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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

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How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Create Your Video Content. Quick Takeaways. Source: Sprout Social.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

The objective of marketing is to attract, engage, convert, and retain customers. And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. But these results don’t come over night, These numbers are for content marketers who invest for at least a year.

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. Source: SuperOffice. the right products and services.

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How is Intent Data Collected?

NetLine

Every business’s goal is attracting and converting leads into loyal customers. Utilize Behavioral Tracking : Implement tools to track online behaviors such as page visits, content downloads, and engagement with emails to gather intent data. Intent data is based on the type of content a prospect consumes.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.