Webbiquity

OCTOBER 4, 2013

For many small to midsized businesses (SMBs), the biggest problem with GA is that it provides too much information. To access it within GA, click on Acquisition > All Traffic in the left sidebar menu, then choose Medium as your Primary Dimension. Other company or product websites or microsites (mostly for large organizations).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Atomic Reach

JANUARY 9, 2019

The personalized information immediately grabs the users attention and makes them curious to the content of the email, increasing the chance that it will be opened. Brand: Medium. The email takes you through to a microsite that has your personalized data and includes easy social share buttons. Marketing Campaign: Newsletter.

Examples 45

Examples Copywriting Microsite Newsletter 45

SnapApp

NOVEMBER 14, 2011

In contrast to blog posts or substantive articles, landing page information is concise and designed for a quick-read. The focal point of a landing page will ask users to take action by signing up for a newsletter or providing contact information for a more detailed quote. Microsite. Widgets are applications for the web.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Webbiquity

JANUARY 12, 2010

From a historical perspective, the web a decade ago (or even a bit less) was still primarily a broadcast medium with limited inactivity. A company’s website is now only one of myriad places where customers, buyers and other interested parties can find information about it. Your story and messages are bolstered by your webbiquity.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Bluetext

JANUARY 13, 2019

Instead, the problem lies with the struggle to harness the infinite user information, across multiple data platforms, into one cohesive customer profile. Take, for example, a recent frustration the Graduate Management Admission Council was having with engaging with prospective MBA students on its microsite, CallingAllOptimists.com.

Personalization 35

Personalization Planning Work Management Marketing Management 35

Bluetext

APRIL 8, 2020

A top digital marketing firm will tell you simplified information architecture can go a long way. Clear personas and usability testing can inform this crucial spout from which content strategy flows. When we partnered with the Graduate Management Admission Council, we re-designed their microsite, CallingAllOptimists.com.

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. Best Vine Videos: GE’s “6 Second Science” Short, engaging and informative.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Content Standard

JULY 19, 2016

“Print is still a top-of-funnel medium,” said Andy Blau, senior vice president of finance and advertising at Time Inc., Here are some ways easy ways to accomplish this: Microsites and Landing Pages. in an interview with the American Marketing Association. The second trap to avoid is integrating without tracking.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

Bluetext

SEPTEMBER 26, 2019

United to create a multi-touch, multi-channel campaign to deliver messaging across multiple digital channels, social media, email, and microsites. For more information for a refreshing brand opportunity with Bluetext, explore our case studies, work, and processes at www.bluetext.com/branding . See how Bluetext partnered with D.C.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

Bluetext

JANUARY 13, 2019

Instead, the problem lies with the struggle to harness the infinite user information, across multiple data platforms, into one cohesive customer profile. Take, for example, a recent frustration the Graduate Management Admission Council was having with engaging with prospective MBA students on its microsite, CallingAllOptimists.com.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Martech

OCTOBER 4, 2022

Features of DEPs include agenda and registration management, delivery of video-based programming, interactivity for audiences and sponsors, and analytics to understand engagement and inform follow-up activities. Organizers gather contact information and answers to questions that indicate intent to purchase.

Enterprise Management 117

Enterprise Management Marketing Management Budget Programs SIC 117

Zoominfo

SEPTEMBER 23, 2018

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Remember, even the most informative podcast in the world won’t gain listener traction if the host isn’t popular with your audience. million episodes ( source ). 3. Publish your podcast.

B2B 176

B2B RSS Microsite Skype 176

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. As part of their fundraising and sponsor-development, organizers of the 2014 Flavour Gourmet Picnic asked me to do an informal interview with Lori Palmeire. For Organizers.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

markempa

FEBRUARY 9, 2015

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. Emails — Email is a one-to-one medium. Keep your emails brief, relevant, helpful, informational, but not promotional. What can you do online? What can you do via the phone ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

SnapApp

AUGUST 9, 2017

Personalization” simply means delivering a more individualized marketing experience to your audience using the information you know about them. . A whopping 91% of people prefer it to traditional marketing formats – plus it provides marketers with insight into their audience that can be used to inform future campaigns. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Content4Demand

JANUARY 20, 2021

Content details can be pulled for social channels, infographics, SEO/discovery and on microsites. I recommend prepping long, medium and short versions with modular chunks of copy for the basic problem/solution/benefits storyline as well as relevant facts about the customer and products/solutions used.

Case Studies 68

Case Studies Case Study Studies Microsite 68

Content Marketing Institute

MARCH 15, 2018

When turned on, Snap Map shares the user’s location – a boon for advertisers who can leverage the information. The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. This new feature lets a user see if any friends are close by. Facebook Live.

Marketing AI 107

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 107

Hubspot

MARCH 18, 2018

And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge to provide them with solutions. Then, turn that into relevant content that’s going to both save time for and inform your audience -- and make it easy for them to access it. Then, keep it human. What It Does Well.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. As part of their fundraising and sponsor-development, organizers of the 2014 Flavour Gourmet Picnic asked me to do an informal interview with Lori Palmeire.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. As part of their fundraising and sponsor-development, organizers of the 2014 Flavour Gourmet Picnic asked me to do an informal interview with Lori Palmeire.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Hubspot

JUNE 12, 2017

And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge -- whether it's from their peers, or from the organizations looking to provide them with solutions. That’s why creating informed, useful content for individual, specialized audiences is core to its marketing strategy.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Content Marketing Institute

OCTOBER 8, 2018

Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years. how much of the video is watched), play rate, shares, clicks, and conversions are more valuable metrics to track to better inform your video marketing strategy. Click To Tweet.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Biznology

NOVEMBER 29, 2011

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. Choosing a title is super-hard because we want to be as neutral and as informational as possible.

Blogger 80

Blogger Domain Outreach Microsite 80

Convince & Convert

OCTOBER 22, 2013

Once you’ve fully vetted your idea, you need to choose a content medium that best helps you tell your story. Ultimately, though, it’s important to choose a medium that is best suited to your unique data/information/message. Find out what information they believe their audience wants to learn more about.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

SnapApp

NOVEMBER 17, 2016

This A Love Story Game from Chipotle is actually a mix of mediums. This epic microsite from Wired in partnership with Netflix won awards for its editorial-style native content. At certain points throughout the video, you can click for more information about the products you’re seeing in the video. Multimedia Game.

Demand Generation 48

Demand Generation Demand Microsite Generation 48

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

SnapApp

FEBRUARY 24, 2017

The motion of the ball bypasses critical branding pieces, keeping the reader engaged, while ensuring you are subjected to the most pertinent information on the page. . . Interactivity can be captured through a number of different mediums. The bobbing ball makes you feel as if you're actually bouncing around the site. Infographics.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Vidyard

MAY 3, 2015

Now imagine doing all that using the most engaging medium That would be an exciting experience for the customer, and just as rewarding for the company, because it’s pretty darned likely that with a persona-geared website customization like that, you’re going to get an obscene number of customers. So how do you start? Paid banner?

Video Marketing 51

Video Marketing Marketing Websites Top of Funnel Marketing Analytics Tools 51

Hubspot

FEBRUARY 15, 2017

Since then, a microsite has been dedicated to the partnership. The award categories seem to have a business focus, as well, with a special celebration of small- and medium-sized businesses (SMBs). It was the 2015 Gold winner of the "Small and Medium Businesses" category. For more categories, deadlines, and details, click here.

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

Convince & Convert

APRIL 4, 2016

With video, you can get your brand across through visuals, sound, and storytelling in ways that would be impossible for any other medium. They especially love it when they’re in the top of your marketing funnel and explicitly looking for more information. It looks and sounds incredible and awe-inspiring. How do you do this?

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

Webbiquity

APRIL 23, 2013

Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. Long Live Content Marketing by Rebelations.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). It can't.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). It can't.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. Virtual conferences have become a more popular medium to develop and reach large audiences. These questions were used to inform talking points for relevant sessions.

Conference 73

Conference Lead Generation Work Management Marketing Management 73

Content Marketing Institute

OCTOBER 24, 2017

For example, Juan Mendez shared some suggestions on videos that suit stages of the buyer’s journey: Top of funnel: Educational videos – They don’t blatantly promote your product or service but reveal valuable and useful information to help your audience understand how their problem can be solved. Click To Tweet.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105

Content Standard

FEBRUARY 28, 2018

And those company sites have evolved to be worlds of their own, full of useful information, with consideration given to user journeys and—more often than not—some way to tell stories and engage the audience. That 83 percent said there’s a happy medium to be found shows the need to personalize branding strategy with business goals.

Top of Funnel 42

Top of Funnel Brand Identity Branding Domain 42