Webbiquity

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded?

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Online Marketing Institute

FEBRUARY 22, 2011

We are always trying to stay on top of the B2B trends in the marketing industry. What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. In what seems a matter of months, social network marketing has become the rage.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

MLT Creative

FEBRUARY 2, 2012

I wrote my original article as I was just beginning to dive into social media and inbound marketing with optimistic expectations. In business, as in football, we can’t wait to win. Photo Credit: Total Pro Sports Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

B2B Marketing 40

B2B Marketing B to B Advertising Agencies Planning 40

MLT Creative

JANUARY 10, 2012

There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. Here are five ideas that will improve the results of your remarketing-marketing: 1. What new and different ways can you test and improve your B2B marketing? Think about it.

B2B Marketing 40

B2B Marketing B to B Planning Advertising Agencies 40

MLT Creative

NOVEMBER 16, 2010

If you’re like me, you’re a bald, 30 something, B2B marketer. If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. Let me break it down for you. How is that possible?

Social Media 40

Social Media Allocation ROI B to B 40

MLT Creative

JULY 30, 2010

It’s not because there’s a question of whether or not inbound marketing works (Luckily, we have results to share that make that a low hurdle), but because inbound encompasses social media, which in a lot of cases is still met with raised eyebrows. What have been your biggest inbound marketing challenges?

Inbound Marketing 40

Inbound Marketing Advertising Agencies B to B B2B Marketing 40

MLT Creative

SEPTEMBER 22, 2011

As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified. This was the picture HubSpot CEO and Co-Founder Brian Halligan painted during his “Inbound Marketing 2.0”

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

MLT Creative

JANUARY 18, 2012

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners. To be successful in social media, it helps to be human.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

JANUARY 30, 2012

QR codes are still somewhat on the fringe, but with smartphone numbers constantly on the rise, there are still some great opportunities to add them to your B2B marketing mix. To make your QR code a successful part of your B2B marketing campaign, keep in mind the device they are using and the customer interaction.

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

SEPTEMBER 24, 2010

As a creative director and co-founder of Velocity , a B2B marketing agency in the UK, he’s a kindred spirit and someone I proudly follow (and retweet). I was very honored to be asked, because Velocity is known for having created one of the best B2B eBooks ever, “ The B2B Content Marketing Workbook.”

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

MLT Creative

OCTOBER 20, 2010

I recently wrote a guest post for The Social CMO , “ B2B marketing without creative has no punch ,” which included a list I thought I’d share on this blog as well. This is the best time ever to be in marketing, but it’s no time to stand still. Marketers are in the storytelling business.

Creativity 40

Creativity B2B Marketing Advertising Agencies B to B 40

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan.

Social Media 40

Social Media B to B Media Advertising Agencies 40

MLT Creative

JULY 11, 2011

This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.

Guerilla Marketing 40

Guerilla Marketing B2B Marketing Advertising Agencies Planning 40

MLT Creative

AUGUST 9, 2011

I am one of three partners at the B2B marketing agency, MLT Creative. One of our best ideas a few years ago was to quit making excuses for focusing so much on our clients’ marketing needs that we neglected our own. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

OCTOBER 28, 2010

” With so many worthy contenders, the marketing professionals who will be judging these awards have a big challenge ahead of them. I’m nominating and voting for many of the B2B marketing “braniacs & maniacs” I follow, and I think it’s a great way to say, “Thanks for the helpful tweets.".

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

SEPTEMBER 2, 2011

Earlier this summer, our B2B marketing agency had the honor of hosting Michael Gass – one of the world’s leading experts on new business – as a speaker for an event at our east Atlanta campus. 5) Keep up with all client deadlines and agency new business development efforts. Day 30 arrived and I failed.

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

MLT Creative

MARCH 7, 2011

Our clients were looking for a way to extend their messaging within printed media, or just to be on the cutting edge of marketing to their customers. Glenn Taylor is a partner and senior creative director of Atlanta-based B2B marketing firm MLT Creative. Download content from our B2B Marketing Idea Series:

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

APRIL 8, 2011

For several years in a row, we have received the award for “Best B2B Integrated Marketing Campaign,” and this year we also took home top honors for “Best Event Marketing Campaign – Under $100K.” Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

MLT Creative

AUGUST 16, 2011

adventure land of digital printing that would illuminate any marketing professional’s imagination. I know many printers are having to rethink their business model to survive. And as much as social media marketing is over-hyped, printing is too often overlooked.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

MLT Creative

AUGUST 2, 2011

I have been in the advertising and marketing business for decades now, and I believe it's my understanding of the creative process, strategy, human nature and selling that has helped me succeed. In advertising and marketing, and certainly in sales, sometimes all it takes is a great suggestion.

B to B 40

B to B B2B Advertising Agencies B2B Sales 40

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own. Wednesday, Oct.

Social Media 40

Social Media Advertising Agencies Media B to B 40

MLT Creative

SEPTEMBER 8, 2011

I n late July I began a month-long mission to increase my contribution to our agency’s content marketing efforts. ” I set multiple goals for myself with and was determinted to achieve measurable marketing results. Goal: Keep up with all paying work, do our best at it and win some new business too. Actual: Fail.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

MLT Creative

JULY 9, 2010

Both of these tools make the book a must-read and a continued resource for any marketer’s library. Glenn Taylor is a partner and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

Buzz 40

Buzz Brand Identity Branding B to B 40

MLT Creative

OCTOBER 14, 2011

In How to Be a Guest Blogger Any Editor Will Love , Michele Linn, shares her experiences as the editor of Content Marketing Institute blog. Guest blogs by MLT Creative staff: The Content Marketing Fail, aka “the Twinkie Effect” - Billy Mitchell for The Social CMO. The LinkedIn Company Profile: Is your B2B in the top 1%?

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

MLT Creative

MARCH 1, 2012

If you’re reading this, there’s a good chance you’re also in B2B marketing. Until recently, I was possibly the least automated B2B marketing professional on Twitter. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

Twitter 40

Twitter Advertising Agencies Process B to B 40

MLT Creative

AUGUST 9, 2010

Some creative types work best alone, but in advertising and marketing, most creatives thrive on collaboration. At our B2B marketing firm, MLT Creative, the motto is "We make ideas work." Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

Creativity 40

Creativity Advertising Agencies B to B B2B 40

MLT Creative

OCTOBER 21, 2011

Most marketers, especially those in B2B, understand the importance of customer relationship management. CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

MLT Creative

AUGUST 1, 2011

Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. If your business is a turtle, remember Aesop’s fable and don’t count yourself out of the race. Late to get started.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

MLT Creative

APRIL 17, 2012

And it may get worse before it gets better depending on how well you have your website (and URL) positioned at the center of your marketing efforts. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. This problem extends into social media as well.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

MLT Creative

FEBRUARY 14, 2011

Later it occurred to me that, in B2B marketing and new business, there may be some parallels here worth noting. Lose the fear in a new business meeting. When going into a new business meeting, even a veteran presenter still gets “butterflies. photo credit: www.fishingfury.com. photo credit: www.fishingfury.com.

B to B 40

B to B B2B Advertising Agencies Business 40

MLT Creative

APRIL 25, 2011

B2B firms often make marketing decisions based on field experience gained over the years. Not just as numbers and demographics alone, but as partners who can help you fine-tune your B2B marketing efforts. Are you involving your customers in your marketing efforts? Download content from our B2B Marketing Idea Series:

B2B 40

B2B B to B Advertising Agencies Focus Group 40

MLT Creative

FEBRUARY 25, 2011

If you’re still reading this, the main message of my story is that Twitter is a powerful tool to connect and engage with people in almost every endeavor – both in your business and your life. Glenn Taylor is a partner and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

B to B 40

B to B Advertising Agencies Creativity Twitter 40

MLT Creative

MAY 25, 2010

By that, I mean lackluster results or bad outcomes originating from CRM strategies that lacked sufficient customer input, resulting in lack of interest, lost repeat business and/or a damaged reputation. is the director of account services and a partner of Atlanta-based B2B marketing firm MLT Creative. What can be done? Craig Lindberg.

CRM 40

CRM Advertising Agencies B to B BtoB 40