B2B businesses need to focus on to achieve this: Aligning Relevant Teams. What is Account-Based Marketing?

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Directive Agency

MAY 17, 2017

It syncs right with your Google Adwords and Google Analytics, and visually represents the data that you choose (you can customize metrics to track as well). Some examples of monthly goals and objectives in the B2B space could include: Increasing the number of Marketing Qualified Leads (MQLs) in your pipeline. Higher Conversion Rate.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

Huptech Web

OCTOBER 21, 2022

The case with PPC ads is that you only pay when people click on the ads that lead to your website or landing page and convert, so you will get a better return on your marketing spend. Creating advertising campaigns and targeting targeted traffic with Adwords is more immediate than SEO since it can be done almost instantly.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

NuSpark Consulting

MAY 13, 2015

. • Drive subscriptions – If a lead has made a purchase or has taken advantage of one of your free offers, whether you were offering a downloadable e-book, a white paper or free access to a webinar in return for filling out a form, then you can try to drive subscriptions via your lead-form thank you page.

Lead Ranking 100

Lead Ranking Lead Scoring Leads Lead 100

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Directive Agency

MARCH 16, 2018

Today, we’re going to talk about B2B advertising insights for your funnel. As B2B marketers and advertisers, we tend to be focused solely on one part of the funnel. B2B Advertising: Top of the Funnel. As B2B marketers, we have a lot of fun thinking about the top of the funnel. B2B Advertising: Bottom of the Funnel.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

NuSpark Consulting

APRIL 13, 2012

SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. Standard Rate and Data.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

The Point

JANUARY 13, 2017

What do we know about prospects who are ready to download a free trial or schedule a demo? The best way to expand your SEM offer strategy, therefore, is to set up separate campaigns with separate and distinct offers, keyword groups, and landing pages: • a demo or trial campaign focused on brand, product, or category keywords. •

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

Walker Sands

JULY 23, 2019

Our latest white paper, From Strategy to Launch: 10 Steps to Drive Results with B2B ABM , shares the five essential tools we recommend to help you deliver the right message to the right target at the right time: LinkedIn – With its 500 million-plus business users, LinkedIn represents a treasure trove of potential buyers for any B2B ABM campaign.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Budget Programs 40

Marketing Insider Group

APRIL 19, 2011

This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. Inbound because of what you say, how you say it, and the value you provide will attract prospects to your website or landing pages. Is a sales person sharing content? Sales people go for the close!

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Each unique conversion should have a unique “thank you” page, so that you can track each specific conversion. PDF downloads.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Hinge Marketing

MARCH 23, 2015

When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 48