NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Who are they?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

EMagine B2B Blog

NOVEMBER 17, 2014

Google Tag Manager Is A Tag Management System That Was Developed With The Marketing Person In Mind. With Google Tag Manager, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

Parse.ly

JULY 1, 2022

When it comes to analytics, usership is the only metric that matters. Features used, not applications downloaded. 1 concern cited by marketing operations personnel across all categories). Just installing Google Analytics doesn’t get the job done. Google Analytics is by far the most popular analytics tool used.

Analytics 59

Analytics Marketing Analytics Tools Case Studies Training 59

Hubspot

OCTOBER 31, 2019

Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. Here are some tools with reporting features invaluable to today’s marketers. Best Data Reporting Tools. Disclosure: I’ve invested in Calendar).

Marketing Analytics Tools 76

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 76

NuSpark Consulting

JULY 15, 2012

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

NuSpark Consulting

JULY 15, 2012

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

Hubspot

JULY 12, 2019

What's the one thing more overwhelming than the volume of your analytics data? I'm willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site's data, metrics, and insights without leaving your WordPress dashboard.

Analytics 76

Analytics Marketing Analytics Tools Best Practices Stats 76

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google Analytics Release Notes.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

BenchmarkONE

MARCH 12, 2020

Digital marketing can be a dizzying world sometimes. Not to mention the constant need to refine your marketing strategies and adjust your advertising buys. Sometimes, even with the data presented from your advertising and marketing automation platforms, it’s a difficult question to answer. Google Attribution. Statcounter.

Marketing Attribution 74

Marketing Attribution Small Business Marketing Marketing Automation Services Budget Programs 74

Biznology

NOVEMBER 25, 2019

Bottom line: your amazing app is only the easiest 20% of the equation, the other 80% is marketing, advertising, and community-engagement—which really should include app store optimization (ASO). What I like the most about it is that it offers some of the best features available amongst the most popular ASO services. At least for me.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Convert

DECEMBER 16, 2020

Regardless of your marketing budget, when it comes to reaching your audience, what counts is how good you are at making decisions. But to make the best possible choices for your next marketing campaign, you’ll need accurate data and insight to base your decisions off. Build a Solid Content Marketing Strategy.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

TrustRadius Marketing

DECEMBER 20, 2018

A website collects vital customer information that can be used for marketing and selling purposes. To collect customer data and to function at full capacity, websites use tags. Tags are designed to perform specific functions, such as conversion rate tracking, ad-serving, and remarketing. How Does Tag Management Work.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

TrustRadius Marketing

DECEMBER 20, 2018

A website collects vital customer information that can be used for marketing and selling purposes. To collect customer data and to function at full capacity, websites use tags. Tags are designed to perform specific functions, such as conversion rate tracking, ad-serving, and remarketing. How Does Tag Management Work.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

BenchmarkONE

OCTOBER 22, 2019

Google may be the one to impress when it comes to your SEO, but the search engine mega-giant doesn’t expect you to go it alone. There are a wide range of Google tools optimized to help you optimize, and plenty of the best ones offer basic features for free. . Google Keyword Planner. Google Optimize. Google Forms.

Marketing Analytics Tools 45

Marketing Analytics Tools SEO Google Tools 45

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. HubSpot Marketing. Image Source. Ahrefs is one of my favorite SEO tools.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Navigate the Channel

OCTOBER 4, 2023

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. It is a classic example of an outdated marketing tactic, with pressure and confusion being pushed on a small business owner. If you globally have a 2.5%

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. So what are UTM strings anyway?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Webbiquity

JANUARY 10, 2010

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

Adwords 100

Adwords Tips PPC Tactics 100

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

ClearVoice

JANUARY 8, 2024

.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow. User behaviors evolve — and so do marketing goals. Technologies come and go.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Unbounce

FEBRUARY 23, 2022

So when you’re in the market for a new book or pair of shoes, instead of clicking on a plain old text link to Amazon or eBay, you’ll see a product listing ad at the top of your search results. The ads feature an image of the product and pertinent information, such as price and product description. Pretty nifty, huh?

Ads 115

Ads Optimization Product Mobile Advertising 115

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Your AdWords campaigns may not immediately deliver optimal results.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Convert

APRIL 19, 2021

In particular, if your PPC is Google Ads. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. Google Ads traffic is poised for conversions. Google Ads has purportedly leveled the playing field for advertisers with smaller budgets. How does it manage this? Here’s why.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

Unbounce

JULY 11, 2018

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. AdWords is no more. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right?

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Your AdWords campaigns may not immediately deliver optimal results.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. Google My Business. You know, where 3.5

Google 78

Google Adsense Tools Doubleclick 78

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Your AdWords campaigns may not immediately deliver optimal results.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60