SmartBug Media
AUGUST 27, 2020
If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. People trust the opinions and recommendations of their friends, colleagues, and peers.
Envy
MARCH 25, 2019
Popular opinion has it that marketing is a young person’s game and that older marketers have nothing to offer. Trade shows. Much as I wish that trade shows would vanish into thin air, the internet hasn’t killed them. Social media, trade shows and websites equally non-negotiable for B2B companies.
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markempa
JUNE 23, 2005
« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. They are "opinion molders." They are "opinion molders."
Customer Experience Matrix
SEPTEMBER 3, 2009
Naturally I have plenty of opinions on the topic, but just for fun I decided to scare up a few facts to reinforce them. These figures may only include the time when a medium had the consumer's primary attention -- so just having an instant message window open on your desktop wouldn't count. billion (22.4%) for TV and $39.4
Webbiquity
MARCH 29, 2010
But expressing your opinion on Yelp , epinions , Twitter, Facebook or any social site is easy and takes only a few minutes—and your words reach a far larger audience. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events.
Hinge Marketing
MARCH 26, 2020
Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. Digital is the marketing medium of today and tomorrow. So how should you market your firm? And how do you create one?
Directive Agency
MAY 24, 2017
The initial demand gen/brand awareness may be generated through any of those platforms—social media, SEO, physical trade shows, etc in the “cloud” of the diagram. Quoting Steve Jobs’ opinion of your software, of having Steve Jobs give a presentation of your software on video? Who doesn’t love free stuff?
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