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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Related posts: Content’s Evil Twin: Advertorial. I can never quite make up my mind. FORBES certainly has a voice. What do you think?

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Related posts: Content’s Evil Twin: Advertorial. I can never quite make up my mind. FORBES certainly has a voice. What do you think?

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Only B2B - Untitled Article

Only B2B

Marketing is all about trying new channels and seeing what works best for your business. As a business, I am always looking to improve my website. The famous Wall Street advertorial used storytelling and sold $2 billion worth of subscriptions and ran from 1975-2003. First impression is the last impression.

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Rethinking the Role of “Advertisers”

B2B Memes

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication.

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Rethinking the Role of “Advertisers”

B2B Memes

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication.

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Earned media influencer outreach is alive and well

Biznology

Bloggers actually went out of their way to compliment us: “I am super impressed by your media site – honestly, I think it’s one of the best I’ve ever seen, which will make my job easy!” Including videos, photos, and logos. ” — Shelley from My Journey to Fit. Safety first!

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Welcome To The Age Of Ad Blocking

Marketing Insider Group

And it’s a big threat to publishers around the world who are reliant on those ad impressions to sell banners and sponsorships. So how are businesses responding to this ad-block headache? One example of native advertising is advertorials found on BuzzFeed or Forbes sponsored by brands. Help Me Get Rid Of Ads. �.