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7 Things the B2B C-Suite “Needs” in a Website

Bluetext

Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across.

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The Ultimate Countdown: 10 Best Video Marketing Examples of 2014

Vidyard

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. Best Vine Videos: GE’s “6 Second Science” Short, engaging and informative. Breathtaking.

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Personalization as a Marketing Boost

Bluetext

2019’s copyrights and UX designers are poised and ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. Instead, the problem lies with the struggle to harness the infinite user information, across multiple data platforms, into one cohesive customer profile.

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Personalization as a Marketing Boost

Bluetext

2019’s copyrights and UX designers are poised, ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. Instead, the problem lies with the struggle to harness the infinite user information, across multiple data platforms, into one cohesive customer profile.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

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Top 10 B2C Marketing Tactics to Use in B2B

SnapApp

Personalization” simply means delivering a more individualized marketing experience to your audience using the information you know about them. . A whopping 91% of people prefer it to traditional marketing formats – plus it provides marketers with insight into their audience that can be used to inform future campaigns. .

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A Comprehensive Guide to Using Video Before, During, and After Events

Vidyard

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. As part of their fundraising and sponsor-development, organizers of the 2014 Flavour Gourmet Picnic asked me to do an informal interview with Lori Palmeire. For Organizers.