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How to Create Email Campaigns That Generate Word of Mouth

SendX

Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. Your customers have a 92% chance of trusting recommendations from people they know; only 37% of them give search engine ads that level of trust.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. If no information is available in the cookies, the visitor is tracked as a New Visit. New and Returning Visits.

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Online Publishing Glossary and Terms

SnapApp

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from Monetization This term relates to how publishers make money with content as well as other web-based initiatives. Content Marketing. Traffic Source. Landing Page.

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What is a digital events platform and how can it help you?

Martech

Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. Digital events platforms enable event marketers and organizers to plan, deliver and measure the results of digital event experiences that serve geographically distributed audiences live or on-demand presentations. Get MarTech!

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17 Great Microsite Examples for Driving Buyer Interest

SnapApp

You can find studies and reports that tell you audiences today crave longer content. Or shorter content. Or snack-sized content. . If you can create an experience out of your content, you’re much more likely to capture your target audience’s attention – and keep it. . That’s the beauty of a microsite.

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The 5 New Rules of Video Marketing Success

Content Marketing Institute

Can you quantify the impact of your video content on your marketing goals? Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Old model of video marketing.

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Stories, Filters, and Bots: What You Need to Know Now

Content Marketing Institute

Keeping up with what’s new and exciting in social media can feel like a sprint. Snapchat is boosting its inventory of advertising opportunities by expanding the ways sponsors use lenses. When turned on, Snap Map shares the user’s location – a boon for advertisers who can leverage the information. snapchat Click To Tweet.