Choozle

DECEMBER 3, 2019

Hannah Middleton, Content Manager at Choozle: To kick things off, let’s start with a random, yet telling question: If you had to watch one TV show over and over again for the rest of time, what would it be? HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly?

Tagging 56

Tagging Paid Search Agency Ads Ad Exchange 56

Convert

NOVEMBER 18, 2020

With recent stay-at-home COVID-19 guidelines, millions of consumers are turning to the internet, mobile applications, or streaming devices to access content and make purchases. Google announced the new Consent Mode to help bridge the gap between advertising and privacy. Using Consent Mode with Google Ads. EXAMPLE.

Tagging 66

Tagging Marketing Analytics Tools Privacy Work Management 66

SmartBrief - Marketing

SEPTEMBER 18, 2023

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

KoMarketing Associates

MARCH 6, 2018

Programmatic advertising continues to grow in popularity among B2B marketers, and recent research has shown that they are investing more in this area. What do you think led to the dramatic increase in the investment in programmatic advertising this year? to the latest in big data and data management.

Advertisements 175

Advertisements Advertising B2B Marketing Work Management 175

QuanticMind

MAY 25, 2023

From major layoffs at Disney , to Don Lemon’s exit from CNN and Tucker Carlson’s exit from Fox , to NBCU’s loss of its CEO and its Chairman of Global Advertising and Partnerships (who’s gone on to become Twitter’s new CEO) shortly before the upfronts, many linear and streaming giants are experiencing some major upheaval.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Liveintent

APRIL 28, 2021

To stake their claim, health and wellness brands must be strategic in their advertising and marketing approach, which will only become increasingly challenging with the deprecation of the third-party cookie – unless, of course, health and wellness brands know where to look. Can I advertise on those? Let’s take a closer look.

Advertisements 118

Advertisements Advertising Personalization Mobile Advertising 118

Brandpoint

MARCH 3, 2022

There have been plenty of people speaking out asking companies to halt their advertising and terminate their sponsorships, but many businesses have decided to stick it out, including Airbnb, resulting in backlash on social media. Companies were slower to start advertising this year, much slower than in past games.

Advertisements 127

Advertisements Advertising Paid Search Agency Ethics 127

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Why use branded content?

Brand Identity 62

Brand Identity Branding PR Distribution 62

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Create Your Video Content. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Stevens & Tate

OCTOBER 12, 2023

As many businesses have realized, visual content engages leads much more effectively than written content. It’s no wonder why social platforms that focus on visual content are growing in popularity. If you’re not leveraging Instagram to advertise your brand, then you need to begin doing so.

Cost Per Click 52

Cost Per Click Cost Advertisements Advertising 52

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. TikTok advertising is rapidly evolving as the platform grows.

Advertising Agencies 140

Advertising Agencies Paid Search Agency Advertisements Advertising 140

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. Focus and Direction : Setting clear objectives provides your content marketing efforts with focus and direction.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. What is personalisation in display advertising? Different types of personalisation in display advertising. The definition of personalisation in digital advertising.

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

BenchmarkONE

OCTOBER 26, 2018

So, your marketing automation software has tagging capabilities, and now you’re flying down your list of contacts, handing out tags like candy at a parade. While frivolous tagging is insanely easy to do (and, we’ll admit, sounds like a bit of fun) this approach can cause big problems down the line. Plan your tags in advance.

Marketing Automation Services 71

Marketing Automation Services Tagging Marketing Automation Automation 71

Choozle

NOVEMBER 13, 2020

Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly-engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising is quickly growing in adoption.

Advertisements 89

Advertisements Advertising Cost Per Thousand CPM 89

DemandBase

MARCH 30, 2020

Want to know how it applies to your ABM-informed advertising campaigns? B2B advertising is no different. By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees. Does anyone remember the story of the pin factory?

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Hubspot

MARCH 15, 2019

To consider what a title tag is, and why it matters for SEO, let's start with an example. A title, then, enables users to see what a web page's content is about -- and, equally importantly, tells search engines how it should rank the page. A website title, or title tag, is an HTML element that specifies the content of a web page.

Tagging 76

Tagging SEO Marketing Websites FAQ 76

Choozle

JULY 29, 2021

The ascension of digital programmatic advertising has created a rapid expansion of what marketers are expected to be proficient in. From tag management to data management to reporting results, the list goes on. The important thing is to get valuable content out of your head and document it where others can find it.

Training 91

Training Advertising Agencies Wiki Advertisements 91

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. However, by no means should all content marketers seek to emulate them.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Top Rank Marketing

OCTOBER 30, 2023

A high bounce rate could indicate that your content isn’t meeting visitors’ expectations. Ranking higher on the SERP increases the likelihood of your content being clicked and visited. This includes optimizing content, headings, meta tags, and URLs. The relevance and quality of your content drives it.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

BOP Design

NOVEMBER 14, 2017

As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. Hence the introduction of Google Tag Manager. First, what is Google Tag Manager?

Marketing Analytics Tools 51

Marketing Analytics Tools Tagging Work Management Marketing Management 51

Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In this article, we explain and define what you need to know regarding programmatic advertising through the following chapters: The definition of programmatic advertising.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. Run your experiments in that order, and don’t stop until you have a clear picture of how paid social advertising impacts pipeline and revenue. Maybe paid social advertising is dead (at least for your business).

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Liveintent

MAY 12, 2021

New York, NY – (May 13, 2021) – LiveIntent , the people-based marketing platform that reaches 200 million logged-in people each month via its 2,500 brands and publisher partners, today announced the launch of LiveIntent Native Ad Blueprints , the first scaled native email advertising solution for publishers.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Advertising Channels 71

Contently

JUNE 21, 2016

But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. There’s really no way to know if this is branded content. In fact, some advertisers hire BuzzFeed just for its paid Facebook distribution prowess.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. Here go five steps to optimizing your content strategy at YouTube. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Bannerflow

NOVEMBER 15, 2018

Yet, like every advertising channel it is undergoing disruption. Out-of-home advertising offers a brand safe environment, with unparalleled viewability. DOOH enhances digital advertising. But why is DOOH so important to advertisers? Programmatic is rapidly entering the world of out-of-home advertising.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

ClearVoice

JUNE 24, 2022

A native ad combines the visibility benefits of paid advertising and the user experience of organic posts. It’s a win-win-win for the advertiser, publisher, and user. What is native advertising? Essentially, native advertising is paid content that looks organic. Native advertising vs. sponsored content.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

Martech

NOVEMBER 21, 2023

With content constantly changing and evolving, planning for a DAM system to track and store all your content reliably seems futile,” said John Horodyski, managing director for digital consultancy Salt Flats, in a session at The MarTech Conference. Assets can also be tagged by color or other visual attributes. Get MarTech!

Digital Asset Management 86

Digital Asset Management Work Management Marketing Management Tagging 86

Martech Advisor

FEBRUARY 21, 2020

The decline of third-party cookies has been common knowledge for publishers, agencies, AdTech companies, and advertisers for many years now. As the leader in the web browser market , Chrome’s decision to stop supporting third-party cookies will have a huge impact on how display and native advertising campaigns are run and measured.

Display 91

Display Advertising Agencies Advertisements Advertising 91

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll. . Types of Video Ads.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Choozle

DECEMBER 16, 2020

Today, the most common form of digital advertising is a hybrid of open exchange and private marketplaces. Let’s dig into what is private marketplace advertising and why you should use it. Jump to: What is private marketplace advertising? How is it different from open marketplace advertising? billion and $15.97

Cost Per Thousand 52

Cost Per Thousand Advertisements Advertising CPM 52

Top Rank Marketing

DECEMBER 15, 2023

MarketingProfs New Study Reveals Clear Writing Tips for B2B Marketers [Report] When is comes to B2B writing, 73 percent of B2B health care professionals said that they were more likely to consider a purchase when supporting content was in more of a plain language format, while just 44 percent said they would do so based on more complex traditional (..)

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Martech

APRIL 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Paid Content 84

Paid Content Campaigns Allocation Marketing AI 84

Outgrow

MAY 14, 2020

Top 15 Advertising Agencies in Europe. The internet world is head over heels in love with advertising leading to some truly innovative advertising campaigns. This blog will take you through some of the top advertising agencies in Europe that are the creators of these amazing ads. Mediaplus Group. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. What is personalisation in display advertising? Different types of personalisation in display advertising. The definition of personalisation in digital advertising.

Display 52

Display Marketing Analytics Tools Advertisements Advertising 52