Martech

FEBRUARY 28, 2022

NBCUniversal is partnering with blended in-game advertising platform Anzu.io to provide access to in-game inventory across mobile devices, PCs, streaming services and consoles. A sporting event, for instance, requires arena billboards and advertisements on the virtual teletron. Get the daily newsletter digital marketers rely on.

Advertising Agencies 81

Advertising Agencies Ads Mobile Advertising Buzz 81

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Consumers are more mobile dependent. What has prompted this change? What does this mean in plain old English?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

QuanticMind

JULY 27, 2023

But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. But how will AI—be it generative or otherwise—affect marketing and media buying? That’s just science. Now, how will AI shape the future of the industry?

Marketing AI 52

Marketing AI Paid Content Advertising Agencies Advertisements 52

Buzz Marketing for Technology

FEBRUARY 23, 2010

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Related posts: Why is Google Scared and What it means for B2B Marketing!

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. Now we want to move into the content.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising Digg 100

Kaon

AUGUST 22, 2018

With all of the buzz around this “leap” in AR technology, we have one question. While Magic Leap’s headset looks like a promising start, it seems pretty far away from being a viable platform for enterprise sales and marketing applications. Advertisements. What is the use case for our enterprise-level clients?

Mobile Advertising 133

Mobile Advertising Buzz Custom Publishing Mobile Marketing 133

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Leverage the Power of Email Marketing Have you thought of how email marketing can fuel your overall inbound strategy?

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

ClickZ

JANUARY 8, 2021

As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media. AR-enabled smartphones and wearable devices open up incredible opportunities for marketers. As AR comes of age it presents a wealth of opportunities for marketers that go far beyond face filters on social media.

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

Digilant

JULY 10, 2022

This is great news for companies with omnichannel marketing strategies designed to follow individuals as they move through their daily routines. But too many marketers have focused their omnichannel strategies entirely on the online world. What about physical advertising ? DOOH Advertising, Explained. Doing DOOH Well.

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

Hubspot

APRIL 21, 2020

So it makes sense if you're considering creating a mobile app for your own company. But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. How to Launch a Mobile App. Do Market Research. So — what does this mean for you?

Paid Content 97

Paid Content Mobile Advertising Budget Programs Mobile Marketing 97

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Outbrain

JANUARY 21, 2020

Traditional wisdom may tell you that the slowest advertising period of the year occurs between January and mid-February, as post-Christmas signals the beginning of a sales hangover. While tradition may dictate you wait it out, some of the most important advertising happens during this time. But don’t knock hangovers.

Advertisements 46

Advertisements Advertising Top of Funnel Classified Ads 46

Content4Demand

FEBRUARY 16, 2021

As marketers look to take their strategies further, one area that can deliver big results includes the most effective advocates for your company: your customers. When you successfully incorporate their experiences and voices into your strategy, your marketing efforts will go further. Why Advocacy Marketing Matters. Get creative.

Paid Search Agency 115

Paid Search Agency Marketing & Strategy Marketing Strategy B2B Marketing 115

Buzz Marketing for Technology

FEBRUARY 18, 2015

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

Mobile Advertising 100

Mobile Advertising Mobile Marketing Marketing & Strategy Inbound Marketing 100

Sprout Social

MARCH 15, 2021

Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

Paid Content 124

Paid Content Twitter Trends Mobile Advertising 124

readwrite

APRIL 25, 2018

Looking back at the transformation from radio to television, from the internet to mobile, from dot-coms to social media — and now from TV to OTT services — there’s clear evidence that industry evolution can prove to be exactly what a brand needs to take it to the next level. Unlimited access to the Hulu streaming library is $7.99

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Martech

AUGUST 25, 2021

This is referred to as identity resolution, and it’s at the heart of what advertisers and marketers need to get right to deliver on their brand promise. Google’s eventual exit has created quite the buzz about a world without third-party cookies. Apple and others are already out of that business. Back to the path….

Brand Identity 98

Brand Identity Branding Domain Mobile Advertising 98

Outbrain

DECEMBER 1, 2022

That’s why local businesses should never skimp on their local advertising strategy. But before we look at 5 ways to enhance local advertising, let’s take a look at what it is. What is Local Advertising? Local advertising is a marketing strategy that targets audiences close to your business location.

Advertisements 26

Advertisements Advertising Marketing & Strategy Word of Mouth 26

Lake One

JULY 20, 2023

Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Here we share some of what we learned and offer tips on how to use HubSpot’s capabilities to improve trade show marketing for manufacturers.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Content Standard

OCTOBER 1, 2014

Mobile video viewing is growing faster than ever. The slew of devices to choose from, faster networks, and more bandwidth have all led users to flock to mobile to consume video, a trend that signals new challenges for video content marketing. What’s more, online video seems to have more of a buzz factor than prime-time TV.

Mobile Marketing 40

Mobile Marketing Video Marketing Content Marketing Planning 40

Buzz Marketing for Technology

AUGUST 25, 2010

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform.

Mobile Advertising 100

Mobile Advertising Branding Brand Identity Digg 100

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. What is localized social marketing? This may include social media marketing, review sites, social advertising, and other two-way engagement channels.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 102

SMS Marketing & Strategy Marketing Strategy Planning 102

DotDigital

OCTOBER 11, 2021

We’ve all had that moment – you hear your phone buzz and think it’s that all-important message you’ve been waiting for – not quite. That’s the power of SMS marketing. Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it.

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

Sprout Social

FEBRUARY 17, 2020

A huge part of social media advertising is making sure you’re targeting the right audience. Understanding how Pinterest ad targeting works is key to creating great ads that generate the most buzz, awareness, traffic and conversions for your buck. Why use Pinterest advertising. App install. Conversions.

Ads 121

Ads Top of Funnel Keywords Advertising Funnels 121

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. Social Media Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Here are the 10 most inspiring digital marketing stories of 2016. They focused on both desktop and mobile users.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

ClickZ

APRIL 16, 2020

30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. This plan is a section of the business plan and it covers business operations that were not outlined in the marketing and sales plans. on their digital identity.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Buzz Marketing for Technology

APRIL 4, 2013

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. While interesting, however, this is not what I am talking about. Whether you call it Web 3.0

Mobile Advertising 100

Mobile Advertising Psychographics Mobile Marketing Broadcasting 100

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Work With Us The Power of Mobile Marketing With 5.48 Mobile spending has increased to $143 billion with a whopping 20% increase YoY.

Mobile Advertising 52

Mobile Advertising Paid Content Advertisements Advertising 52

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

illumin

JUNE 7, 2019

New research from Hornet.com and Kantar Consulting shows that this market is currently the fastest-growing market right now, and is only expected to grow. Here are just a few things marketers can focus on: Think Big. Looking back on past Pride month marketing efforts, many brands went out on a ledge.

Peer-to-peer 56

Peer-to-peer Ad Building Advertising Agencies Mobile Advertising 56

Martech

DECEMBER 28, 2021

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers who pay attention to these data signals will gain a competitive edge. “By

Top of Funnel 136

Top of Funnel Paid Search Agency Digital Marketing Funnels Marketing Budget 136

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Marketing Insider Group

NOVEMBER 19, 2014

.’ Some of the runner-ups were contactless, (relating to mobile phones and payments) and slacktivism, ( supporting a worthy cause with little or no effort such as signing an e-petition ) , and budtender , (the person who dispenses marijuana at a dispensary.). We all know Content Marketing is hot. Native advertising.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers.

Buy 87

Buy Work Management Cost Per Thousand Marketing AI 87