Vidyard

AUGUST 10, 2018

We here at Vidyard enjoy a good conference as much as the next marketer—we love hearing from leaders in our field, connecting with peers and prospects, and of course, coming home with lots of free swag. But the conferences we get most excited about are the ones that include a focus on our favourite medium— video.

Peer-to-peer 51

Peer-to-peer Video Marketing Conference Storytelling 51

Webbiquity

MARCH 8, 2016

75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches. Already widespread, content marketing will continue to grow. But that won’t last. Visual and video content will become increasing important. Video is vital.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Did you know that YouTube is the second largest search engine in the world? You’ve got a loyal following of delighted customers. Now it’s time to grow. But to do that, you need leads. The question is, how do you go about getting them? What techniques and approaches will help you generate a consistent stream of leads this year and beyond?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. It provides a peer-to-peer recommendation, which is the strongest in the industry. We are bored with generating leads and we wanted to find a more productive way to do so. Visit his website to know more about him. This does a couple things: 1.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Brandwatch Marketing

OCTOBER 30, 2018

The same goes for Instagram, Pinterest, YouTube, or any social media platform that is primarily visual. The same goes for Instagram, Pinterest, YouTube, or any social media platform that is primarily visual. Stats show the future : 85% of teens use YouTube. They are telling that friend something about themselves.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Quick Takeaways. Building anticipation is key to event planning success. Teaser Campaigns. Image source: [link].

Planning 100

Planning Content Marketing Generation Content 100

SnapApp

FEBRUARY 28, 2018

Forbes reports that sales reps who are active on social media outsell their peers by 78%. As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Why Personal Branding Matters.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Parse.ly

APRIL 7, 2022

Video content marketing is more than just the norm these days; it has become essential to incorporate this medium into your strategy. In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources.

Resources 52

Resources Video Marketing Planning Work Management 52

Sprout Social

SEPTEMBER 4, 2018

It’s controlled by the peers that own it. And suddenly, it seems like almost overnight, everyone is talking about Bitcoins and crypto. The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies. What is cryptocurrency? Learn more about it in this video.

Social Media 70

Social Media Media Branding Brand Identity 70

New North

AUGUST 14, 2023

But these questions aren’t the problem. They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. Instead of connecting every piece of content to their customers’ needs, marketing teams focus on churning out independent pieces of content.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Ad Building 52

Parse.ly

SEPTEMBER 19, 2019

Video content marketing is more than just the norm these days; it has become essential to incorporate this medium into your strategy. So, how should you proceed to develop a marketing video strategy that achieves the results you want if you’re part of a lean team that already feels pressed for time, money, and resources?

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Hubspot

MARCH 8, 2017

From Napster to YouTube Music: The History of Internet Radio. So grab a cup of coffee, sit back, and let us tell you a story. Once upon a time, in a land that some of us are so lucky to remember, people had to leave the house to buy music. That information would be presented on a computer. So, how did we get here? Live Performance.

Peer-to-peer 78

Peer-to-peer Broadcasting Copyright P2P 78

Vidyard

JUNE 15, 2016

At a time when attention spans are at their shortest, email inboxes are at their fullest, and conversion rates are at their lowest, sales and marketing organizations are looking for new ways to capture and maintain the attention of customers and prospects. See it in action with this short demo: Bringing the Power of Video to the Masses. Sign Up Now!

Video Marketing 50

Video Marketing Peer-to-peer Business Click Rate 50

Optinmonster

NOVEMBER 14, 2019

In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform. Are you wondering how to create a LinkedIn business page?

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

SnapApp

JULY 26, 2017

Video can be an incredibly powerful medium for B2B. However, for some marketers, uploading a video to YouTube can feel a little like chucking content into the void. However, for some marketers, uploading a video to YouTube can feel a little like chucking content into the void. But here’s the thing: it’s a new content medium.

Top of Funnel 54

Top of Funnel Video Marketing Webinar Metrics Business 54

seo.co

OCTOBER 16, 2020

Small businesses – and many medium-sized businesses, for that matter – often have very good ideas, well-developed products, and high quality services. . + Scale Your Organic Traffic With the Highest Quality Content and Links. Yet they fail to gain visibility or traction. What gives? They’d rather earn a quick sale.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Hubspot

JANUARY 17, 2018

After a long day at the office, Netflix is usually more appealing than cracking open a sales book or streaming a sales training video on YouTube. Fortunately, there’s a simpler way to learn new sales techniques without having to set aside extra time in your day -- through podcasts. Here are 18 sales podcasts to get you started. Sales Gravy.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Webbiquity

APRIL 27, 2010

This new report does point out that the use of social media outsourcing does vary by company size, but still only 25 of medium to large enterprises are taking advantage of outside expertise. Here are a few more of the key findings and my own observations. The Biggest Question. This year, questions about ROI top the list.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

TrustRadius Marketing

NOVEMBER 1, 2018

In recent years, social channels like Facebook, YouTube, Instagram, Snapchat, and Twitter have been ground zero for new and contagious innovations in advertising and brand outreach. Predictions can be dicey. If there’s one constant in our technology-saturated times, it’s that the changes keep coming—often in unforeseen ways.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

TrustRadius Marketing

NOVEMBER 1, 2018

In recent years, social channels like Facebook, YouTube, Instagram, Snapchat, and Twitter have been ground zero for new and contagious innovations in advertising and brand outreach. Now that it’s 2019, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. Predictions can be dicey.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

ConvertKit

FEBRUARY 12, 2021

I think about community as a peer-to-peer support network,” he says. From the very first “ electronic bulletin board ” at the Community Memory Project in Berkeley, California to Facebook groups for everything from fans of hit show The Office to aspiring novelists, online communities are everywhere.

Communities 144

Communities Peer-to-peer Cross-Selling Paid Search Agency 144

Webbiquity

MARCH 20, 2018

It’s an evolving , dynamic medium. 94% of blog readers are willing to share blog posts if they think the information in the posts can be useful and valuable to their peers, friends and other connections. Business blogging is now commonplace. million bloggers in the U.S. alone by 2020. Business2Community ). TechClient ).

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Vidyard

MAY 8, 2015

If there’s one thing that YouTube’s insane success and Facebook’s recent, huge embrace of video has told modern marketers, it’s this: video marketing is a passing trend. Video has proven time and again to be the most effective marketing medium, and that’s why video marketing spending is on the rise.

Youtube 60

Youtube Facebook Video Marketing Marketing & Strategy 60

Launch Marketing

MAY 24, 2023

For example, most prospects find peer reviews and customer relationships to be the most important parts of a purchase decision. For example, most prospects find peer reviews and customer relationships to be the most important parts of a purchase decision. B2B fintech organizations are taking the world by storm.

B2B Marketing 118

B2B Marketing Marketing & Strategy Marketing Strategy B2B 118

ConvertKit

FEBRUARY 19, 2021

Writing is an important cornerstone of building an audience as a digital creator. Your words are how you get found by your people —the people who will become fans of your ideas and work. But to reap the audience-building benefits of writing, you have to write consistently…ideally every single day. Are there tools that make it easier?

Business 109

Business Newsletter Communities Youtube 109

Vidyard

AUGUST 6, 2020

Pinterest has always stood out among its social-platform peers as a community that drives meaningful user engagement. Pinterest video is a relatively new medium for engaging audiences. So it’s not surprising that Pinterest users are twice as likely to say their time on the platform is well spent, versus other social networks.

Video Marketing 164

Video Marketing Business Social Networks Verticals 164

KoMarketing Associates

AUGUST 20, 2019

Marketing has changed significantly in the past years. If you think about it, Google didn’t even exist until 1998. Yet, to this day it is one of the most common places we default to when we need to make a purchase, evaluate a company, or answer a question. Business to Business (B2B) companies have not escaped from the shift in marketing trends.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

EveryoneSocial

OCTOBER 26, 2021

Content Platforms (Youtube, Apple Podcasts, etc.) It’s where buyers go to learn and discover with industry peers. It’s where buyers go to learn and discover with industry peers. Meaning, the way people consume and buy is through their peers’ recommendations and influence. Madrigal used it in this piece for The Atlantic.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

SnapApp

AUGUST 31, 2017

Content from peers over content from companies. Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences. . METHODOLOGY. Education over advertising.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

SmartBug Media

DECEMBER 2, 2019

Below, you’ll learn how to maximize your marketing budget with must-have marketing tools and tactics. In fact, neuroscience confirms that 95 percent of our purchasing decisions are made subconsciously and people rely more on emotions and experiences when making these decisions. Tactic #2: Invest in Meaningful Content.

Marketing Automation Services 91

Marketing Automation Services Budget Programs Tactics Cost per Acquisition 91

Optinmonster

NOVEMBER 12, 2019

78% of marketers who use social selling outsell their peers who don’t. Or, maybe you stumbled upon this article and didn’t have a plan in place, but now you know you should. Why Social Media? Email marketing is indeed where it’s at. Who’s going to argue with a 4400% return on investment, right? What about your copy?

Social Media 66

Social Media Media Marketing & Strategy Landing Pages 66

Biznology

FEBRUARY 12, 2013

I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. In a social world, trapped customers scream loudly enough for everyone to hear. Social media is people and not a pit full of vipers. Or your village.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Vidyard

AUGUST 6, 2020

Pinterest has always stood out among its social-platform peers as a community that drives meaningful user engagement. Pinterest video is a relatively new medium for engaging audiences. So it’s not surprising that Pinterest users are twice as likely to say their time on the platform is well spent, versus other social networks.

Video Marketing 65

Video Marketing Business Social Networks Verticals 65

Hubspot

JUNE 12, 2017

And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge -- whether it's from their peers, or from the organizations looking to provide them with solutions. But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

MARCH 18, 2018

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. No, video is not outright replacing other mediums like blog posts, eBooks, podcasts, and infographics. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.

Video Marketing 41

Video Marketing Brand Identity Branding Peer-to-peer 41

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. No, video is not outright replacing other mediums like blog posts, eBooks, podcasts, and infographics. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.

Video Marketing 40

Video Marketing Brand Identity Branding Peer-to-peer 40