Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 134

Marketing Analytics Tools Social Media Top of Funnel Analytics 134

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

SalesGrape

NOVEMBER 3, 2023

Understanding the Power of Social Media Lead Generation: Unleashing the Potential In today’s digital age, social media has become an integral part of our lives. Social media lead generation refers to the process of attracting and converting potential customers through strategic marketing efforts on these platforms.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Brandpoint

FEBRUARY 22, 2022

Figuring out where your brand fits in the world of social media presents a challenge for many businesses. Some fail to understand the value of investing in social; others just don’t know how to use it or where to start. What are your top techniques for getting brands to stand out from the noise on social media?

Social Media 127

Social Media Media Youtube Communities 127

Hubspot

MAY 7, 2020

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. The world is numb to generic social media broadcasts. The world is numb to generic social media broadcasts. Continue Investing in Your Audience (Your Best Content Consultant).

Social Media 97

Social Media Hubspot Trends Media 97

Brandpoint

MAY 5, 2023

Social media has become an integral part of our lives and businesses alike. In the past, manufacturing companies may have viewed social media as irrelevant to their industry. It’s time to embrace social media and take your marketing efforts to the next level! However, that is no longer the case.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media 138

Social Media Statistics Video Marketing Social Marketing 138

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

Mailmunch

APRIL 20, 2021

Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. Email marketing and social media marketing both have the potential to increase brand loyalty, enhance customer experience and elevate engagement. Then why is there a need for social media marketing?

Social Media 86

Social Media Email Marketing Social Marketing Media 86

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures.

Social Media 52

Social Media Advertisements Advertising Media 52

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures.

Social Media 52

Social Media Advertisements Advertising Media 52

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Marketing Insider Group

MAY 1, 2023

84% of video marketers think video has helped with lead generation Source: Wyzowl Posting brand videos on social media is a great way to reach new audience members, and ultimately land new customers. Over 60% of marketers consider video to be very/extremely important to their marketing strategy Image Source: Biteable 7.

Statistics 306

Statistics Video Marketing High Quality Lead Stats 306

Sprout Social

MAY 8, 2017

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 Spending without data to back you up will not work in the long term. Spending without data to back you up will not work in the long term. How to Set Social Media Goals.

Social Media 105

Social Media Media Lock-In Ideal Customer Profiles 105

KoMarketing Associates

FEBRUARY 7, 2018

Facebook continues to be a popular platform among marketers, but how big is its return on investment? To better understand its overall impact on marketing strategies, Buffer and Social Media Week recently conducted the “State of Social 2018.” Facebook and Paid Social Marketing.

Facebook 249

Facebook Video Marketing Social Media Content 249

Martech Advisor

DECEMBER 13, 2019

In this article Shane Barker of Shane Barker Consulting, talks about how marketers can leverage artificial intelligence to enhance social media marketing. When social media first came out, it was fairly straightforward to navigate and keep up with changing trends. Fake influencers are all over social media.

Social Media 80

Social Media Social Marketing Optimization Campaigns 80

Navigate the Channel

NOVEMBER 17, 2023

The brilliance of digital signage is that the upfront cost is going to be the biggest hurdle but after that, you will spend minimal money on making sure it stays bright and visible for months and years to come. FAQs What is digital advertising, and how can it benefit my business? How can social media marketing benefit my business?

Tactics 123

Tactics Planning FAQ Marketing & Strategy 123

Bluetext

MARCH 24, 2023

With the amount of time the average person spends on their phones, particularly scrolling social media, the use case for popular apps is ever-expanding. It is no surprise that many organizations are turning to social media for a multitude of reasons: to attract new business, employees, and consumers and grow brand awareness.

Social Media 26

Social Media Marketing Budget Webinar Metrics Media 26

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Paid Content 93

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 93

Top Rank Marketing

SEPTEMBER 15, 2023

percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results. percent expansion, as spending on influencer-sponsored social media content in the U.S. percent expansion, as spending on influencer-sponsored social media content in the U.S.

Marketing AI 110

Marketing AI B2B Marketing B2B Marketing Management 110

Marketing Insider Group

JUNE 13, 2023

For that reason, your cost for different leads has differing returns on investment. Simply divide your advertising and marketing expenses by the number of leads and you have your figure. You’ll want to compare your cost per lead for all of your marketing against that of particular campaigns to determine ROI.

Cost per Lead 226

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 226

Salesforce Marketing Cloud

JANUARY 12, 2024

Take a look at your return on investment Conduct an audit of all your current marketing activities to inform where you’re currently investing resources, and what return you’re getting back on each activity. Review your search engine optimization (SEO) This one requires the investment of time, but it’s well worth it.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. Here we give seven strategies to guide your online advertising. Paid Social Media Everyone is on social media, and you have a dozen major platforms to choose from.

Paid Content 170

Paid Content Advertisements Advertising Paid Search Agency 170

Marketing Insider Group

MAY 12, 2021

Businesses get three times as many leads while spending 62% less than traditional marketing. A limited budget to spend on content marketing is another challenge business owners face. And lastly, what nearly 40% of business owners say is the most difficult part of content marketing is measuring the overall return on investment.

Work Management 272

Work Management B2B Marketing Marketing Management Budget Programs 272

Digital B2B Marketing

APRIL 3, 2012

Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. In fact, we may even come to resent these gifts.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source.

Social Media 96

Social Media Media Jigsaw Marketing Analytics Tools 96

Zoominfo

MARCH 1, 2021

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Marketing Insider Group

JUNE 14, 2021

87% of video marketers say video gives them a positive return on investment. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 113

Trust Marketing B2B Marketing Linkedin Advertising Agencies 113

Top Rank Marketing

NOVEMBER 9, 2023

There’s no question that SEO delivers a return on investment. But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature. When you ultimately measure and evaluate the success of those investments, be sure the contribution from SEO gets its due.

Lead Scoring 132

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 132

Webbiquity

NOVEMBER 17, 2020

” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. Unsatisfactory ROI. ROI is the ultimate barometer of success.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Marketing Craftmanship

JANUARY 8, 2021

Their compensation and tenure are often based on fuzzy or subjective factors, including the ability to generate earned media, maintain an effective website, produce relevant content for social media or score highly in brand awareness or customer satisfaction surveys. Gain a firsthand understanding of customer needs and issues.

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Only B2B

DECEMBER 29, 2022

In contrast to the first few months of COVID-19, most businesses are not completely reducing their marketing spending. Instead of spending less on paid content marketing and advertising, B2B organizations are making the most of their budgets by concentrating their efforts on methods that naturally attract leads to their website.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

B2B Marketing Traction

APRIL 23, 2012

But, spending more decreases ROI, doesn’t it? You’ve heard the adage, “To make more money, you’ve got to spend more money.” You’re spending at least $15,000 – $20,000 just to show up. Invest in pre-show campaigns to invite more people to see your exhibit. Then they go home.

Trade Show 100

Trade Show Spending ROI Webinar Metrics 100

NuSpark Consulting

JUNE 8, 2010

Social Media and ROI: Measuring Financial Impact and Response in Client Markets. ROI = gain on investment-cost of investment/cost of investment. ROI, Return on Investment , is the driving force behind any type of successful marketing campaign , whether it be traditional or new media in its format.

Social Media 100

Social Media ROI Media Ideal Customer Profiles 100

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

FunnelEnvy

MAY 27, 2024

Analyze conversion rates at each funnel stage to pinpoint where leads are slipping away. Do your social media posts and email campaigns generate minimal engagement? Understanding the ROI of a SaaS Funnel Audit Think of your funnel as the engine of your business. Unengaged Audience.

Top of Funnel 67

Top of Funnel Cost Advertising Funnels Lead Ranking 67