Digilant

JUNE 27, 2019

Exposure to targeted advertising is the norm on the social media platforms that kids, teenagers, and young adults use every day. Popular platforms such as Instagram, Snapchat, and Twitter structure their user experience around personalization. What Does This Mean for Advertisers? So, What Exactly is TikTok? .

Advertisements 51

Advertisements Advertising Banner Ads Demographics 51

Bionic

OCTOBER 9, 2019

Bionic today unveiled Bionic Data Studio – a new advertising analytics tool that enables you to visualize your advertising effectiveness with beautiful dashboards and stunning reports. Its goal is to make it easy to understand the value of your advertising and to make smarter media buying decisions.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Paid Search Agency 40

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2019

Exposure to targeted advertising is the norm on the social media platforms that kids, teenagers, and young adults use every day. Popular platforms such as Instagram, Snapchat, and Twitter structure their user experience around personalization. What Does This Mean for Advertisers? So, What Exactly is TikTok? .

Advertisements 40

Advertisements Advertising Banner Ads Demographics 40

Digilant

JUNE 27, 2019

Exposure to targeted advertising is the norm on the social media platforms that kids, teenagers, and young adults use every day. Popular platforms such as Instagram, Snapchat, and Twitter structure their user experience around personalization. What Does This Mean for Advertisers? So, What Exactly is TikTok? .

Advertisements 40

Advertisements Advertising Banner Ads Demographics 40

Digilant

JUNE 27, 2019

Exposure to targeted advertising is the norm on the social media platforms that kids, teenagers, and young adults use every day. Popular platforms such as Instagram, Snapchat, and Twitter structure their user experience around personalization. What Does This Mean for Advertisers? So, What Exactly is TikTok? .

Advertisements 40

Advertisements Advertising Banner Ads Demographics 40

illumin

DECEMBER 8, 2023

That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. What is self-serve programmatic advertising? This method of advertising is great for smaller teams and budget-conscious organizations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Digital B2B Marketing

OCTOBER 2, 2012

You need to identify opportunities to target your audience and almost no one else, otherwise you are just advertising to everyone! Possibilities could include: LinkedIn profile-targeted advertising. Target advertising to individual contacts, like those in your CRM database. CRM retargeting. Company targeting.

Advertisements 100

Advertisements Advertising DemandBase CRM 100

NuSpark Consulting

SEPTEMBER 9, 2012

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Here’s a link to our display advertising services.

Display 100

Display Advertisements Advertising Lead Ranking 100

Content Standard

FEBRUARY 9, 2017

As a digital marketing aficionado, you’re used to rocking your social media plan. But your Twitter marketing strategy? Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. Why Brands Are Rethinking Twitter. percent of its overall traffic from Twitter.

Twitter 40

Twitter Marketing & Strategy Marketing Strategy Allocation 40

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. If you’re advertising on Meta, don’t just settle for traditional ad placements.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

SpotMe Blog

MAY 11, 2023

Services – You’ll want a company with an experienced team who can handle a range of tasks such as marketing, creative design, and digital media planning. This could be anything from pharma product launches and medical education events to congresses or satellite symposia.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Hubspot

FEBRUARY 5, 2020

Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I've seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. And, of Twitter's users, 44% of them are adults , ages 18-24.

Paid Social Agency 97

Paid Social Agency Social Media Media Budget Programs 97

QuanticMind

JULY 7, 2023

Read on for details and insights to help inform your media planning today! The 2023 Holiday Advertising Opportunity US retail sales slowed last year (thanks, inflation and high interest rates!) Get more in-depth, channel-specific holiday advertising tips right here! Advertise it! Spooky, right? Have an app?

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Martech Advisor

JANUARY 6, 2020

Advantages of Using Social Media for Real Estate Marketing. 6 Best Practices for Real Estate Social Media Marketing in 2020. What Is Real Estate Social Media Marketing? Real estate social media marketing is the process of using social media channels by realtors to promote and advertise their brands as well as properties.

Social Media 110

Social Media Social Marketing Practices Media 110

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

KoMarketing Associates

JANUARY 22, 2019

These can include anything from large industry events that increased impressions, to webinars you hosted that were promoted via paid advertising. Are they covering industry events or participating in Twitter chats? Integrate your social media plan with the rest of your digital marketing efforts. The list goes on.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

Martech Advisor

FEBRUARY 17, 2020

The rapid growth we’ve seen in the OTT space means that video will play a significant role in marketing media plans, with marketers using the precision of digital to reach consumers on connected TVs and personal devices at scale. Share with us on Twitter, LinkedIn, or Facebook ; we’re always listening!

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

NuSpark Consulting

JUNE 8, 2013

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!)

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Digital B2B Marketing

JUNE 14, 2011

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Biznology

MAY 1, 2018

Social Media Monitoring. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Planning and Calendaring.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Convince & Convert

JANUARY 26, 2016

Why less can mean more when it comes to Facebook advertising with video. How having a social media plan extends beyond the computer and means more than maintaining active accounts online. Why social marketing doesn’t mean just social media. Lindsay Listanski on Twitter: @LListanski. Gen Blue Social Squad.

Training 113

Training Video Marketing Skype Effectiveness 113

KoMarketing Associates

SEPTEMBER 18, 2012

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. The audience on Twitter wants information faster. Earned Media Is Not Free Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

NuSpark Consulting

JUNE 1, 2018

Your media plan should not only target prospects based on their market segments, but also across the devices they use. Social media: It’s a misconception that this is purely for top-of-funnel usage. How to Develop Effective Mid-Funnel Materials.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

B2B Marketing Traction

JUNE 14, 2013

A lot of people think of social media as kids stuff – easy – anyone can do it. They just jump right in and do it! So, before you jump into social marketing, take a moment. Understand the medium. Set your strategy.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

Digilant

FEBRUARY 4, 2021

Digital advertising faces emerging channels on what seems like a constant cycle. As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . Larger teams that grow and evolve with the digital advertising landscape.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Digilant

FEBRUARY 4, 2021

Digital advertising faces emerging channels on what seems like a constant cycle. As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . Larger teams that grow and evolve with the digital advertising landscape.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

NuSpark Consulting

MARCH 30, 2016

I have three other ways to target trade show audiences with advertising that may be worth testing. Geofencing is a unique mobile advertising tactic where you can target prospects at locations of interest via mobile ads and mobile apps. Twitter Hashtag Promoted Tweets. Geofencing.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Digital B2B Marketing

MAY 7, 2012

Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. Does your social media plan have the time it needs to be successful? Or is your plan a pilot without a real commitment that will last over time? This takes old-fashioned calendar time.

Budget Programs 100

Budget Programs Social Media Curation Case Study 100

Hubspot

OCTOBER 4, 2019

There are 7 million advertisers on Facebook. The potential reach of advertising for Facebook is 1.9 For example, if you have a video of your company’s weekly Waffle Wednesday event, post that instead of the link to your blog post, which you can save for Twitter Cards. Source: Facebook , 2019). Source: Statista , 2019).

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Marketing Insider Group

MARCH 24, 2011

If you aren’t convinced, check out this AdAge article that recently asked whether the lack of digital marketing skills would result in search geeks taking over advertising. The next biggest mistake marketers make is in media selection. Let me know what you think in the comments below or on Twitter , LinkedIn , or Facebook.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Buyer Personas 100

Marketing Insider Group

MARCH 24, 2011

If you aren’t convinced, check out this AdAge article that recently asked whether the lack of digital marketing skills would result in search geeks taking over advertising. The next biggest mistake marketers make is in media selection. Let me know what you think in the comments below or on Twitter , LinkedIn , or Facebook.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Buyer Personas 100

Ambal's Amusings

MAY 5, 2010

Blog Modern B2B Marketing Twitter jonmiller2. Over the last 10 years, marketing investments have moved from brand advertising to highly measurable direct methods. Sample Social Media Plan for B2B companies. " Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Jon Miller.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Schubert B2B

OCTOBER 31, 2017

No matter how much advertising we bombard people with, one thing holds true — people trust people over companies, and UGC leverages that. That is a huge statistic that social media plays a part in. They really like your products, they want to share that and it could impact their followers more than any advertisement.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

No matter how much advertising we bombard people with, one thing holds true — people trust people over companies, and UGC leverages that. That is a huge statistic that social media plays a part in. They really like your products, they want to share that and it could impact their followers more than any advertisement.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54