Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Your AdWords campaigns may not immediately deliver optimal results.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Customer Experience Matrix

FEBRUARY 7, 2016

Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. Nearly all the vendors use what I've labeled an "algorithmic" approach, meaning they perform some sort of statistical analysis to estimate the attributed values.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Your AdWords campaigns may not immediately deliver optimal results.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. After all, there are over 8,000 marketing solutions available to utilize (and growing). Best B2B Marketing Tools. Yes, you read that correctly.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Your AdWords campaigns may not immediately deliver optimal results.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Content Standard

OCTOBER 2, 2020

By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. But what is good ROI for marketing campaigns? But if your business gets less than a dollar back for every dollar invested in marketing? What is good ROI for marketing?

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

Huptech Web

JANUARY 11, 2024

Shopify Analytics, Google Analytics, SEMrush, SimilarWeb Bounce Rate The percentage of visitors who leave the site after viewing only one page without any engagement (Total one-page visits / Total entries to the site) x 100. Shopify Analytics, Google Analytics, Adobe Analytics.

Work Management 52

Work Management Lead Scoring Lead Ranking Marketing Management 52

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Lead Liaison

OCTOBER 21, 2016

Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. But that’s the extent of what Google can provide. Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. Why It’s Valuable.

Lead Liaison 48

Lead Liaison Adwords Lead Ranking Marketing Automation Services 48

Valasys

MAY 5, 2020

Defining and measuring the top SEO KPIs for your business is of utmost importance, as they can be used by the marketing team to measure the websites’ organic search results, including the analysis of the top-performing pages, top-performing keywords and areas of your websites that can be optimized for searches.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

BenchmarkONE

NOVEMBER 15, 2018

No one can deny that HubSpot is a great CRM and marketing solution for larger firms looking to have all of their tools in one place. So before committing to a long-term contract with HubSpot, here are a few marketing software alternatives to help you build a more affordable and more effective marketing stack than HubSpot’s. .

Enterprise Management 82

Enterprise Management Work Management Marketing Automation Services Marketing Management 82

KoMarketing Associates

MAY 24, 2016

I like to use the following: Google Analytics. Google Search Console. Google Trends. CRM / Email Database. Google Analytics . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. Where do you find this data? Moz Content. Give it to them! Department.

Content 126

Content Marketing Analytics Tools Impressions Keywords 126

Directive Agency

AUGUST 18, 2017

Here are 11 indispensable B2B marketing tools that instantly make an impact where it matters most: Conversions. You can run a competitive analysis to quickly benchmark what’s already working on an industry, reverse engineering their approach. You can also select any Google algorithm and uncover how it changed a website in the past.

Budget Programs 45

Budget Programs Tools Campaigns Marketing Analytics Tools 45

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The Benefits of Utilizing Marketing Automation Tools.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The Benefits of Utilizing Marketing Automation Tools.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Hubspot

AUGUST 17, 2017

Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client. He or she embarks on this mind-numbing journey by logging into every digital marketing service you use, copying the key data points, and entering them into your clunky marketing KPI spreadsheet.

Work Management 68

Work Management Marketing Management Process Automation 68

Biznology

JUNE 14, 2016

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior. An explicit no.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Hubspot

DECEMBER 10, 2014

2014 is winding down, and you may have extra money left in your marketing budget. Here are 30 ideas for spending leftover funds in your marketing budget. If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. 21) Do a sales analysis.

Marketing Budget 28

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 28

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. People Every Growth Driven B2B Marketing Team Needs. Person 1: VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

SnapApp

MARCH 16, 2017

It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? What Is a Marketing Technology Stack? that marketers use to efficiently and effectively execute marketing activities, across a numbers of channels.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

accelerate agency

APRIL 26, 2021

The world of marketing is no exception, with more and more companies taking advantage of the expansion in technology to create campaigns, drive web traffic , and measure success. With an ever-growing number of digital channels to manage, marketers rely on digital marketing tools to improve productivity and gain an edge over the competition.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Directive Agency

APRIL 12, 2017

Data science is on every B2B marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how to sell potential customers on their products and services. Without data science, B2B marketers are just spinning their wheels trying to get customers through the sales funnel.

B2B Marketing 40

B2B Marketing Digital Asset Management B2B Work Management 40

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

QuanticMind

JUNE 6, 2019

Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. Because the big data it generates enables very accurate statistical analysis and computation. Bold claim?

Paid Search Agency 40

Paid Search Agency Optimization Work Management SEM 40