Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called  A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. Step 6: If you have one of the Google Analytics plug-ins for WordPress, any page you create will have analytics code automatically. MORE >>

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. How to Write a Killer AdWords Ad by Treating It a Mini Landing Page by Search Engine Journal. Tips for Increasing Your AdWords Quality Score by ClickZ. How Does the AdWords Auction Work? How to Schedule Dayparting on Google AdWords by Search Engine Watch. MORE >>

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Once you have a marketing automation solution in place, there are a host of free or low-cost resources available to provide additional support. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. Google Analytics Annotations allow marketers to flag certain events, such as a sudden spike in traffic. Google Analytics. HootSuite. MORE >>

You can also use advertising like Google Adwords or social media to drive traffic to this resource to increase the leads your website generates. Free tools like Google Analytics are a great start. Analytics Content Design Marketing News & Notes Business websiteHopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around. Talk in these terms instead of a feature list. MORE >>

In one sense, Google’s announcement of its new Adwords Enhanced Campaigns product represents an acknowledgement by the search giant of the convergence of mobile devices, as the sizes and capabilities of laptops, tablets, and smartphones continue to overlap and merge. It also reflects Google’s uncanny ability to evolve at just the right time to stay competitive while annoying advertisers and marketers in the process. The mobile preferred feature is probably more useful for advertisers and marketers working with SMBs than for bigger companies. LOCATION, LOCATION, LOCATION. MORE >>